Though non-fungible tokens (NFTs) have been around for years, they’ve seen an enormous boost in awareness and popularity in 2021. This is due to a confluence of factors, including the normalization of cryptocurrency, advances in blockchain technology, and heightened consumer demand in the wake of the Wall Street Bets saga.

The event industry demonstrated its resilience during the COVID-19 pandemic by shifting online—despite having little experience draw from, in many cases. As the world continues to recover from the pandemic and consumers receive vaccines, it's important to blend digital and live experiences to meet the needs of your audience.

According to Automotive News, brands could launch as many as 65 electric vehicles (EVs) in the United States between now and 2024. This rapid shift from OEMs not only reflects the government’s desire to reduce greenhouse gas emissions, but also shows just how far consumers have come on the subject of electric vehicles. In fact, according to the Electric Vehicle Sentiment Survey from CarGurus, 52% of US car owners expect to own an EV within the next ten years—quite the jump from just 34% in 2018.

With many consumers shut out from their favorite indoor activities over the past year, the outdoor industry saw a huge boost in participation. From walking and jogging to bicycling and kayaking, consumers turned to the outdoors for some exercise, a change of scenery, and a mental health boost. And, much to the delight of the outdoor industry, many of these consumers were trying activities after a long lapse or for the very first time.

The stellar COVID-19 vaccination rollout in the United States has provided much hope that the return of in-person events and celebrations is merely around the corner. However, for those that regularly relied on event marketing prior to the pandemic, it's unrealistic to expect everything to go back to that same version of normal.

Growing up as digital natives, members of Gen Z have never known the world without the influence of the internet and mobile phones. This generation is also more diverse, connected, and vocal than any group that has preceded them. As a result, Gen Z—albeit young in age—is already leaving a huge mark on the world we live in. Below, we take at eight things you need to know about their behavior, spending, and preferences as consumers.

Wellness marketing is not new. From #MeatlessMonday to #SelfCareSaturday, marketers have been tapping into healthy lifestyle messaging to drive conversation around their brand. This approach has been tremendously successful for many—especially beauty and food brands that have developed entirely new categories of wellness-oriented products to attract healthy lifestyle consumers.

Over the past few years, there have been tremendous advancements in augmented and virtual reality. Branded social media filters, product visualization tools, and more have created new ways for brands to engage consumers.

With vaccination availability increasing nationwide, business owners need to focus their efforts on bringing shoppers back into stores. What can they do to boost in-store traffic in the coming months? Hear tips from Jeff Snyder and other entrepreneurs in this recent article on Forbes!

Stay-at-home orders, physical distancing, and fear of crowded markets have forced consumers to shop differently. During the first months of the COVID-19 pandemic, online shopping across all categories increased dramatically. Although consumers will continue to shop online for some products and convenience, our research found that consumers will, for the most part, return to grocery stores for their food and beverage needs. Here, we look at how shopping shifted during the pandemic and how they're likely to evolve in the future.