Consumers are increasingly concerned about the environment. Trends across multiple studies reveal that consumers are holding companies accountable and demanding that they behave in a more sustainable and eco-friendly way. In fact, a global study from Mastercard found that three-in-five consumers say it’s now more important than ever before to commit to sustainable practices. Plus, a study from McKinsey and NielsenIQtracked sales data (not just consumer sentiment) and found that companies that are bringing environmentally and socially responsible products to market are outpacing their less eco-friendly competitors – by 56%.

Considering these trends, Inspira's latest infographic delves into the top six strategies your brand can adopt to enhance eco-efficiency in its activations. Increasing profitability while embracing environmental responsibility? It's a definite win-win.

Reputation is everything...and although we’re not here to discuss a Taylor Swift album, we are here to talk about your brand’s industry reputation. Did you know that 91% of consumers say local branch reviews impact their overall perceptions of big brands¹?  Plus, after conducting a local search, 76% of users will visit a store within a day².

With Inspira’s latest infographic, we’ll dive into the importance of investing in local market SEO and social strategies by exploring consumer habits when researching businesses and consumer expectations when leaving reviews, plus we provide key takeaways your business should implement today to improve the impact from your closest consumers (literally).

Could you build a house without first laying a foundation? Clearly, the answer is no. When crafting a social strategy, your content pillars are the foundation from which all your ideas flow. And regardless of whether your business is one or 15 years old, your social strategy should be based on structured content pillars that comprehensively reflect your brand.

Today we’re taking a look at what social content pillars are, the importance of them, and some best practices for identifying and implementing these strategies to ensure that your brand’s social presence resonates well with your target audience…and to prevent your ‘house’ from caving in.

In the crowded marketplace, brand awareness is your secret weapon. Are you ready to stand out from the competition and make your mark?

To gain insight into one organization’s culture and investments, Event Marketer sat down with Maureen Deacy, director of talent acquisition at Inspira Marketing, to discuss hiring and retention trends amid an ever-evolving workplace. 

In addition to “employee well-being”, click here to read about four trends Inspira's People & Culture team are following, originally published at Event Marketer. 

Social commerce has come a long way in a short time, evolving from a basic “link in bio” to seamlessly integrated, immersive cross-platform shopping experiences. Now, marketers can create curated on-platform stores and test compelling shoppable ad formats that create a more personalized shopping journey. From Pinterest Product Pins to TikTok Shop, there are endless opportunities for brands to entice consumers to “buy now.”

From Connected TV to YouTube, the fact that marketers have countless ways to engage with consumers is both a blessing and a curse. While the potential to reach millions – even billions – is unprecedented, the challenge lies in crafting tailored content for each platform and delivering it effectively to the right audience, at the right time. Feeling overwhelmed? Fear not! Our experts at Inspira have put together the ultimate multi-platform digital marketing checklist.

After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. According to 2023 Forrester research, more than three-quarters of marketing executives are returning to experiential marketing to educate, engage, and build trust with consumers.

Music festivals, such as Coachella and Lollapalooza, and food experiences, like the New York City Wine & Food Festival, are a natural fit for brands and prime opportunities to build brand love.

Here, we look at how consumers feel about events and the impact that participation has on brands.

Spending is still climbing for Valentine’s Day 2024, but love-struck consumers are looking for deals and value more than ever. We wooed the latest data to examine what V-Day celebrants are buying, including the kind of experiences that don’t fit in a gift bag.