Few social media platforms last forever: or, at the very least, their time at the top of the pack has a ticking clock on it. Culture moves on, the youths pick a new home to frustrate their parents’ snooping attempts, and sometimes a social media company makes a few unpopular decisions that cause an exodus.
Brand ambassadors are the face of not only your current marketing campaign or activation, but of your brand, your company. And while many ambassadors may only be working for you for a single event, the impression they leave on potential consumers lasts forever.
Inspira CEO Jeff Snyder talks to TotalRetail, sharing how retailers can leverage brand experiences to connect with customers on a deeper level.
Did you know some food brands have seen a 300% increase in conversions from their livestreaming efforts?
Inspira CEO Jeff Snyder lands a piece in Wards Auto about how nostalgia–and the emotional connection it creates–is becoming a powerful strategy in the automotive industry.
Okay, we’re not going to lie to you: January and February were the perfect months to start planning for a summer brand activation. But, as the saying goes, we can’t let “perfect” be the enemy of “good.” It’s still possible to create successful summer events if you start now.
April is Financial Literacy month, the perfect time to explore how financial literacy is more important to consumers in 2023 than ever before.
Be it co-branded products, sponsorships, joint advertising campaigns, or event collaboration, brand partnerships help brands combine their strengths and mitigate their weaknesses to reach a common audience.
A spectacular lightning storm may have lit up Austin on the seventh day of SXSW, but it didn’t slow the show’s momentum for a second.