--- title: Default HubSpot Blog | Inspira Marketing (3) description: (3) --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## Inspira Marketing Find me on: ## Recent Posts [![](https://blog.inspiramarketing.com/hubfs/Workvivo%20Events-6.png)](https://blog.inspiramarketing.com/blog/inspira-recognizes-talent-in-chief-marketers-top-women-in-marketing-awards) ## [Inspira Recognizes Talent in Chief Marketer's Top Women in Marketing Awards](https://blog.inspiramarketing.com/blog/inspira-recognizes-talent-in-chief-marketers-top-women-in-marketing-awards) Mar 31, 2026, 10:00:00 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) posted in [Awards](https://blog.inspiramarketing.com/blog/topic/awards) [0 Comments](https://blog.inspiramarketing.com/blog/inspira-recognizes-talent-in-chief-marketers-top-women-in-marketing-awards#comments-listing) Marketing moves fast, but these women move even faster, and to end Women’s History Month, we’re honoring the impact they make every day. This year, Inspira is recognizing four stars who were recognized by Chief Marketer'sTop Women in Marketing awards: Brooke Stein for The Disrupters, Regina Fiedel for The Opportunists, Melissa Rath for The Ones to Watch, and Ann D’Adamo for The Marketers of the Year. [Read More](https://blog.inspiramarketing.com/blog/inspira-recognizes-talent-in-chief-marketers-top-women-in-marketing-awards) [![](https://blog.inspiramarketing.com/hubfs/4-2.jpg)](https://blog.inspiramarketing.com/blog/inspiras-coffee-activation-built-relationships-and-generated-8.2-million-impressions-in-nyc) ## [Inspira's Coffee Activation Built Relationships and Generated 8.2 Million Impressions in NYC](https://blog.inspiramarketing.com/blog/inspiras-coffee-activation-built-relationships-and-generated-8.2-million-impressions-in-nyc) Mar 10, 2026, 10:00:00 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) posted in [CPG brand activations](https://blog.inspiramarketing.com/blog/topic/cpg-brand-activations) [0 Comments](https://blog.inspiramarketing.com/blog/inspiras-coffee-activation-built-relationships-and-generated-8.2-million-impressions-in-nyc#comments-listing) Since 1933, illycaffè has been a globally recognized leader in producing premium, sustainably sourced coffee, but in recent years, has faced various challenges with gaining traction and affinity amongst coffee lovers in the U.S. In today’s coffee landscape, brands are navigating rising costs, intense competition, and increasingly discerning consumers who expect more than just quality claims alone, and in the U.S. especially, shelves and street corners are over-saturated with coffee options while consumers have become progressively more critical of brand authenticity. Meaning, in order for illy to stand out from its competition, it would require more than just a great cup of coffee. [Read More](https://blog.inspiramarketing.com/blog/inspiras-coffee-activation-built-relationships-and-generated-8.2-million-impressions-in-nyc) [![](https://blog.inspiramarketing.com/hubfs/Workvivo%20Events-5.png)](https://blog.inspiramarketing.com/blog/inspira-celebrates-11-consecutive-years-on-hartford-business-journals-best-place-to-work-in-connecticut-list) ## [Inspira Celebrates 11 Consecutive Years on Hartford Business Journal’s Best Place to Work in Connecticut List](https://blog.inspiramarketing.com/blog/inspira-celebrates-11-consecutive-years-on-hartford-business-journals-best-place-to-work-in-connecticut-list) Mar 9, 2026, 10:00:00 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) posted in [Awards](https://blog.inspiramarketing.com/blog/topic/awards) [0 Comments](https://blog.inspiramarketing.com/blog/inspira-celebrates-11-consecutive-years-on-hartford-business-journals-best-place-to-work-in-connecticut-list#comments-listing) Turns out, when you put people first, good things happen (again and again). Like… for 11 years in a row. [Read More](https://blog.inspiramarketing.com/blog/inspira-celebrates-11-consecutive-years-on-hartford-business-journals-best-place-to-work-in-connecticut-list) [![](https://blog.inspiramarketing.com/hubfs/WELCOME%20TO%20OUR%20RELATIONSHIP%20ERA.