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Streaming By the Numbers: Subscribers Want Value and Don't Mind Ads

Aug 29, 2023 1:28:59 PM / by Bobby Johnson

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Despite reports of volatility in the news, streaming video is having a great summer and a solid year all around. 

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Sipping Season: The Summer of Hard Seltzers in 2023

Aug 23, 2023 10:43:39 PM / by Bobby Johnson posted in Social Media

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If you’ve been at a party this summer, we’re willing to bet you’ve seen one or all of the following: sunshine, sweat, and seltzers.

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Infographic: Back-to-School Spending in 2023

Aug 16, 2023 8:37:01 PM / by Bobby Johnson

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Back-to-school shopping and back-to-school sales are in full swing, stressing out parents and stretching out budgets. But how are parents shopping, and where is the money going?

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What Marketers Need to Know About Gen Alpha and Zillennials

Aug 14, 2023 7:07:25 PM / by Bobby Johnson

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In one of our most popular articles, we looked at Millennials and Gen Z from a marketer perspective: what they like, how they spend their money, and where we can reach them with our messaging. 

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Social Media Evolution: The Past, Present, and Future of Social Marketing

Aug 8, 2023 4:02:51 PM / by Bobby Johnson

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60% of the entire world uses social media, and they use it for over two hours a day on average. This is an amazing statistic, considering that even just the term “social media” is less than 20 years old. 

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Inspira Marketing Recognized as a Best Companies Group Inclusive Workplace

Aug 7, 2023 2:08:22 PM / by Inspira Marketing posted in Awards

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Demonstrating exemplary commitment to fostering inclusivity and a sense of belonging in the work environment, Inspira Marketing has been recognized as an Inclusive Workplace by Best Companies Group and COLOR Magazine.

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How to Spot Holes in Your Integrated Marketing Strategy

Aug 7, 2023 12:33:49 PM / by Jeff Snyder posted in Inspira in the News

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Inspira CEO Jeff Snyder lands an article in Advertising Week, sharing how to line up your marketing to launch a successful integrated campaign. 

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Rebranding: How CPG Companies Package New Identities

Aug 3, 2023 12:35:10 AM / by Bobby Johnson posted in Social Media, CPG, Brand Storytelling

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Rebranding is a risky gambit, but a successful rebrand can pay off big. The best rebrand strategies grab attention, media coverage, and even new customers that are drawn to a fresh style.

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Infographic: Top Tips to Plan Your Marketing Event This Summer

Jul 26, 2023 6:44:51 PM / by Bobby Johnson posted in Infographics

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Summer is in full bloom, and interest in attending summer events in 2023 is bouncing back. In fact, 81% of attendees surveyed plan to spend as much or more on live events/experiences in summer 2023 than they did in 2022.1 

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Content and Creativity: A Recap of the 2023 ANA Conference

Jul 26, 2023 1:08:07 PM / by Bobby Johnson posted in Social Media, Trend Reports, Brand Storytelling

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We just got back from ANA 2023 at the Costa Del Sol resort in Carlsbad, CA, and we’re here to share what we saw at this year’s conference.

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