As consumers seek out ways to live a more healthy and balanced life, many have taken to ordering and creating their own no- and low-alcohol beverages. Though these beverages carry less alcohol content -- and, in many cases, none at all -- they make up for it with nuanced flavors and craftsmanship that is commensurate with that of traditional cocktails. In order to understand just how quickly this trend is growing, let's take a look at what consumers and trade professionals in both the U.K. and U.S. had to say about the future of non-alcoholic beverages.

Whether it’s enjoying a mimosa at brunch or a late-night martini, consumers agree that there’s nothing like a well-crafted drink. But, instead of trying to mix the perfect cocktail at home, Americans prefer to leave it to the professionals. Here, we look at on-premise cocktail consumption to discover the emerging marketplace trends and consumer preferences.

In the world of non-alcoholic beverages, Americans are always excited to try the latest, most exciting products – and brands have taken notice. Whether it was sparkling waters, coffees, teas, or anything in between, brands flooded the market with more than 4,000 new product launches in the year of 2018. Here, we take a look at trends from those beverage innovations and what they tell us about the future of the non-alcoholic beverage category.

As we all know, the holiday season can be downright chaotic, with travel being one of the leading sources of stress for millions of Americans. So, in order to fulfill their commitment to bringing fun to not-so-fun situations, our friends at Smirnoff have stepped in with the Middle Seater campaign.