Despite reports of volatility in the news, streaming video is having a great summer and a solid year all around.
Streaming By the Numbers: Subscribers Want Value and Don't Mind Ads
Aug 29, 2023 1:28:59 PM / by Bobby Johnson
Sipping Season: The Summer of Hard Seltzers in 2023
Aug 23, 2023 10:43:39 PM / by Bobby Johnson posted in Social Media
If you’ve been at a party this summer, we’re willing to bet you’ve seen one or all of the following: sunshine, sweat, and seltzers.
Back-to-school shopping and back-to-school sales are in full swing, stressing out parents and stretching out budgets. But how are parents shopping, and where is the money going?
What Marketers Need to Know About Gen Alpha and Zillennials
Aug 14, 2023 7:07:25 PM / by Bobby Johnson
In one of our most popular articles, we looked at Millennials and Gen Z from a marketer perspective: what they like, how they spend their money, and where we can reach them with our messaging.
Social Media Evolution: The Past, Present, and Future of Social Marketing
Aug 8, 2023 4:02:51 PM / by Bobby Johnson
60% of the entire world uses social media, and they use it for over two hours a day on average. This is an amazing statistic, considering that even just the term “social media” is less than 20 years old.
Inspira Marketing Recognized as a Best Companies Group Inclusive Workplace
Aug 7, 2023 2:08:22 PM / by Inspira Marketing posted in Awards
Demonstrating exemplary commitment to fostering inclusivity and a sense of belonging in the work environment, Inspira Marketing has been recognized as an Inclusive Workplace by Best Companies Group and COLOR Magazine.
How to Spot Holes in Your Integrated Marketing Strategy
Aug 7, 2023 12:33:49 PM / by Jeff Snyder posted in Inspira in the News
Inspira CEO Jeff Snyder lands an article in Advertising Week, sharing how to line up your marketing to launch a successful integrated campaign.
Rebranding: How CPG Companies Package New Identities
Aug 3, 2023 12:35:10 AM / by Bobby Johnson posted in Social Media, CPG, Brand Storytelling
Rebranding is a risky gambit, but a successful rebrand can pay off big. The best rebrand strategies grab attention, media coverage, and even new customers that are drawn to a fresh style.
Infographic: Top Tips to Plan Your Marketing Event This Summer
Jul 26, 2023 6:44:51 PM / by Bobby Johnson posted in Infographics
Summer is in full bloom, and interest in attending summer events in 2023 is bouncing back. In fact, 81% of attendees surveyed plan to spend as much or more on live events/experiences in summer 2023 than they did in 2022.1
Content and Creativity: A Recap of the 2023 ANA Conference
Jul 26, 2023 1:08:07 PM / by Bobby Johnson posted in Social Media, Trend Reports, Brand Storytelling
We just got back from ANA 2023 at the Costa Del Sol resort in Carlsbad, CA, and we’re here to share what we saw at this year’s conference.