Ecommerce is rapidly evolving, with the lines between physical and digital shopping experiences becoming increasingly blurred. In Jeff's most recent feature, Inspira CEO Jeff Snyder shares his insights with CMSWire, highlighting the importance of prioritizing seamless data integration to succesfully personalize marketing in today's ecommerce landscape. 

Travelers have always appreciated the red carpet “you’re a star” treatment. However, in recent years, pampering has moved from a perk to a necessity for modern daytrippers, jet setters, and bleisure enthusiasts.

What keeps an event attendee coming back year after year? BizBash recently asked experts to share their secrets to year-round engagement, including Inspira's Chief Inspiration Officer Jeff Snyder, who commented on the importance of offering discounts and loyalty programs, building anticipation as early as possible, and asking for feedback to help stay in touch. 

Navigating the maze of social media algorithms can feel like trying to outsmart a savvy, invisible matchmaker. These digital formulas engage users with content that best suits their interests, and like a matchmaker, they strive to make meaningful connections. The algorithms then deliver personalized content by analyzing behavior, interactions, and interests to understand users' content preferences. 

Picture this… It’s a beautiful summer day, you’re driving a convertible along a scenic winding road with the wind in your hair and the sun on your face, you’re singing your favorite tunes at the top of your lungs with your best friend. Can you think of anything better?

When starting a construction project, various tools, each serving a unique purpose, are essential for success. Think of a hammer for driving nails, a brush for painting, and…well, you get the idea. Similarly, brands require an array of tools when developing an effective digital marketing strategy.

Last week, Inspira launched our client Yasso's "I Scream for Yasso" campaign, with our partner MullenLowe.Kicking off in NYC, consumers visited the experience to scream in a Yasso branded booth, in exchange for a frozen sweet treat for the start of summer.

Is TikTok the new Google? Increasingly, consumers are bypassing traditional search engines in favor of social platforms such as TikTok and Instagram when searching for products and services. Consumers, specifically Gen Z, are seeking more immersive ways of discovering content.

Inspira CEO Jeff Snyder contributed to an article in CEO World  Magazine about overlaying personalization with empathy in marketing. In the article, he shares Inspira's efforts in analyzing reputable behavioral learnings with data to drive scalable, creative solutions that can be personalized at the individual level, providing an example with a wine industry client.

Inspira Marketing has recently won three Hermes Creative Awards for 2024, one in Platinum and two in Gold! Check out the campaigns and social platforms below that took home a win: