This Mother’s Day, 84% of U.S. adults will be celebrating their moms or another influential mother figure. While a home-made card is always cherished and appreciated, consumers are expected to spend more than ever to celebrate mom — $31.7 billion, up over $3.6 billion over 2021’s record spending. How will consumers be spending? What does mom REALLY want? And, what’s driving the increase? The ten facts below explain everything you need to know.

The facts about food insecurity were staggering before the pandemic, and COVID-19 and rising inflation have exacerbated the injustices at their root cause. Inspira and its partner agency, Enthuse Marketing, teamed up with the non-profit WhyHunger to do something about it.

Before marketing moved online, a brand’s voice was constricted to its budget. Its audience, especially for small businesses, was generally in its physical vicinity—either with hyper-localized marketing material like building signs, regional ones like billboards, and maybe national ones like newspapers and TV. 

We are excited to announce that Inspira was awarded Gold in the Electronic Media/Social Media: Instagram category for our work on Diageo’s World Class US platform.

Social media is a crucial component to any experiential marketing campaign’s success. The role that social media plays in brand activation marketing varies. Not only can social media be used to drum up excitement for the experiential marketing campaign, but social tools can also help create a buzz around the brand and could ultimately be used to garner user-generated content (UGC). There are many reasons why an experiential marketing campaign should include a robust social media plan. Here are three social media strategies that effectively support brand activation efforts. 

A Short History of Instagram Trends

If you were on Instagram before 2013, we’re sure you remember the golden age of casual content. 

After two years of pandemic purchasing , tangible hands-on sampling is gearing-up to enhance the consumer buying experience. 

Inspira marketing is thrilled to announce that our client, National Geographic, was awarded two Anthem Awards for its Earth Day Eve 2021 project: gold in the Sustainability, Environment, & Climate Special Projects Awareness Categories (For Profit) and Bronze in the Sustainability, Environment, & Climate Event Awareness Categories (For Profit). Inspira developed the strategic direction and positioning for the umbrella campaign, Planet Possible, and the ideation around the Earth Day Eve concert.

The metaverse is arguably the buzziest term of 2022, but there’s still widespread confusion regarding what exactly it is. When polled, only 49.5% of marketing and brand analytics executives expressed that they “somewhat” understood the metaverse. Almost a third share that they’re unsure of it or simply don’t understand it at all. 

We’re happy to be listed in the March 2022 issue of Event Marketer’s guide to Great Places to Work in Experiential—a multi-page feature profiling the best agencies, suppliers and event organizations to work for in a post-pandemic economy. See our company profile and a recent case study campaign overview:

https://www.eventmarketer.com/article/great-places-to-work-in-experiential-2022