In honor of National Financial Literacy month and amidst the backdrop of soaring women’s workforce participation hitting an all-time high of 77.8% in 2023, the conversation around financial independence and retirement planning takes on new significance. Young women are highly invested in saving and planning for life’s major milestones such as buying a home, new automobile, and planning for retirement. And although they may be savings savvy, researchers at Yale found that single women see significantly lower returns from buying and selling real estate than single men — paying 2% more and selling for 2% less, on average! Plus, when it comes to retirement, Goldman Sachs found that women are historically impacted by the wage gap, taking time off to raise children, plus having to retire early for health reasons.
3 Ways Experiential Activations Spur Financial Literacy for Women
Apr 2, 2024 11:00:00 AM / by Ann D'Adamo posted in Experiential, Financial Services
Inspira's Maureen Deacy Spotlighted in Event Marketer Agency HR Update
Apr 1, 2024 10:24:58 AM / by Inspira Marketing posted in Inspira in the News
To gain insight into one organization’s culture and investments, Event Marketer sat down with Maureen Deacy, director of talent acquisition at Inspira Marketing, to discuss hiring and retention trends amid an ever-evolving workplace.
In addition to “employee well-being”, click here to read about four trends Inspira's People & Culture team are following, originally published at Event Marketer.
Social Commerce Revolution: 3 Strategies to Transform Your Approach
Mar 26, 2024 10:00:00 AM / by Inspira Marketing posted in Social Media, Digital Marketing
Social commerce has come a long way in a short time, evolving from a basic “link in bio” to seamlessly integrated, immersive cross-platform shopping experiences. Now, marketers can create curated on-platform stores and test compelling shoppable ad formats that create a more personalized shopping journey. From Pinterest Product Pins to TikTok Shop, there are endless opportunities for brands to entice consumers to “buy now.”
The Ultimate Multi-Platform Digital Marketing Checklist
Mar 5, 2024 12:56:07 PM / by Inspira Marketing posted in Social Media
From Connected TV to YouTube, the fact that marketers have countless ways to engage with consumers is both a blessing and a curse. While the potential to reach millions – even billions – is unprecedented, the challenge lies in crafting tailored content for each platform and delivering it effectively to the right audience, at the right time. Feeling overwhelmed? Fear not! Our experts at Inspira have put together the ultimate multi-platform digital marketing checklist.
Festival Fusion: The Power of Brand Experiences at Festivals
Feb 20, 2024 1:08:30 PM / by Inspira Marketing posted in Experiential, Infographics
After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. According to 2023 Forrester research, more than three-quarters of marketing executives are returning to experiential marketing to educate, engage, and build trust with consumers.
Music festivals, such as Coachella and Lollapalooza, and food experiences, like the New York City Wine & Food Festival, are a natural fit for brands and prime opportunities to build brand love.
Here, we look at how consumers feel about events and the impact that participation has on brands.
The Big Game Ad Breakdown: The MVPs of 2024
Feb 14, 2024 7:41:50 PM / by Bobby Johnson posted in Trend Reports, Sports & Entertainment, Brand Storytelling
Superbowl LVIII–or “58” for those not born during the Roman Empire–is over, but the heat from the ads is still baking. Just like last year, we polled everyone at Inspira Marketing to get their takes on which commercials stuck with them and which faded into obscurity.
Infographic: Splurging Sweethearts and Exciting Experiences Shaping Valentine's Day 2024
Feb 9, 2024 11:30:34 AM / by Inspira Marketing posted in Trend Reports
Spending is still climbing for Valentine’s Day 2024, but love-struck consumers are looking for deals and value more than ever. We wooed the latest data to examine what V-Day celebrants are buying, including the kind of experiences that don’t fit in a gift bag.
Mastering Instagram Metrics: A Roadmap for 2024
Feb 6, 2024 8:07:12 PM / by Inspira Marketing posted in Social Media, Digital Marketing
On Instagram, like any social media, user trends define the platform. These here-and-gone trends shape the daily experiences (and the fortunes) of 5-follower individuals to the most powerful brands on the planet.
Decoding Discovery: How Viewers Find and Watch Streaming Content
Jan 30, 2024 11:50:41 AM / by Bobby Johnson posted in Sports & Entertainment, Brand Storytelling
Ever wonder what really drives consumer choices when it's time to kick back and catch up on TV? Where do they find streaming shows, what keeps them watching, and how do streaming companies and marketers get their attention?
Social How To: Boosted Posts vs Paid Ads
Jan 23, 2024 4:35:59 PM / by Inspira Marketing posted in Social Media
Social media marketing is a game of experimentation, analysis, and adaptation. Often the most successful campaigns rely on the smallest of details to take off. Today, our social experts are going over one of those key details.