-2.png)](https://blog.inspiramarketing.com/blog/inspira-introduces-new-brand-identity-and-website-designed-for-the-relationship-era) ## [Inspira Introduces New Brand Identity and Website Designed for the Relationship Era](https://blog.inspiramarketing.com/blog/inspira-introduces-new-brand-identity-and-website-designed-for-the-relationship-era) Feb 24, 2026, 10:00:01 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) posted in [Inspira News](https://blog.inspiramarketing.com/blog/topic/inspira-news) [0 Comments](https://blog.inspiramarketing.com/blog/inspira-introduces-new-brand-identity-and-website-designed-for-the-relationship-era#comments-listing) Media ContactMelissa Burns Director of Marketing & Communications 914-384-0945 mburns@inspiramarketing.com [Read More](https://blog.inspiramarketing.com/blog/inspira-introduces-new-brand-identity-and-website-designed-for-the-relationship-era) [![](https://blog.inspiramarketing.com/hubfs/HI-CHEW%20House%20of%20Mystery_1.jpg)](https://blog.inspiramarketing.com/blog/how-inspira-captivated-gen-z-with-an-experiential-holiday-activation) ## [How Inspira Captivated Gen Z With an Experiential Holiday Activation](https://blog.inspiramarketing.com/blog/how-inspira-captivated-gen-z-with-an-experiential-holiday-activation) Feb 18, 2026, 10:00:00 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) posted in [CPG brand activations](https://blog.inspiramarketing.com/blog/topic/cpg-brand-activations) [0 Comments](https://blog.inspiramarketing.com/blog/how-inspira-captivated-gen-z-with-an-experiential-holiday-activation#comments-listing) Celebrating 50 years in distribution, HI-CHEW, the famous fruity chewy candy from Japan, was on the cusp of a U.S. breakthrough. The brand had secured strong national retail distribution and cultivated a passionate online fanbase known for hunting down elusive flavors, but despite that loyalty, mainstream awareness remained limited in the U.S. HI-CHEW wasn’t yet a household name; it was still in discovery. [Read More](https://blog.inspiramarketing.com/blog/how-inspira-captivated-gen-z-with-an-experiential-holiday-activation) [![](https://blog.inspiramarketing.com/hubfs/1-Jul-27-2026-06-54-24-4684-PM.png)](https://blog.inspiramarketing.com/blog/inspira-turns-5.5k-samples-into-increased-sales-during-a-mental-health-awareness-month-activation) ## [Inspira Turns 5.5K+ Samples Into Increased Sales During a Mental Health Awareness Month Activation](https://blog.inspiramarketing.com/blog/inspira-turns-5.5k-samples-into-increased-sales-during-a-mental-health-awareness-month-activation) Feb 11, 2026, 10:00:00 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) posted in [CPG brand activations](https://blog.inspiramarketing.com/blog/topic/cpg-brand-activations) [0 Comments](https://blog.inspiramarketing.com/blog/inspira-turns-5.5k-samples-into-increased-sales-during-a-mental-health-awareness-month-activation#comments-listing) We all know that letting out a scream can sometimes feel ridiculous, but if done right, it can also make you feel *ridiculously better*. Yasso, Unilever’s popular frozen yogurt dessert brand, had recently introduced its largest advertising campaign in the company’s 12-year history, titled "Ridiculously Better," to promote their better-for-you desserts. Then, with tensions in the world seemingly at an all-time high, the Yasso team wanted to kick off an experience during Mental Health Awareness Month in May that would offer consumers the opportunity to participate in a ‘ridiculous experience,’ and also reinforce activities and dietary choices that would be beneficial for the mind, body, and soul. [Read More](https://blog.inspiramarketing.com/blog/inspira-turns-5.5k-samples-into-increased-sales-during-a-mental-health-awareness-month-activation) [![](https://blog.inspiramarketing.com/hubfs/3-1.jpg)](https://blog.inspiramarketing.com/blog/how-inspira-connected-culture-and-community-through-experiential-marketing-at-lollapalooza) ## [How Inspira Connected Culture and Community Through Experiential Marketing at Lollapalooza](https://blog.inspiramarketing.com/blog/how-inspira-connected-culture-and-community-through-experiential-marketing-at-lollapalooza) Feb 2, 2026, 10:00:00 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) posted in [CPG brand activations](https://blog.inspiramarketing.com/blog/topic/cpg-brand-activations) [0 Comments](https://blog.inspiramarketing.com/blog/how-inspira-connected-culture-and-community-through-experiential-marketing-at-lollapalooza#comments-listing) Café Bustelo has always stood for living life passionately, inviting