Before marketing moved online, a brand’s voice was constricted to its budget. Its audience, especially for small businesses, was generally in its physical vicinity—either with hyper-localized marketing material like building signs, regional ones like billboards, and maybe national ones like newspapers and TV.
We are excited to announce that Inspira was awarded Gold in the Electronic Media/Social Media: Instagram category for our work on Diageo’s World Class US platform.
Social media is a crucial component to any experiential marketing campaign’s success. The role that social media plays in brand activation marketing varies. Not only can social media be used to drum up excitement for the experiential marketing campaign, but social tools can also help create a buzz around the brand and could ultimately be used to garner user-generated content (UGC). There are many reasons why an experiential marketing campaign should include a robust social media plan. Here are three social media strategies that effectively support brand activation efforts.
A Short History of Instagram Trends
If you were on Instagram before 2013, we’re sure you remember the golden age of casual content.
It's 2022, and social media is entirely saturated—which means a brand has to work harder to gain consumer attention than it has in the past. Luckily, brands can use a slew of different social media platforms to create a cohesive brand experience for their customers. The key to winning social media in 2022 is spicing it up. Here’s what you need to know.
As part of its regular search algorithm tweaks, Google announced that it aims to improve the quality of product reviews that it displays in search.
What pops up when you refresh your Instagram feed? Scrolling through the app used to consist of looking at static images and reading the caption underneath. There was no need to have your volume on. Now, marketers have to work harder to capture their consumers’ attention.
Content has shifted from static images to animated graphics and video, often accompanied by audio. The shift towards audio/video on Instagram was even cemented by Head of Instagram Adam Mosseri. In June 2021, Mosseri announced that Instagram “is no longer a photo sharing app.” While Instagram once appealed to just one sense--sight--it now appeals to two.
The stellar COVID-19 vaccination rollout in the United States has provided much hope that the return of in-person events and celebrations is merely around the corner. However, for those that regularly relied on event marketing prior to the pandemic, it's unrealistic to expect everything to go back to that same version of normal.
With the success that brands and marketers have seen through leveraging social media giants like Facebook, Instagram, and Twitter, there’s always great attention paid to new entrants to the social conversation. Last year, TikTok truly exploded in the United States, which has caused the platform to go mainstream and led to rich opportunity for brand marketers.