Say hello to the newest addition to the HR team, Allison Young! Allison joins us as an HR Specialist and, given her altruistic nature, it's no wonder why she's a fit for the team. Wanna know more? Read on...
A Connecticut native with an extensive marketing background, Maureen Jones joins our team as Account Director. Her mantra? Do or do not. There is no try. Get to know more about Maureen below...
For citizens across the globe, the holiday season provides an opportunity to spend time with families, to give back, and to show appreciation for one another.
What do Cadillac, Old Spice, and Lego all have in common? They each have had to make a significant business decision that would change the future of their respective brands and put them back into the hearts and minds of consumers.
In this Employee Spotlight, we spend some time with another member of our HR team, Chris Mariani. Chris is our Manager of Talent Acquisition and comes to us from Priceline.com. Here's a bit more on Chris:
Meet Steve Winkel! Steve joins Inspira as the VP of People and Culture. Want to get to know Steve? Read on...
Meet the latest addition to our team, Jeremy Litchfield. In addition to working at Inspira, Jeremy owns and runs his own outdoor apparel brand with his wife in his home state of Maine. Want to get to know more about Jeremy? Read on...
While many brands continue to take steps to pull in the coveted millennial demographic, others are trying to get ahead of the curve with their successors, Generation Z.
As competition increases and brands vie to stay relevant, the strategic dilemma brands are often faced with is one that transcends just the marketing industry: should I take a risk or should I go with a “safer” bet? However, as the old adage goes, “nothing ventured, nothing gained.” While sometimes a safer bet seems like the most rational approach, some instances dictate taking risks —risks that, in turn, reap rewards that would’ve never otherwise been realized, helping differentiate the brand and grow mindshare.
Case in point: Target in their sponsorship of the Grammy’s. In 2015, armed with eight 30-second commercial spots, they wanted to pull a stunt that reinvigorated their brand and its ties to culture. With the help of creative agency Deutsch, they convinced CBS to place all of their spots in one, contiguous four-minute block. With that big commercial, though, they had to do something extraordinary.
Apple has long been among the world’s most innovative companies when it comes to advertising, so it goes without saying that their efforts should be closely monitored. That’s why all eyes were on Apple when they revealed that they were restructuring their relationship with their ad agency, TWBA\Media Arts Lab.