Video ads aren’t just another marketing tool, they’re a complete game-changer. With its knack for grabbing attention and telling compelling stories, video has a magical ability to turn heads and win hearts (and wallets!). Inspira’s latest infographic breaks down some key reasons why when it comes to creating ads, smart marketers should be doubling down on their video investment.

The simple answer… let’s wait and see. For now, it’s business as usual on the app. Influencers are still influencing, advertisers are still advertising. There are still a lot of legal hurdles on both sides as ByteDance, TikTok’s parent company, will undoubtedly challenge the law citing free speech and First Amendment rights. But, as the clock starts ticking, marketers may need to consider how they will adjust their social and influencer strategies and how to redirect advertising to other platforms should there be an outright ban on the app.

Imagine this: you're at a bustling party, surrounded by a diverse crowd of people with different interests, backgrounds, and needs. Now, think about how you'd start a conversation with each of them. You wouldn't use the same opener for everyone, right? That's exactly what content personalization is all about in the world of digital marketing.

Coffee orders got kicked up a notch at Coachella with the International Delight Cold Foam House, a multisensory activation designed to get revelers sampling the brand’s three new creamer flavors.

Inspira CEO Jeff Snyder contributed to an article in Thrive Global about driving positive health and wellness messaging, sharing insights from an Inspira Marketing survey on consumer interactions with brands on social media.

Consumers are increasingly concerned about the environment. Trends across multiple studies reveal that consumers are holding companies accountable and demanding that they behave in a more sustainable and eco-friendly way. In fact, a global study from Mastercard found that three-in-five consumers say it’s now more important than ever before to commit to sustainable practices. Plus, a study from McKinsey and NielsenIQtracked sales data (not just consumer sentiment) and found that companies that are bringing environmentally and socially responsible products to market are outpacing their less eco-friendly competitors – by 56%.

Considering these trends, Inspira's latest infographic delves into the top six strategies your brand can adopt to enhance eco-efficiency in its activations. Increasing profitability while embracing environmental responsibility? It's a definite win-win.

Reputation is everything...and although we’re not here to discuss a Taylor Swift album, we are here to talk about your brand’s industry reputation. Did you know that 91% of consumers say local branch reviews impact their overall perceptions of big brands¹?  Plus, after conducting a local search, 76% of users will visit a store within a day².

With Inspira’s latest infographic, we’ll dive into the importance of investing in local market SEO and social strategies by exploring consumer habits when researching businesses and consumer expectations when leaving reviews, plus we provide key takeaways your business should implement today to improve the impact from your closest consumers (literally).

Could you build a house without first laying a foundation? Clearly, the answer is no. When crafting a social strategy, your content pillars are the foundation from which all your ideas flow. And regardless of whether your business is one or 15 years old, your social strategy should be based on structured content pillars that comprehensively reflect your brand.

Today we’re taking a look at what social content pillars are, the importance of them, and some best practices for identifying and implementing these strategies to ensure that your brand’s social presence resonates well with your target audience…and to prevent your ‘house’ from caving in.

In the crowded marketplace, brand awareness is your secret weapon. Are you ready to stand out from the competition and make your mark?

To gain insight into one organization’s culture and investments, Event Marketer sat down with Maureen Deacy, director of talent acquisition at Inspira Marketing, to discuss hiring and retention trends amid an ever-evolving workplace. 

In addition to “employee well-being”, click here to read about four trends Inspira's People & Culture team are following, originally published at Event Marketer.