When thinking about sponsorship opportunities on behalf of your brand, it’s important to choose wisely. After all, making the wrong choice can not only damage your reputation, but it can also result in the loss of valuable customers.

No matter what category your brand operates in, it’s likely that one thing rings true: consumers are more interested than ever in trying the “new thing.” Earlier this summer, we highlighted some of the new and exciting beverages that are popular with consumers this season. However, as trends are wont to do, many of these beverages will recede into the background as seasons change.

Face it — today's travelers are doing everything from trip research and ticket booking to navigation and payments all from their computers and smartphones. Accordingly, brands need to have a keen understanding of technology's role in travel or risk being left out of the equation altogether. Here, we take a look at how travel consumers use technology throughout the duration of their journeys.

Thanks to the rise of the wellness movement, consumers across the globe have made their personal health a top priority. As a result, industries ranging from fitness and apparel to sleep and travel are adapting to meet consumers’ evolving needs.

For brand marketing efforts, focusing specifically on your most loyal of customers is simply no longer an option. According to research from Nielsen, only 9% of U.S. consumers say that they are brand loyal – and even that number rises above the global average (8%).

The proliferation of digital brands in the world of financial services has led many big banks and investment firms to rethink their strategies when it comes to acquiring and retaining customers. Here, we take a look at the consumer's perspective in order to understand how these institutions can position themselves to win over the next generation of consumers with a shifting set of priorities.

The concept of wellness has become a part of our vernacular in recent years, but the movement encompasses a whole lot more than just exercise, healthy eating, and buying better-for-you products. This holistic idea of health is characterized by care for the mind, body, and soul, and its impact is being felt in industries far beyond food and beverage.

A native of East Northport, New York, Matt Fallon recently joined the Inspira team as a Finance Coordinator. To get to know Matt better, read along in this edition of the Employee Spotlight!

Since Pong was first released back in the 1970s, the world of gaming has completely transformed. However, it's not just the improvement of consoles or the advent of the internet that have changed the game; it's the audience, too! In this infographic, we take a look at the growth of women in gaming, the value of mobile, and how much time and money are being spent on gaming video content.

Hailing from New Fairfield, Connecticut, Josh Langdon recently joined the Inspira team as a Finance Coordinator. To get to know Josh better, read along in this edition of the Employee Spotlight!