2023’s Total Halloween spend is expected to reach a record $12.2 billion this year, exceeding last year’s record of $10.6 billion.1
Traditional marketing campaigns may feel reliable, but it's the unexpected ideas that capture audiences.
Influencers shape the cultural landscape by establishing a connection with their audience, by offering people everything from role models to gurus to entertainment. But how does the digital landscape change when the people doing the influencing aren’t even real? Can they still connect with people?
Though inflation continues to slow, consumers are still looking to save at the grocery store. Store brands might be the answer for some, but brand loyalty is still a factor. Check our latest infographic about how consumers are feeling about their dollars and your brand.
Emerging brands are thrust into a competitive marketplace full of established brands often with nothing but a scrappy attitude, a dream, and a tight budget. But all three, when combined with a tailored marketing strategy, are sometimes all you need to create brand awareness with consumers.
What is “social media targeting?” It’s not when you send cute dog videos to a cat person, no. It’s the practice of delivering highly relevant content and ads to specific segments of the audience.
Ralph Failla, Senior Account Director at Inspira Marketing, is in Adweek this week sharing his successful mobile marketing philosophy.
MediaPost covered our recent announcement that we were becoming the agency on record for illycaffè’s Instagram presence.
Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com