We all know that letting out a scream can sometimes feel ridiculous, but if done right, it can also make you feel ridiculously better. Yasso, Unilever’s popular frozen yogurt dessert brand, had recently introduced its largest advertising campaign in the company’s 12-year history, titled "Ridiculously Better," to promote their better-for-you desserts. Then, with tensions in the world seemingly at an all-time high, the Yasso team wanted to kick off an experience during Mental Health Awareness Month in May that would offer consumers the opportunity to participate in a ‘ridiculous experience,’ and also reinforce activities and dietary choices that would be beneficial for the mind, body, and soul.

Café Bustelo has always stood for living life passionately, inviting everyone to sip in the vibrant, magnetic energy of Latin culture, but as the brand prepared to debut a new line of roasts and flavors (Light, Medium, Dark, and Dulce de Leche), the moment called for more than an average product launch. It was an opportunity to extend Café Bustelo’s passionate following beyond its core audience and cultivate genuine relationships with a broader, mainstream consumer base.

Conventional marketing has always focused on the sale, but in today’s world, the wiser investment should be in the relationship that follows. Today’s consumers are armed with more choices and more skepticism than ever before, and while algorithms may know preferences, they don’t earn consumer trust.

International Delight has long been known for bringing the flavor to coffee moments with their robust lineup of creamers. But playing off some of the biggest trends in coffee culture—cold brew and cold foam—their newest cold foam creamer innovation was unlike any other product on the market, thanks to its two-in-one foaming and creaming technology that makes it easy for anyone to make coffeehouse-quality coffee drinks at home.

Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com

Bonduelle Foods has been a staple across Europe for 100 years, but since its U.S. launch in 2017 under the Ready Pac Foods brand, it remained virtually unknown. With the explosive growth of fast-casual bowls-forward meals reshaping the food space, Bonduelle saw an opportunity with its new Bonduelle Bistro Loaded Bowls—not just to introduce the ready-to-eat salad bowls and raise brand awareness, but to tap into a crucial consumer insight: people don’t want skimpy salads. They want more. More protein. Bigger crunch. Uniquely flavorful toppings.

Inspira is thrilled to have won FOUR awards in Event Marketer's Experience Design Awards, taking home:

- Gold in the  Best Mobile Marketing Vehicle (Exterior) category for Blue Diamond Almonds' Bring Your Flavor Tour  

For the 11th consecutive year, Inspira has landed on Event Marketer’s Top 100 IT List, proving that we know a thing or two about longevity.

For the 9th consecutive year, Inspira has been named as a 2026 Chief Marketer Agency of the Year, an honor recognizing the most innovative agencies driving meaningful impact across the industry.

Halloween is becoming big business. This year, consumers are expected to spend a record-busting $13.1 billion on products and activities related to the occasion (including $3.9 billion on candy), according to the National Retail Federation’s annual consumer survey. But tapping into the holiday is nothing new for experiential marketers. Halloween has long inspired some of the industry’s most creative campaigns, and 2025 was no exception.