The way people buy cars is changing—fast. The days of spending every weekend hopping between dealerships are giving way to a digital-first shopping experience, with social media driving the conversation. And now, TikTok is making its move.

Integrated experiences are taking over, and brands are all in. With 80% of companies ramping up their experiential marketing spend—pouring between $500K and $1 million annually into activations—live events are more than a moment, they’re the foundation of lasting connections. Marketers are getting smart too: 92% are strengthening post-event follow-up to drive ROI, while 77% are focused on building year-round engagement. The numbers don’t lie—success isn’t just about how many show up; it’s about creating meaningful relationships that last.

As we look ahead, 2025 is primed to become a golden year for experiential marketing. According to research published in Marketing Dive, global expenditure on experiential activations by both B2C and B2B brands are expected to surpass this year’s investment of $128.35 billion, significantly exceeding pre-pandemic spend. It’s no surprise that after years of investing heavily in digital, marketers are just as eager as consumers connect in real life.

Cooking in America is more than just a daily task—it’s a reflection of culture, creativity, and connection. From TikTok trends to blogs, the way we discover and prepare meals is constantly evolving. This infographic dives into the ingredients shaping America’s kitchens and how we’re finding inspiration to whip up something delicious.

Ever wonder why people join brand communities with the same enthusiasm as a Taylor Swift fan club? It’s more than just a love for the product—it's about finding kindred spirits. When brands align with our values and give us a platform to connect, whether through online chats or in-person experiences, they become a gateway to stronger brand relationships. In this infographic, we’ll dig into what makes brand communities tick. Because at the end of the day, it's all about people building relationships over shared passions—plus maybe a few memes.

We all showed up for the big game. Some for the Eagles, some for the Chiefs, and some who wanted to see if Travis would propose to Taylor. While fans were caught up in the drama, brands were making a lot of (expensive) attempts to capture attention with 63 ads coming in at approximately $8M for a 30-second slot. Did their $500M investment pay off?

Make way for a quirky new mobile unit to join the ranks. Introducing: Blue Diamond’s Nutty Cruiser. Built in Dallas, the nut-shaped vehicle took more than 1,150 hours to complete.

This past December, Inspira was invited to participate on the Association of National Advertisers' Marketing Futures Committee meeting, after our contributed article to their Marketing Knowledge Center became a top visited piece of content (dare we say, viral?). Because let's face it: just when you thought you understood Gen Z, there’s another emerging demographic—Gen Alpha—quickly following in its footsteps. Plus, now that we're in 2025: hellooo Beta...