Recent years have brought great change in the realm of food and beverage. People across the world are more keenly aware about the nutritional value of what they put in their bodies, and as a result, brands are developing products catered towards those needs.
Though Netflix and Hulu have long been established household names, you may have noticed that a few competitors have popped up in their midst. Of course, by a few, we mean many. The streaming wars are in full swing in 2020 as 90% of U.S. consumers report watching video content on the internet. Further illustrating the growth of the streaming segment, Nielsen adds that 60% of Americans subscribe to more than one paid video streaming service.
It’s no secret that snacking is on the rise. Whether it’s due to dietary constraints or simply seeking a burst of afternoon energy, consumers across the globe are eschewing the standard three square meals for snacks. In fact, snacking is preferred over meals for 59% of adults worldwide, and that number jumps up to 70% when isolating Millennials.
Most marketers would agree that they’ve never faced as many challenges as they do today. Amazon, direct-to-consumer brands, and shifts in consumer behavior are making it more difficult for CPG brands to break through or retain market share. In fact, of the thousands of creative new product launches that occur each year, about 85% of them fail. Today, products are not just competing for space on the shelf; they’re competing for space virtually everywhere.
Debbie Giblin recently joined the Inspira team as Director of Consumer and Retail Experience Strategy. To learn more about Debbie, read along in this edition of the Employee Spotlight!
Though the category of financial services has long been depicted as staid and stodgy, the marriage of financial services with technology (aptly named Fintech) has caused companies to rethink how their products and services appeal to the modern consumer. Some of the changes in financial services can be chalked up to more approachable branding, but others are challenging industry norms. Here, we take a look at some of the top trends in Fintech and how they’re coming to life in the form of products and services.
After a down year in 2019, love is in the air in 2020. That's right; after a decade-low 51% of Americans celebrated the holiday last year, 55% are planning to do so in 2020. With that increase in participation will come a major increase in spending, too, with Americans set to spend $27.4 billion in total. Here, we take a look a who people are spending on, what they're buying, and where they're buying it.
After starting with us as a summer intern following graduation from the University of Connecticut, Katie Wargo joined the Inspira team full-time as Business Development Coordinator. Get to know more about the Norwalk, CT native in this edition of the Employee Spotlight!
At a revitalized Boston Seaport that exceeds the square footage of New York City's Shops and Restaurants at Hudson Yards, direct-to-consumer brands are showing up in droves. With over 40,000 visitors per day, this 1.1 million ft2 space has proven to be the perfect landing spot for The Current, a village of pop-up DTC retail locations.
This year, nearly 194 million adults across America are expected to tune in to the Big Game between the Kansas City Chiefs and the San Francisco 49ers. While consumers have varying degrees of interest in the result of the matchup, Americans are set to spend over $88 per person and over $17 billion in total on this year's event. Here, we take a look at their plans for the game, the reasons they tune in, and what it costs to get in the door at Hard Rock Stadium in Miami.