--- title: Default HubSpot Blog | Social Media (6) description: Social Media | (6) --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog [![](https://blog.inspiramarketing.com/hubfs/Jeff-Snyder-Talking-Influence.png)](https://blog.inspiramarketing.com/blog/jeff-snyder-how-influencers-can-get-consumers-comfortable-with-post-pandemic-events) ## [Jeff Snyder: How Influencers Can Get Consumers Comfortable with Post-Pandemic Events](https://blog.inspiramarketing.com/blog/jeff-snyder-how-influencers-can-get-consumers-comfortable-with-post-pandemic-events) May 26, 2021, 11:45:52 AM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media), [Inspira News](https://blog.inspiramarketing.com/blog/topic/inspira-news) [0 Comments](https://blog.inspiramarketing.com/blog/jeff-snyder-how-influencers-can-get-consumers-comfortable-with-post-pandemic-events#comments-listing) The stellar COVID-19 vaccination rollout in the United States has provided much hope that the return of in-person events and celebrations is merely around the corner. However, for those that regularly relied on event marketing prior to the pandemic, it's unrealistic to expect everything to go back to that same version of normal. [Read More](https://blog.inspiramarketing.com/blog/jeff-snyder-how-influencers-can-get-consumers-comfortable-with-post-pandemic-events) [![](https://blog.inspiramarketing.com/hubfs/Clubhouse%20Resized.png)](https://blog.inspiramarketing.com/blog/what-is-clubhouse-and-what-does-it-mean-for-marketers) ## [What is Clubhouse and What Does it Mean for Marketers?](https://blog.inspiramarketing.com/blog/what-is-clubhouse-and-what-does-it-mean-for-marketers) Feb 24, 2021, 6:20:35 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media) [0 Comments](https://blog.inspiramarketing.com/blog/what-is-clubhouse-and-what-does-it-mean-for-marketers#comments-listing) With the success that brands and marketers have seen through leveraging social media giants like Facebook, Instagram, and Twitter, there’s always great attention paid to new entrants to the social conversation. Last year, [TikTok truly exploded in the United States](https://inspiramarketing.com/10-things-you-need-to-know-about-tik-tok/), which has caused the platform to go mainstream and led to [rich opportunity for brand marketers](https://socialmediaexplorer.com/content-sections/news-and-noise/dont-let-vines-failure-scare-you-away-from-tiktok/). [Read More](https://blog.inspiramarketing.com/blog/what-is-clubhouse-and-what-does-it-mean-for-marketers) [![](https://blog.inspiramarketing.com/hubfs/amanda-vick-pPV-kqfs5wA-unsplash.jpg)](https://blog.inspiramarketing.com/blog/tiktok-strategy-for-brands-opportunity-for-discovery) ## [TikTok Strategy For Brands: Opportunity for Discovery](https://blog.inspiramarketing.com/blog/tiktok-strategy-for-brands-opportunity-for-discovery) Oct 26, 2020, 9:00:00 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) posted in [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media) [0 Comments](https://blog.inspiramarketing.com/blog/tiktok-strategy-for-brands-opportunity-for-discovery#comments-listing) TikTok isn’t just for Gen-Z. Beyond the Hype House and the 30-second dances to Cardi B, there are endless opportunities for brand strategy. The popular, video-oriented social media platform has maintained exponential growth since its release in 2016. [One in six Americans](https://www.forbes.com/sites/johnkoetsier/2020/09/14/massive-tiktok-growth-up-75-this-year-now-33x-more-users-than-nearest-competitor/#350cc8334fe4) admits they have the app downloaded on their mobile device, a 75% growth from 2019. The amount of average weekly users recently surpassed 53.5 million.  