Whether it's at work, play, or leisure, millions of Americans have bought into the wellness movement in an attempt to live a healthier life. One such way is with physical activity, and that has led to a rekindling of the flame between Americans and the outdoors. Here, we shine a light on the outdoor enthusiasts among us in an attempt to understand who they are, what they like, and how brands should communicate to them in order to separate their products from the rest of the pack.

Since the Supreme Court overturned the Professional and Amateur Sports Protection Act of 1992, a number of states have moved to legalize sports gambling for their constituents. And, with the American Gaming Association estimating the illegal sports betting market at $150 billion, there's a ton of money to be made. In this infographic, we check in on sports fan sentiments on gambling, the top reasons they choose to gamble, and the sports they're most likely to gamble on.

Thanks to the rise of the wellness movement, consumers across the globe have made their personal health a top priority. As a result, industries ranging from fitness and apparel to sleep and travel are adapting to meet consumers’ evolving needs.

Since Pong was first released back in the 1970s, the world of gaming has completely transformed. However, it's not just the improvement of consoles or the advent of the internet that have changed the game; it's the audience, too! In this infographic, we take a look at the growth of women in gaming, the value of mobile, and how much time and money are being spent on gaming video content.

Though not quite as ubiquitous as the NBA or NCAA football, NCAA basketball has a large following in the U.S., with over 58% of the population interested in the March Madness tournament. Whether it’s at the games, at the bar, or at home on the television, brands will be looking to reach these consumers. In order to get the most out their investments, though, brands must have a deep understanding of who these fans really are, what they love, and where they can be reached.

Not everyone is a football fan, but when it comes to the big game, nearly half of Americans will be tuning in to this year's matchup between the Los Angeles Rams and New England Patriots. A lot of preparation goes into it, too, with consumers making all kinds of purchases and plans prior to the event. In this infographic, we take a look at consumer spending and behavior when it comes to the big game.

Though the business of eSports is still in its fledgling years, it has become increasingly clear that it’s here to stay. How do we know this? According to research from Simmons, total revenue is expected to surpass the $1 billion threshold in 2019, with nearly 60% of that money coming from sponsorship and advertising.

In an era of change and constantly fluctuating expectations, it can be a challenge for brands to remain relevant. Generations grow older, demographics and preferences blur, and media consumption changes, forcing marketers to adapt their tactics to authentically tap into those audiences. That’s why identifying opportunities to build affinity and relevance through experience, as well as alignment with like-minded brands, is critical.

Gaming is growing! In 2013, 58% of U.S. population ages 13+ were into gaming. Today, 66% percent say they regularly play video games. And, by 2020, the global video game market is expected to be worth over $90 billion. Gaming has become an integral part of the mainstream entertainment diet. In fact, 11% of gamers' leisure time is spent playing video games or engaging in eSports. Interestingly, time spent on in-person social activities continues to capture more share among gamers, pointing to a potential opportunity for content creators to further engage gamers through social or group play experiences.

Anyone who follows the world of professional sports can see that the landscape is changing - and rapidly, at that. Audiences like Millennials have come of age and, with that, are wielding their purchasing power. The way that they consume sports is changing, too, with many eschewing cable television for direct-to-consumer offerings and mobile apps.