Hartford Business Journal Best Places to Work has once again selected Inspira Marketing Group as one of its top 2022 honorees.
As part of its regular search algorithm tweaks, Google announced that it aims to improve the quality of product reviews that it displays in search.
The growth of online grocery shopping throughout the pandemic reminded brands that it’s time to invest in online customer experiences. Read Jeff Snyder’s article in Food Dive on how to reintroduce sampling to the post-pandemic consumer. Read the full article here.
A robust customer acquisition process is necessary for any healthy, booming brand. As a result, companies are always looking for new and innovative ways to appeal to in-market, high-value consumers. Harnessing the power of experiential marketing can help your company reach viable consumers. Here’s why.
Did you know that Inspira creates compelling custom content for our clients? To kick off St. Patrick's Day, Inspira's Diageo Beer Company team developed this internal video to rally Diageo's Guinness crew and remind them how they - and the brand - persevered over the past two years.
Did you know that the lifetime cost of fueling an electric vehicle is between $3,000 to $10,500 less than a regular gasoline-powered car? Based on this fact alone, it is understandable why more consumers want to bid trips to the gas station farewell. Electric vehicles are growing in popularity both in the US and abroad, and there’s reason to believe that the industry will continue to prosper in the next decade. Here are five things you should know about the alternative fuel auto consumer.
The outdoor industry sped up when life slowed down in 2020 due to the Covid-19 pandemic. The sector, which gained momentum due to the initial pandemic shutdowns and social distancing mandates, has demonstrated its ability to sustain that growth in the last several years. 2022 won’t be any different. So, it’s time for a check-in with outdoor industry consumers.
Long before the pandemic, consumers were shifting toward healthier and better-for-you food and beverage options. Beyond the health benefits, they began to prioritize ethical and environmental impact and increasingly wanted transparency about how the foods were sourced, produced, and packaged. Similarly, consumers are demanding more from brands themselves – more transparency, diversity, and innovation. And, they expect a seamless experience from the moment they discover your brand on social media to engagement in-store. What else do you need to know about this consumer? Here are ten facts about natural and organic products consumers to get you started.
The last few years haven’t been easy on the travel industry. Due to the ever-evolving travel restrictions due to the Covid-19 pandemic, many people have delayed or entirely canceled scheduled trips. However, nearly two years after the pandemic began, there is once again reason to be optimistic about the future of travel.