Inspira is thrilled to be recognized once again as an Inclusive Workplace by Best Companies Group and COLOR Magazine for the third year.

For two decades, marketing has been built around the idea that attention can be bought, delivering more impressions, more reach, and more content across every moment of a consumer’s day. What the industry didn’t anticipate is how consumers have adapted.

According to data highlighted by eMarketer,93% of consumers skip or block ads whenever possible. In response, brands have done the opposite of what they should be doing…the produced even MORE content, creating a cycle where visibility increases but attention continues to decline.

The result is a marketing landscape defined by noise. What brands are beginning to realize is that attention alone was never the real goal; connection was. And increasingly, that connection is happening in the real world.

Trade shows represent one of the most significant and publicly visible investments in your marketing calendar. Yet many brands still approach their booth strategy the same way they'd tackle an internal presentation: a few stakeholders and a tight deadline. The “We can just do this in house,” philosophy often signals the beginning of a logistical nightmare.

Marketing moves fast, but these women move even faster, and to end Women’s History Month, we’re honoring the impact they make every day.

This year, Inspira is recognizing four stars who were recognized by Chief Marketer'sTop Women in Marketing awards: Brooke Stein for The Disrupters, Regina Fiedel for The Opportunists, Melissa Rath for The Ones to Watch, and Ann D’Adamo for The Marketers of the Year.

Searches for the top live brand experience agencies in America usually come from marketers asking a bigger question: who can help us make people care about our brand?

Brands are spending more than ever on digital media, yet consumers are noticing less of it. Let's face it, most people can see an ad coming a mile away and skip right past it. The over-proliferation of irrelevant, boring, and overtly promotional content has trained consumers to simply ignore it. Then advertisers wonder why performance keeps getting harder to sustain.

Turns out, when you put people first, good things happen (again and again). Like… for 11 years in a row.

Budgets are lean and marketing leaders are consistently asked to do more with less. And, when it comes to experiential campaigns some brands look internally first or turn to PR partners because, on the surface, events might feel like public relations.

Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com

You convinced your CMO to invest in a brand experience at a music festival. You built the booth, made the investment in the merch, and stocked the samples. Some people showed up, picked up a few samples, left the swag, and...walked away.