It’s 3 PM…what are you reaching for? Whether it’s crunchy chips, creamy yogurt, or a protein-packed bar, research shows that while consumers crave snacks that that are indulgent and flavorful, they also want to make healthier choices. In fact, almost 60% of consumers pay attention to the amount of sugar in snack foods and 42% seek snacks high in protein to help keep them satiated between meals₁.

Just when you thought you understood Gen Z, there’s another emerging demographic—Gen Alpha—following in its footsteps. Although the youngest in this cohort are still in diapers, the eldest are already brand aware and influencing what their Millennial parents buy. In fact, a recent report from DKC Analyticsfound that 95% of Millennial parents learn about new brands, products, and services from their children, and 49% say they are impacted by their child’s opinions about brands and products.

You may not have realized it, but you’re seeing programmatic ads every time you visit a website, listen to a podcast, or log into an app. In the past, marketers and agencies would have to negotiate each ad buy and rates separately—a very time consuming and tedious process. Today, programmatic Demand Side Platforms, or DSPs, take the manual work out of the equation. Programmatic advertising automates the ad buying process, making it faster and more efficient. Instead of manual negotiations, programmatic platforms use algorithms to purchase ad space in real-time, allowing for precise targeting and optimization.

We’re excited to announce that Inspira Marketing has landed on Event Marketer’s Top 100 IT List for 2024, celebrating top event agencies in the experiential marketing industry. 

Ecommerce is rapidly evolving, with the lines between physical and digital shopping experiences becoming increasingly blurred. In Jeff's most recent feature, Inspira CEO Jeff Snyder shares his insights with CMSWire, highlighting the importance of prioritizing seamless data integration to succesfully personalize marketing in today's ecommerce landscape. 

Travelers have always appreciated the red carpet “you’re a star” treatment. However, in recent years, pampering has moved from a perk to a necessity for modern daytrippers, jet setters, and bleisure enthusiasts.

What keeps an event attendee coming back year after year? BizBash recently asked experts to share their secrets to year-round engagement, including Inspira's Chief Inspiration Officer Jeff Snyder, who commented on the importance of offering discounts and loyalty programs, building anticipation as early as possible, and asking for feedback to help stay in touch. 

Navigating the maze of social media algorithms can feel like trying to outsmart a savvy, invisible matchmaker. These digital formulas engage users with content that best suits their interests, and like a matchmaker, they strive to make meaningful connections. The algorithms then deliver personalized content by analyzing behavior, interactions, and interests to understand users' content preferences. 

Picture this… It’s a beautiful summer day, you’re driving a convertible along a scenic winding road with the wind in your hair and the sun on your face, you’re singing your favorite tunes at the top of your lungs with your best friend. Can you think of anything better?