What keeps an event attendee coming back year after year? BizBash recently asked experts to share their secrets to year-round engagement, including Inspira's Chief Inspiration Officer Jeff Snyder, who commented on the importance of offering discounts and loyalty programs, building anticipation as early as possible, and asking for feedback to help stay in touch. 

Navigating the maze of social media algorithms can feel like trying to outsmart a savvy, invisible matchmaker. These digital formulas engage users with content that best suits their interests, and like a matchmaker, they strive to make meaningful connections. The algorithms then deliver personalized content by analyzing behavior, interactions, and interests to understand users' content preferences. 

Picture this… It’s a beautiful summer day, you’re driving a convertible along a scenic winding road with the wind in your hair and the sun on your face, you’re singing your favorite tunes at the top of your lungs with your best friend. Can you think of anything better?

When starting a construction project, various tools, each serving a unique purpose, are essential for success. Think of a hammer for driving nails, a brush for painting, and…well, you get the idea. Similarly, brands require an array of tools when developing an effective digital marketing strategy.

Last week, Inspira launched our client Yasso's "I Scream for Yasso" campaign, with our partner MullenLowe.Kicking off in NYC, consumers visited the experience to scream in a Yasso branded booth, in exchange for a frozen sweet treat for the start of summer.

Is TikTok the new Google? Increasingly, consumers are bypassing traditional search engines in favor of social platforms such as TikTok and Instagram when searching for products and services. Consumers, specifically Gen Z, are seeking more immersive ways of discovering content.

Inspira CEO Jeff Snyder contributed to an article in CEO World  Magazine about overlaying personalization with empathy in marketing. In the article, he shares Inspira's efforts in analyzing reputable behavioral learnings with data to drive scalable, creative solutions that can be personalized at the individual level, providing an example with a wine industry client.

Inspira Marketing has recently won three Hermes Creative Awards for 2024, one in Platinum and two in Gold! Check out the campaigns and social platforms below that took home a win:

Video ads aren’t just another marketing tool, they’re a complete game-changer. With its knack for grabbing attention and telling compelling stories, video has a magical ability to turn heads and win hearts (and wallets!). Inspira’s latest infographic breaks down some key reasons why when it comes to creating ads, smart marketers should be doubling down on their video investment.

The simple answer… let’s wait and see. For now, it’s business as usual on the app. Influencers are still influencing, advertisers are still advertising. There are still a lot of legal hurdles on both sides as ByteDance, TikTok’s parent company, will undoubtedly challenge the law citing free speech and First Amendment rights. But, as the clock starts ticking, marketers may need to consider how they will adjust their social and influencer strategies and how to redirect advertising to other platforms should there be an outright ban on the app.