K'Tory Cobb recently joined the Inspira team as Finance Coordinator. To learn more about K'Tory, read along in this edition of the Employee Spotlight!

The pandemic has thrown a wrench into even the best-laid of plans this year, and it has greatly affected those looking to purchase or lease a vehicle. As far back as April, nearly four in five consumers were delaying their next purchase due to COVID-19, but we're starting to see glimmers of hope. For brands and dealerships to maintain their market share, though, they'll need to pay close attention to consumer preferences. Below, find out more about the state of automotive purchase process amidst the pandemic.

While the summer of 2020 bears little resemblance to previous ones here in America, one thing hasn’t changed: demand for ice cream. In fact, according to Nielsen, U.S. retail sales of ice cream were up 26% YoY for the 16-period week that ended 6/20.

Online grocery shopping has gained steam in recent years with the likes of Amazon, Instacart, Walmart, and others offering up their services. However, since the beginning of the pandemic, many shoppers who had previously eschewed online grocery shopping have changed their tune. Below, we take a look at shopper habits with regard to online groceries and see which brands have gained the most ground.

As we reach mid-July, summer is in full swing across the United States. However, despite the warm weather, the pandemic continues to complicate the slow return to normalcy. Travel, in particular, has been inordinately impacted by the current landscape, and it’s clear that the industry will continue to face these challenges for the foreseeable future.

When it comes to big-box discount stores, Walmart remains on top of the food chain. However, Target has carved out its own slice of the market with its creative branding and unique array of products. For brands that are sold at both Walmart and Target, it’s imperative to understand each retailer’s core consumers in order to win them over. Below, we take a look at the nuances that make them different.

According to research from Silicon Valley Bank, short-term expectations for wine industry growth were tempered prior to the pandemic. An oversupply coupled with diminishing demand is expected to lead to a discounting of wines and grapes alike. Though that's negative news for sellers, at face value, the availability of great wines at great prices could create opportunity when it comes to the historically thrifty Millennial demographic. However, to win over these consumers, wine producers will need to better understand their mindsets and engage with them accordingly. Our research uncovered the Experience Enhancer mindset as a prime opportunity for growth. Below, we explore this consumer to better understand their lifestyle and how wine brands can most effectively engage them.

The world of live events has been hit hard by the coronavirus pandemic, forcing agencies, brands, and organizers to pivot to virtual events in the interim. Going forward, some consumers may still need time before they feel safe showing up to live events, so it'll be imperative to accommodate to them by creating virtual or hybrid event experiences.

Myasthenia Gravis (MG) is a rare autoimmune disease that affects the lives of thousands of Americans. In honor of June being MG Awareness month, Argenx, a global immunology company, wanted to create an event to bring this community together and share its commitment to those affected by the disease. With the COVID-19 crisis preventing the possibility of any in-person engagements, we hosted a virtual launch party that brought in attendees from across the country and globe.

Yesterday marked the 18th annual celebration of the Ex Awards, the world's premier recognition program for the experiential marketing industry.