everyone to sip in the vibrant, magnetic energy of Latin culture, but as the brand prepared to debut a new line of roasts and flavors (Light, Medium, Dark, and Dulce de Leche), the moment called for more than an average product launch. It was an opportunity to extend Café Bustelo’s passionate following beyond its core audience and cultivate genuine relationships with a broader, mainstream consumer base. [Read More](https://blog.inspiramarketing.com/blog/how-inspira-connected-culture-and-community-through-experiential-marketing-at-lollapalooza) [![](https://blog.inspiramarketing.com/hubfs/S5N02587.jpg)](https://blog.inspiramarketing.com/blog/ceo-jeff-snyder-published-in-modern-marketing-today) ## [Beyond the Buy: CEO Jeff Snyder Published in Modern Marketing Today](https://blog.inspiramarketing.com/blog/ceo-jeff-snyder-published-in-modern-marketing-today) Jan 27, 2026, 11:00:43 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) posted in [Inspira in the News](https://blog.inspiramarketing.com/blog/topic/inspira-in-the-news) [0 Comments](https://blog.inspiramarketing.com/blog/ceo-jeff-snyder-published-in-modern-marketing-today#comments-listing) Conventional marketing has always focused on the sale, but in today’s world, the wiser investment should be in the [relationship](https://modernmarketingtoday.com/the-one-stop-shop-marketing-solution-how-emerging-brands-can-leverage-integrated-strategies-for-maximum-impact/) that follows. Today’s consumers are armed with more choices and more skepticism than ever before, and while algorithms may know preferences, they don’t earn consumer trust. [Read More](https://blog.inspiramarketing.com/blog/ceo-jeff-snyder-published-in-modern-marketing-today) [![](https://blog.inspiramarketing.com/hubfs/6K5A1373-Enhanced-NR-1.jpg)](https://blog.inspiramarketing.com/blog/from-product-discovery-to-consumer-brand-love-inspira-launches-international-delight-at-coachella) ## [From Product Discovery to Consumer Brand Love: Inspira Launches International Delight at Coachella](https://blog.inspiramarketing.com/blog/from-product-discovery-to-consumer-brand-love-inspira-launches-international-delight-at-coachella) Jan 23, 2026, 10:00:00 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) posted in [CPG brand activations](https://blog.inspiramarketing.com/blog/topic/cpg-brand-activations) [0 Comments](https://blog.inspiramarketing.com/blog/from-product-discovery-to-consumer-brand-love-inspira-launches-international-delight-at-coachella#comments-listing) International Delight has long been known for bringing the flavor to coffee moments with their robust lineup of creamers. But playing off some of the biggest trends in coffee culture—cold brew and cold foam—their newest cold foam creamer innovation was unlike any other product on the market, thanks to its two-in-one foaming and creaming technology that makes it easy for anyone to make coffeehouse-quality coffee drinks at home. [Read More](https://blog.inspiramarketing.com/blog/from-product-discovery-to-consumer-brand-love-inspira-launches-international-delight-at-coachella) [![](https://blog.inspiramarketing.com/hubfs/White%20Papers/GenZ_WhitePaper_AllSocial-1.png)](https://blog.inspiramarketing.com/blog/inspira-reveals-new-research-into-what-gen-z-really-wants-from-brand-activations) ## [Inspira Reveals New Research into What Gen Z Really Wants From Brand Activations](https://blog.inspiramarketing.com/blog/inspira-reveals-new-research-into-what-gen-z-really-wants-from-brand-activations) Jan 21, 2026, 9:00:02 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) posted in [Inspira News](https://blog.inspiramarketing.com/blog/topic/inspira-news) [0 Comments](https://blog.inspiramarketing.com/blog/inspira-reveals-new-research-into-what-gen-z-really-wants-from-brand-activations#comments-listing) **Media Contact** Melissa Burns Director of Marketing & Communications 914-384-0945 mburns@inspiramarketing.com [Read More](https://blog.inspiramarketing.com/blog/inspira-reveals-new-research-into-what-gen-z-really-wants-from-brand-activations) [Prev](https://blog.inspiramarketing.com/blog/author/inspira-marketing/page/2) [All posts](https://blog.inspiramarketing.com/blog/all) [Next](https://blog.inspiramarketing.com/blog/author/inspira-marketing/page/4) ### Subscribe to Email Updates - 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