It’s no secret to marketers that social media has changed the game for branded experiences. Though experiential was once confined solely to an event footprint, social media now allows activations to transcend the physical space – and amass a notable amount of impressions along the way.

Influencer marketing is more popular than ever before, and anyone who paid attention to Coachella should already know that. I mean, did you see all the branded content?

Last month, Amazon announced that its Prime membership has exceeded 100 million subscribers worldwide. What once was just a website for selling books is now the world’s biggest and most influential retailer. However, the ubiquity of Prime has made it such that most of this retail happens online.

Marc Borelli recently joined the team as our Creative Director. To get to know more about our newest creative mind and in-house audiophile, read on in this edition of our Employee Spotlight!

When the field of marketing evolves, it represents a response to changing consumer behavior or preferences. Today, we’re seeing one of those changes.

Say hello to the newest member of our Marketing & Communications team, Ann D'Adamo! With a mantra of "it's P.R., not the E.R.," it's no wonder that Ann joins us as the Director of Marketing & Communications. To get to know Ann, read on ... 

As experiential marketing now represents a bigger piece of the marketing puzzle, brands have a new challenge before them: How do I leverage experiential to enhance my relationship with consumers? While banner ads and commercials can be blocked, muted, or skipped, participating in a brand experience is a conscious choice for consumers. Despite the choice involved, brands can still come off as annoying. So, how do you avoid that result?

Since its launch back in 2010, Instagram has become one of the major stakeholders in the world of social media. With over 95 million photos posted on the app each day according to Sprout Social, it’s now more important than ever to produce branded content that stands out from the endless corporate clutter. The fix? Establishing an aesthetic for your brand.

After starting with us as a summer intern following graduation from the University of Kentucky, Katie Mitchell joined the Inspira team full-time as an Account Coordinator. Her mantra? Life doesn’t start before coffee. Get to know more about Katie below in this edition of the Employee Spotlight!

Like any other industry, marketing is a world in which trends emerge. And, when brands and marketers see those trends developing, there’s a natural desire to emulate and ride the coattails. Everyone wins, right? Not quite. Sometimes, those trends are leveraged to perfection, but other uses can leave a lot to be desired. In reality, the results vary greatly on a case-by-case basis.