A massive 67.9% of U.S. marketers will utilize influencer marketing in some capacity in 2021. That number will increase to 72.5% in 2022. Influencer marketing isn’t just buzzy; it’s effective. If your brand wants to use influencer marketing to its fullest potential, selecting the right influencer to promote your experiential marketing campaign is essential.

Each year, Event Marketer’s “It List” highlights the top 100 event marketing agencies across the globe. We’re proud to announce that Inspira has been named to the “It List” for the tenth time in 2021. 

Holiday shopping in 2020 looked different from years past, and in 2021, brands should prepare for new trends to emerge. Due to supply chain shortages and increased shipping times, many customers are beginning their holiday shopping earlier than usual. As a result, an estimated half of U.S. consumers plan to complete their 2021 holiday shopping before Cyber Monday (Nov. 29) arrives.

As far as brand activations are concerned, bigger is not necessarily better. Smaller, local events are gaining momentum—and harnessing the power of local events could prove beneficial to your brand. 

The Consumer Packaged Goods (CPG) industry’s digital transformation has arrived, and it’s determined to redefine the customer journey and experience. Properly harnessing the power of digital can help a brand successfully drive impact. 

Madison Vettorino recently joined the Inspira team as Content Marketing Manager. Get to know the latest addition to the team in this edition of the Employee Spotlight!

In the last year and a half, the COVID-19 pandemic has infiltrated nearly every facet of life. Events were no outlier. In the United States, when the initial outbreak occurred in March/April 2020, a significant portion of the country went into quarantine or began sheltering in place. This resulted in shuttered businesses, events postponed for the foreseeable future, and social distancing measures. 

Philip Fortunato recently joined the Inspira team as Content and Trade Facilitating Manager. Get to know the latest addition to the team in this edition of the Employee Spotlight!

What pops up when you refresh your Instagram feed? Scrolling through the app used to consist of looking at static images and reading the caption underneath.  There was no need to have your volume on. Now, marketers have to work harder to capture their consumers’ attention.

Content has shifted from static images to animated graphics and video, often accompanied by audio.  The shift towards audio/video on Instagram was even cemented by Head of Instagram Adam Mosseri. In June 2021, Mosseri announced that Instagram “is no longer a photo sharing app.”  While Instagram once appealed to just one sense--sight--it now appeals to two. 

Maureen Deacy recently joined the Inspira team as Talent Acquisition Manager. Get to know the latest addition to the team in this edition of the Employee Spotlight!