Blue Diamond is hitting the road with the Nutty Cruiser, with plans to bring its family of almond snacks to fairs and festivals around the country. Media Post and CPG Insider recently connected with Inspira and the Blue Diamond brand team on their latest innovation and its maiden voyage across America. 

Blue Diamond is the latest in a long line of brands to invest in one of experiential marketing’s oldest (and oddest) tactics: a sweet ride built to look like a brand’s signature product. As the reasoning goes, a novelty vehicle will invariably turn heads and, hopefully, some of those heads will remember the brand’s name the next time they’re at the store.

Health isn’t a checklist—it’s a way of life. Consumers are all in, filling their carts with functional foods, tracking every step with wearables, and seeking brands that align with their values. But with every influencer posing as a health expert and brands throwing around wellness claims, there’s still a lot of noise.

Integrated experiences are taking over, and brands are all in. With 80% of companies ramping up their experiential marketing spend—pouring between $500K and $1 million annually into activations—live events are more than a moment, they’re the foundation of lasting connections. Marketers are getting smart too: 92% are strengthening post-event follow-up to drive ROI, while 77% are focused on building year-round engagement. The numbers don’t lie—success isn’t just about how many show up; it’s about creating meaningful relationships that last.

Cooking in America is more than just a daily task—it’s a reflection of culture, creativity, and connection. From TikTok trends to blogs, the way we discover and prepare meals is constantly evolving. This infographic dives into the ingredients shaping America’s kitchens and how we’re finding inspiration to whip up something delicious.

Ever wonder why people join brand communities with the same enthusiasm as a Taylor Swift fan club? It’s more than just a love for the product—it's about finding kindred spirits. When brands align with our values and give us a platform to connect, whether through online chats or in-person experiences, they become a gateway to stronger brand relationships. In this infographic, we’ll dig into what makes brand communities tick. Because at the end of the day, it's all about people building relationships over shared passions—plus maybe a few memes.

Make way for a quirky new mobile unit to join the ranks. Introducing: Blue Diamond’s Nutty Cruiser. Built in Dallas, the nut-shaped vehicle took more than 1,150 hours to complete.

This past December, Inspira was invited to participate on the Association of National Advertisers' Marketing Futures Committee meeting, after our contributed article to their Marketing Knowledge Center became a top visited piece of content (dare we say, viral?). Because let's face it: just when you thought you understood Gen Z, there’s another emerging demographic—Gen Alpha—quickly following in its footsteps. Plus, now that we're in 2025: hellooo Beta...