Stay-at-home orders, physical distancing, and fear of crowded markets have forced consumers to shop differently. During the first months of the COVID-19 pandemic, online shopping across all categories increased dramatically. Although consumers will continue to shop online for some products and convenience, our research found that consumers will, for the most part, return to grocery stores for their food and beverage needs. Here, we look at how shopping shifted during the pandemic and how they're likely to evolve in the future.
Infographic: Online Grocery Shopping & Subscriptions
Apr 22, 2021 11:34:33 AM / by Rob Patterson posted in Insights, Infographics, CPG
Infographic: Loyalty and Product Discovery in CPG
Apr 20, 2021 1:20:25 PM / by Rob Patterson posted in Insights, Infographics, CPG
Although consumer behavior had been evolving prior to the pandemic, the crisis prompted a surge in new shopper behaviors. Whether they were unable to find their favorite brands on the shelf or were looking for less expensive options due to changing economic situations, consumers began shifting brands at unprecedented rates.
3 Consumer Trends to Follow in 2021
Apr 14, 2021 6:56:37 PM / by Rob Patterson posted in Insights
The world has endured great change as a result of the COVID-19 pandemic. Habits that had already begun to form have accelerated, and the way we go about our lives will never be quite the same. In this article, we take a look at three trends that have risen to the forefront in the past year and how they'll continue to impact our lives going forward.
3 Things to Know About Consumer Automotive Preferences in 2021
Mar 31, 2021 12:37:50 PM / by Rob Patterson posted in Insights, Automotive
Over the past year, the pandemic has thrown a wrench into even the best-laid of plans. For those looking to purchase or lease a new vehicle, it's no different. According to the 2021 Deloitte Global Automotive Consumer Study, 34% of Americans have been forced to either accelerate or slow their auto purchasing plans due to the pandemic.
Gauging Consumer Comfort on the Return to Normal
Mar 24, 2021 5:52:51 PM / by Rob Patterson posted in Insights
As vaccine roll-out efforts continue to gain momentum, there are signs of hope for a return to normalcy in 2021. Consumers across the country are looking forward to resuming their typical day-to-day activities, but comfort levels can vary drastically from one person to the next. Below, we take a look at nine things to know about where consumers stand on the return to normal this year.
Jeff Snyder: 3 Experiential Marketing Techniques to Embrace in 2021
Mar 9, 2021 4:55:22 PM / by Rob Patterson posted in Insights, Experiential
While the world of virtual experiences has offered a blank canvas for creativity and an opportunity to reach massive crowds of people from afar, the desire for in-person experiences — and the connection that comes with them — won't be going away. That's why the future will be about hybrid event experiences.
What is Clubhouse and What Does it Mean for Marketers?
Feb 24, 2021 6:20:35 PM / by Rob Patterson posted in Insights, Social Media
With the success that brands and marketers have seen through leveraging social media giants like Facebook, Instagram, and Twitter, there’s always great attention paid to new entrants to the social conversation. Last year, TikTok truly exploded in the United States, which has caused the platform to go mainstream and led to rich opportunity for brand marketers.
Jeff Snyder Shares Why Virtual Experiences are Here to Stay
Feb 16, 2021 1:31:46 PM / by Rob Patterson posted in Insights
When the pandemic struck last year, brands and marketers with plans for in-person experiences had to pivot quickly. Though the inability to host live events presented many challenges, it also served as an innovation incubator that brought virtual events to the forefront.
3 Health and Fitness Trends to Watch in 2021
Feb 10, 2021 5:29:19 PM / by Rob Patterson posted in Insights, Health and Wellness
Much to the dismay of athletes and fitness enthusiasts, gym closures and confinement to the home has greatly disrupted their routines. However, just as consumers have adapted to the other challenges of the pandemic, so, too, have they found ways to exercise from the comforts of home. In turn, these changes in behavior have ushered in a new era of fitness. As we look forward through 2021, let's take a look at the ways the world of health and fitness continues to rapidly transform.
Infographic: Understanding Runners as Consumers
Feb 3, 2021 1:26:35 PM / by Rob Patterson posted in Insights, Infographics, Health and Wellness
With many consumers avoiding gyms for the time being — or unable to access them altogether — they’re resorting to the great outdoors and makeshift home gym setups to get their exercise in. Running, in particular, has been one of the most popular forms of exercise during the pandemic, with a Trend Insight survey indicating that 61% of fitness consumers have done so in recent months. In this infographic, we take a look at avid runners, their habits, and their needs from a consumer perspective amidst the pandemic.