Nothing captures attention like big food on wheels, and Inspira's latest promotional vehicle with Blue Diamond has caught the attention of Atlas Obscura! Journalist Anne Ewbank recently interviewed Laura Heckenlively, brand manager at Blue Diamond Growers, and Ralph Failla, VP of experiential and production at Inspira, on the launch of the Nutty Cruiser, which has been hitting the road cross-country since its debut on National Almond Day in February.
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Inspira, an integrated marketing agency that builds long-term relationships between brands and consumers, is proud to announce a round-up of internal promotions, most notably for director-level and above positions. These advancements reflect Inspira’s commitment to building long-term relationships—both with clients and within its own team—while strengthening its ability to deliver innovative, relationship-driven marketing solutions.
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Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com
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Consumers today are navigating a digital-first world that often feels impersonal and isolating. They’re inundated with marketing messages but long for something deeper—connections that feel genuine, experiences that resonate, and brands that reflect their values.
Blue Diamond is hitting the road with the Nutty Cruiser, with plans to bring its family of almond snacks to fairs and festivals around the country. Media Post and CPG Insider recently connected with Inspira and the Blue Diamond brand team on their latest innovation and its maiden voyage across America.
Blue Diamond is the latest in a long line of brands to invest in one of experiential marketing’s oldest (and oddest) tactics: a sweet ride built to look like a brand’s signature product. As the reasoning goes, a novelty vehicle will invariably turn heads and, hopefully, some of those heads will remember the brand’s name the next time they’re at the store.
Health isn’t a checklist—it’s a way of life. Consumers are all in, filling their carts with functional foods, tracking every step with wearables, and seeking brands that align with their values. But with every influencer posing as a health expert and brands throwing around wellness claims, there’s still a lot of noise.
Integrated experiences are taking over, and brands are all in. With 80% of companies ramping up their experiential marketing spend—pouring between $500K and $1 million annually into activations—live events are more than a moment, they’re the foundation of lasting connections. Marketers are getting smart too: 92% are strengthening post-event follow-up to drive ROI, while 77% are focused on building year-round engagement. The numbers don’t lie—success isn’t just about how many show up; it’s about creating meaningful relationships that last.