Default HubSpot Blog

10 Things You Need to Know About Millennial Travelers

Apr 16, 2019 8:54:43 AM / by Rob Patterson posted in Travel & Hospitality

0 Comments

With the majority of Millennials now in the workforce, and many of them in their prime spending years, we’re noticing many ways in which they are different from previous generations. Perhaps most notably, Millennials are taking longer than their predecessors to reach some of life’s major landmarks, such as marriage and buying a home. As a result, they’re taking that time and money and spending it elsewhere. One place where that money is being invested? Travel experiences.

Read More

Infographic: Understanding American Travel Trends

Apr 9, 2019 12:20:54 PM / by Rob Patterson posted in Infographics, Travel & Hospitality

0 Comments

With American travel consumers starting to value experiences over material possessions, it's been a boon to the travel industry. Many are saving money to go on trips with their loved ones -- or even alone -- and others are willing to pick up a new job just to fund their next adventure. However, research from Expedia shows that no two travelers are the same. Here, we look at American travel consumers across generations to understand how they plan and what they like to do while they're away.

Read More

Infographic: Unpacking the Travel Consumer's Journey

Apr 9, 2019 12:20:11 PM / by Rob Patterson posted in Infographics, Travel & Hospitality

0 Comments

From quick getaways to bucket-list travel experiences, consumers are spending more time and money on travel than ever before. The vast array of online booking sites offering premium travel deals at affordable prices have made it easy for consumers to choose destinations with the tap of a finger. But, it has also forced airlines and hotels to work harder to get - and keep - consumers’ attention.

Read More

Infographic: Do Consumers Want a Digital Detox?

Apr 8, 2019 2:18:15 PM / by Rob Patterson posted in Infographics, Social Media

0 Comments

Since the establishment of the internet nearly 30 years ago, our world has completely transformed. The rise of e-commerce has helped Amazon grow from a small online bookstore to the world’s biggest and most influential retailer, and social media giants like Facebook, Instagram, and Twitter have become engrained in our daily lives. Still, though, technological advancements don’t come without their challenges, and consumers across the globe are speaking up. In this infographic, we take a look at how consumers feel about the digital world and how brands can appeal to these sentiments.

Read More

The Future of the Cannabis Industry

Apr 3, 2019 12:58:29 PM / by Rob Patterson posted in Trend Reports

0 Comments

In 2012, Colorado and Washington became the first two states to legalize the recreational use of cannabis. Since then, eight more states (and the nation of Canada) have adopted similar measures and 33 states have passed legislation allowing for medical use of cannabis. Many expect that federal legalization will come within the next ten years, which means that the cannabis industry will only continue to grow in size and revenue.

Read More

Infographic: Why Are Millennials Avoiding Credit Cards?

Mar 21, 2019 12:09:52 PM / by Rob Patterson posted in Infographics

0 Comments

At 83 million strong, Millennials now make up one quarter of the U.S. population. As such a large group, they also represent $200 billion in spending power – the second-most of any generation behind Baby Boomers. Accordingly, it would behoove brands in the financial services industry to cater to this ascending group. However, finances are a touchy subject for Millennials, as evidenced by their feelings about credit cards. Here, we take a look at their behavior and concerns to understand how financial institutions can get Millennials interested in their offerings.

Read More

Infographic: Making Sense of March Madness

Mar 14, 2019 12:41:08 PM / by Rob Patterson posted in Infographics, Sports & Entertainment

0 Comments

Though not quite as ubiquitous as the NBA or NCAA football, NCAA basketball has a large following in the U.S., with over 58% of the population interested in the March Madness tournament. Whether it’s at the games, at the bar, or at home on the television, brands will be looking to reach these consumers. In order to get the most out their investments, though, brands must have a deep understanding of who these fans really are, what they love, and where they can be reached.

Read More

Sample - How To Post

Mar 13, 2019 1:48:41 PM / by Sample HubSpot User posted in Insider

0 Comments

Read More

Inspira Honors International Women’s Day

Mar 8, 2019 8:30:18 AM / by Ann D'Adamo

0 Comments

International Women's Day is a global celebration of the social, economic, cultural, and political achievements of women. Today, women of Inspira share their perspectives on how to stay inspired and motivated, cultivate empowerment in the workplace, and make strides toward a balanced future.

Read More

Employee Spotlight: Farah Brigante

Feb 27, 2019 1:27:48 PM / by Rob Patterson posted in Employee Spotlights

0 Comments

Hailing from Hartsdale, New York, Farah Brigante recently joined the Inspira team as Creative Director. To get to know her better, read along in this edition of the Employee Spotlight!

Read More