For some, “TikToking” is a full-time job. Digital creators can build a follower-base by honing in on a certain niche. The use of trending sounds and hashtags can ensure creators reach an audience. Or, whether intentional or not, users can gain traction from one viral video. With a [unique algorithm](https://www.axios.com/2020/09/10/inside-tiktoks-killer-algorithm), it has never been easier to pop up on millions of phone screens. Now, the question is: how do brands tap into this massive visibility opportunity? Check out our top five suggestions for increasing reach on TikTok. ## 1. HASHTAGS, HASHTAGS, HASHTAGS [Read More](https://blog.inspiramarketing.com/blog/tiktok-strategy-for-brands-opportunity-for-discovery) [![](https://blog.inspiramarketing.com/hubfs/tiktok-1.jpg)](https://blog.inspiramarketing.com/blog/dont-let-vines-failure-scare-you-away-from-tiktok) ## [Don't Let Vine's Failure Scare You Away from TikTok](https://blog.inspiramarketing.com/blog/dont-let-vines-failure-scare-you-away-from-tiktok) Mar 10, 2020, 5:03:18 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media) [0 Comments](https://blog.inspiramarketing.com/blog/dont-let-vines-failure-scare-you-away-from-tiktok#comments-listing) For those who were around in 2013, TikTok bears some initial resemblance to Vine, the now-defunct app known for its entertaining bite-sized video content. This has led to some skepticism from marketers in terms of the long-term viability of an app like TikTok. To learn how TikTok is different  and why it seems poised for the long-term success that eluded Vine, [**head over to Social Media Explorer**](https://socialmediaexplorer.com/content-sections/news-and-noise/dont-let-vines-failure-scare-you-away-from-tiktok/) to hear from our very own Jeff Snyder. [Read More](https://blog.inspiramarketing.com/blog/dont-let-vines-failure-scare-you-away-from-tiktok) [![](https://blog.inspiramarketing.com/hubfs/istockphoto-1005124748-612x612.jpg)](https://blog.inspiramarketing.com/blog/is-your-influencer-marketing-campaign-legal) ## [Is Your Influencer Marketing Campaign Legal?](https://blog.inspiramarketing.com/blog/is-your-influencer-marketing-campaign-legal) Nov 13, 2019, 9:00:00 AM / by [Ann D'Adamo](https://blog.inspiramarketing.com/blog/author/ann-dadamo) posted in [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media) [0 Comments](https://blog.inspiramarketing.com/blog/is-your-influencer-marketing-campaign-legal#comments-listing) Influencer marketing has seen massive growth within the past few years, and it’s no secret that brand deals have proven particularly lucrative for social media stars. However, deceptive practices and fraudulent behavior have led the industry to be dubbed the “Wild West” when it comes to compliance. In fact, according to the Influencer Marketing Hub’s 2019 Benchmark report, only 11% of influencers are fully compliant with FTC guidelines. [Read More](https://blog.inspiramarketing.com/blog/is-your-influencer-marketing-campaign-legal) [![](https://blog.inspiramarketing.com/hubfs/diggity-marketing-QFZ_72_NxIQ-unsplash-1.jpg)](https://blog.inspiramarketing.com/blog/how-influencer-marketing-will-change-in-2020) ## [How Influencer Marketing Will Change in 2020](https://blog.inspiramarketing.com/blog/how-influencer-marketing-will-change-in-2020) Oct 8, 2019, 8:56:52 AM / by [Ann D'Adamo](https://blog.inspiramarketing.com/blog/author/ann-dadamo) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media) [0 Comments](https://blog.inspiramarketing.com/blog/how-influencer-marketing-will-change-in-2020#comments-listing) Brands started to heavily invest in influencers about five years ago. At that time, it was all about the mega-influencer, the creator like Huda Kattan or Aimee Song who had millions of followers and could launch - and sell out - a product on Instagram in a matter of minutes. But, as influencer marketing has evolved, brands have learned that bigger isn’t always better. In the years that have followed, micro- and nano-influencers have played a key role in generating buzz for brands. [Read More](https://blog.inspiramarketing.com/blog/how-influencer-marketing-will-change-in-2020) [![](https://blog.inspiramarketing.com/hubfs/prateek-katyal-xv7-GlvBLFw-unsplash.jpg)](https://blog.inspiramarketing.com/blog/instagram-and-facebook-may-hide-your-likes-should-you-care) ## [Instagram and Facebook May Hide Your Likes; Should You Care?](https://blog.inspiramarketing.com/blog/instagram-and-facebook-may-hide-your-likes-should-you-care) Oct 2, 2019, 3:30:00 PM / by [Ann D'Adamo](https://blog.inspiramarketing.com/blog/author/ann-dadamo) posted in [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media) [0 Comments](https://blog.inspiramarketing.com/blog/instagram-and-facebook-may-hide-your-likes-should-you-care#comments-listing) Back in July, Instagram shocked users in several countries (including Australia, Canada, and Ireland) by running a test that hid like counts from other users. Since then, testing has expanded and parent company, Facebook, has considered doing the same. However, in a world where likes have served as social currency and careers have been launched on “Instagram fame,” these tests have been met with mixed emotions. In fact, a Russian influencer reportedly threatened to sue the platform if they move forward with hiding likes. Meanwhile, other users took to Twitter to express their praise, voicing that it’s a step in the right direction that will preserve the mental health of younger generations, specifically. [Read More](https://blog.inspiramarketing.com/blog/instagram-and-facebook-may-hide-your-likes-should-you-care) [![](https://blog.inspiramarketing.com/hubfs/neonbrand-nZJBt4gQlKI-unsplash.jpg)](https://blog.inspiramarketing.com/blog/5-tips-to-boost-your-brands-instagram-engagement-in-2019) ## [5 Tips to Boost Your Brand's Instagram Engagement in 2019](https://blog.inspiramarketing.com/blog/5-tips-to-boost-your-brands-instagram-engagement-in-2019) Sep 18, 2019, 9:19:07 AM / by [Ann D'Adamo](https://blog.inspiramarketing.com/blog/author/ann-dadamo) posted in [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media) [0 Comments](https://blog.inspiramarketing.com/blog/5-tips-to-boost-your-brands-instagram-engagement-in-2019#comments-listing) Last year, Instagram reached one billion active monthly users, surpassing that of parent company Facebook and once-competitor Snapchat. But. between constant algorithm alterations, experimental changes, and a surplus of daily content, it’s becoming more difficult than ever to create engaging posts for your audience on “The ‘Gram.” And, with more than 80% of businesses considering engagement to be their most important metric, this poses a major concern for brands and influencers alike. [Read More](https://blog.inspiramarketing.com/blog/5-tips-to-boost-your-brands-instagram-engagement-in-2019) [![](https://blog.inspiramarketing.com/hubfs/tik-tok.jpg)](https://blog.inspiramarketing.com/blog/10-things-you-need-to-know-about-tik-tok) ## [10 Things You Need to Know About Tik Tok](https://blog.inspiramarketing.com/blog/10-things-you-need-to-know-about-tik-tok) Sep 5, 2019, 9:41:08 AM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media) [0 Comments](https://blog.inspiramarketing.com/blog/10-things-you-need-to-know-about-tik-tok#comments-listing) In the fast-paced world that is the internet, keeping up with all the latest trends can be a challenge. Even those of us who fancy ourselves as trend-spotters, your author included, will recognize that there are plenty of blind spots to be uncovered on the world wide web. [Read More](https://blog.inspiramarketing.com/blog/10-things-you-need-to-know-about-tik-tok) [![](https://blog.inspiramarketing.com/hubfs/1508509346026.jpg.jpg)](https://blog.inspiramarketing.com/blog/3-ways-to-utilize-instagram-stories-to-boost-your-next-experiential-marketing-campaign) ## [3 Ways to Utilize Instagram Stories to Boost Your Next Experiential Marketing Campaign](https://blog.inspiramarketing.com/blog/3-ways-to-utilize-instagram-stories-to-boost-your-next-experiential-marketing-campaign) May 28, 2019, 9:17:09 AM / by [Ann D'Adamo](https://blog.inspiramarketing.com/blog/author/ann-dadamo) posted in [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media) [0 Comments](https://blog.inspiramarketing.com/blog/3-ways-to-utilize-instagram-stories-to-boost-your-next-experiential-marketing-campaign#comments-listing) Between frequent ads, an ever-changing algorithm, and an influx of new posts, getting your brand’s content seen in the Instagram feed has become more and more challenging. Enter Instagram Stories, the feature that is now being recognized as another powerful channel for reaching your audience. 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