Did you know that Gen Z constitutes nearly a quarter of the U.S. population? This group, born between 1997 and 2012, has garnered quite a reputation for itself. Between their social media usage, unique consumer behaviors, and socially conscious opinions, Gen Z’s contributions are plentiful and varied. In addition to this, Gen Zers are the most diverse generation thus far. It’s fitting that a generation that matured during the rise of the internet has constantly evolving interests that can change at lightning speed. Here’s what you need to know about Gen Z.
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Chief Marketer has released its Top Marketing Agencies of 2022, highlighting the best brand activations and engagement agencies across 11 categories and specialties. We’re proud to share that Inspira has been named to the list.
The social justice issues of 2020 led consumers to evaluate the products they buy carefully—and the companies they are supporting. A report from Futurity reveals that 55 percent of consumers are now paying more attention to the brand values than they were just a year ago. In addition, 35 percent indicate that their personal values experienced a shift.
Consumer behavior experienced a seismic shift during the pandemic. Consequently, 75 percent of consumers in the U.S. are engaging in new shopping behaviors due to store closings, changing priorities, and even economic pressure.
If you’ve ever watched a heartwarming commercial (think: Always’ #LikeAGirl or Proctor & Gamble’s Thank You Mom campaign that aired before the 2014 Olympics), you’ve experienced first-hand how moving emotional marketing can be.
‘Tis the season for holiday shoppers to flood stores and social media feeds to be full of gift suggestions. Buying presents for loved ones in 2021 looks different than in years past, and brands should prepare accordingly.
During the COVID-19 pandemic, consumers were starved for human connection. A recent report by Genesys revealed that two in five people feel less connected to others due to the pandemic. One of the best ways brands can demonstrate their commitment to customers in this unusual time is by developing genuine empathy for consumers.
Beth Ramil recently joined the Inspira team as Talent Acqusition Coordinator. Get to know the latest addition to the team in this edition of the Employee Spotlight!
Tyler Caruso recently joined the Inspira team as Account Coordinator for DBC. Get to know the latest addition to the team in this edition of the Employee Spotlight!
Melissa Rath recently joined the Inspira team as Senior Client Engagement Manager. Get to know the latest addition to the team in this edition of the Employee Spotlight!