You have a thorough understanding of Millenials and Gen Zers, but what do you know about Generation Alpha? This demographic cohort refers to people born between 2010 and 2025. Despite their young age, this culturally significant group is already making an impact.  Here, we take a look at how the rise of Gen Alpha will alter how brands create connections with consumers.

Tyler Mirabile recently joined the Inspira team as Business Development Associate. Get to know the latest addition to the team in this edition of the Employee Spotlight!

Community-driven marketing is increasingly valuable, and brands have the opportunity to utilize the power of brand communities to impact customer retention, improve engagement, create new leads, and even enhance credibility. 

Matt Cicero recently joined the Inspira team as Group Account Director. Get to know the latest addition to the team in this edition of the Employee Spotlight!

Andrea Falls recently joined the Inspira team as  Director of Client Engagement. Get to know the latest addition to the team in this edition of the Employee Spotlight!

According to a study by Event Marketer, nearly three-fourths of consumers state that participating in brand experiences makes them more likely to purchase from the activating brand.

If social media didn't blur the lines between reality and the digital world enough, the metaverse certainly will. The next iteration of the web will revolutionize the way consumers interact with each other—and with brands—and it's coming. 

Inspira’s strategic approach to brand experience was highlighted in a recent article in Event Marketer. In the interview, Thomas’ brand manager Michael Jensen discussed how Inspira’s consumer insights formed the foundation for the brand’s “Wake Up to What’s Possible” campaign to honor National Public Lands Day in the Pacific Northwest. 

Today’s consumers make a statement by putting their money where their beliefs are. They primarily do this by supporting transparent, responsible brands. Approximately 87% of consumers say they’d purchase from a company that endorses an issue they care about. Additionally, 53% of consumers are willing to pay more to support brands that take a stand on political, economic, and public health issues.  

A massive 67.9% of U.S. marketers will utilize influencer marketing in some capacity in 2021. That number will increase to 72.5% in 2022. Influencer marketing isn’t just buzzy; it’s effective. If your brand wants to use influencer marketing to its fullest potential, selecting the right influencer to promote your experiential marketing campaign is essential.