On the Pop-Up Biz Podcast, host Susan Sandler meets with brand founders and entrepreneurs to discuss the latest in experiential retail, marketing, and pop-ups. From new business models and creative strategies to technological innovations, there's something for every listener to learn.

At Inspira Marketing Group, our work is rooted in a commitment to the greater cause of eradicating pediatric cancer. We work with the Alex's Lemonade Stand Foundation (ALSF) year-round and donate a portion of our profits in support of this cause. Additionally, our team is passionate about giving back to the communities we live in across the nation. That's why we're inviting you to join us in The Great Sockpile!

Consumers across all demographics are showing support for environmentalism, and businesses across the spectrum are taking notice. However, you can't just say that you're environmentally responsible. You have to adopt policies and practices in every aspect of your business. In an article on the Trade Show News Network, Inspira's Jeff Snyder shares his thoughts on how you can promote and practice sustainability within a digital environment.

Each year, Event Marketer's It List highlights the top 100 event marketing agencies across the globe. We're proud to announce that Inspira has been named to the It List for the ninth time in 2020!

In the latest edition of the Path to Purchase Institute Member Spotlight, Inspira's Maureen Jones took part in a Q&A on subjects ranging from what it means to be an experience agency to the COVID-19 impact and the future of marketing. To find out what she had to say on each subject, read along on Path to Purchase IQ!

The world of live events has been hit hard by the coronavirus pandemic, forcing agencies, brands, and organizers to pivot to virtual events in the interim. Going forward, some consumers may still need time before they feel safe showing up to live events, so it'll be imperative to accommodate to them by creating virtual or hybrid event experiences.

Myasthenia Gravis (MG) is a rare autoimmune disease that affects the lives of thousands of Americans. In honor of June being MG Awareness month, Argenx, a global immunology company, wanted to create an event to bring this community together and share its commitment to those affected by the disease. With the COVID-19 crisis preventing the possibility of any in-person engagements, we hosted a virtual launch party that brought in attendees from across the country and globe.

Yesterday marked the 18th annual celebration of the Ex Awards, the world's premier recognition program for the experiential marketing industry. 

Recently, the HR Leaders podcast invited Inspira's VP of People & Culture, Steve Winkel, to join them to discuss how StandOut has shifted the company's approach to employee engagement and performance management. He is joined by the podcast's host, Christopher Rainey, and Amy Leschke-Kahle of the Marcus Buckingham Company.

Last Friday, the Association of National Advertisers hosted a virtual gala in honor of the 37th annual REGGIE Awards. The REGGIE Awards are among the most coveted in the world of marketing and signify best-in-class brand activations chosen by a jury of over 200 industry leaders.