In the world of non-alcoholic beverages, Americans are always excited to try the latest, most exciting products – and brands have taken notice. Whether it was sparkling waters, coffees, teas, or anything in between, brands flooded the market with more than 4,000 new product launches in the year of 2018. Here, we take a look at trends from those beverage innovations and what they tell us about the future of the non-alcoholic beverage category.

Maddie Hubler, a native of Ridgefield, Connecticut and graduate of the University of Iowa, recently joined the Inspira team as an Associate on the Planning & Measurement team. To get to know Maddie better, read along in this edition of the Employee Spotlight.

Is romance dead? By all indications, it may be so. The percentage of Americans planning to celebrate Valentine’s Day has fallen to its lowest level in more than a decade. Only a little more than half of U.S. adults say they plan to celebrate, down from two-thirds a decade ago. But all is not lost -- among those who have been hit by Cupid’s bow, spending is up! Here, we look at how Americans prepare and celebrate one of the biggest consumer holidays of the calendar year.

In the past decade, there has been a massive shift in consumer behavior. Instead of buying things, consumers are increasingly choosing to invest in experiences. If there’s any doubt, just think about the massive popularity of engagements like Refinery 29’s “29 Rooms” or the Museum of Ice Cream.

Brendan Hunt, a graduate of Fairfield University and native of Milton, Massachusetts, recently joined the team as an Account Assistant. To get to know him better, read along in this edition of the Employee Spotlight.

Not everyone is a football fan, but when it comes to the big game, nearly half of Americans will be tuning in to this year's matchup between the Los Angeles Rams and New England Patriots. A lot of preparation goes into it, too, with consumers making all kinds of purchases and plans prior to the event. In this infographic, we take a look at consumer spending and behavior when it comes to the big game.

Though the business of eSports is still in its fledgling years, it has become increasingly clear that it’s here to stay. How do we know this? According to research from Simmons, total revenue is expected to surpass the $1 billion threshold in 2019, with nearly 60% of that money coming from sponsorship and advertising.

Hailing from Philadelphia, PA, Vanessa Demetrio recently joined the Inspira team as a Regional Field Manager. To get to know her better, read along in this edition of the Employee Spotlight!

As states across the country deliberate over the legalization of medicinal and recreational marijuana, many Americans have turned to cannabidiol (CBD), a non-psychoactive compound in cannabis that purportedly offers a variety of medical benefits to its users. Here, we take a look at CBD users: who they are, why they turn to it, and their sentiments on the increasingly popular natural remedy.

A native of Merrimack, NH and a proud Fairfield Stag, Taylor Wilkes recently joined the Inspira team as a Regional Field Manager. To get to know her better, read along in this edition of the Employee Spotlight!