Thanks to the rise of the wellness movement, consumers across the globe have made their personal health a top priority. As a result, industries ranging from fitness and apparel to sleep and travel are adapting to meet consumers’ evolving needs.

For brand marketing efforts, focusing specifically on your most loyal of customers is simply no longer an option. According to research from Nielsen, only 9% of U.S. consumers say that they are brand loyal – and even that number rises above the global average (8%).

The proliferation of digital brands in the world of financial services has led many big banks and investment firms to rethink their strategies when it comes to acquiring and retaining customers. Here, we take a look at the consumer's perspective in order to understand how these institutions can position themselves to win over the next generation of consumers with a shifting set of priorities.

The concept of wellness has become a part of our vernacular in recent years, but the movement encompasses a whole lot more than just exercise, healthy eating, and buying better-for-you products. This holistic idea of health is characterized by care for the mind, body, and soul, and its impact is being felt in industries far beyond food and beverage.

A native of East Northport, New York, Matt Fallon recently joined the Inspira team as a Finance Coordinator. To get to know Matt better, read along in this edition of the Employee Spotlight!

Since Pong was first released back in the 1970s, the world of gaming has completely transformed. However, it's not just the improvement of consoles or the advent of the internet that have changed the game; it's the audience, too! In this infographic, we take a look at the growth of women in gaming, the value of mobile, and how much time and money are being spent on gaming video content.

Hailing from New Fairfield, Connecticut, Josh Langdon recently joined the Inspira team as a Finance Coordinator. To get to know Josh better, read along in this edition of the Employee Spotlight!

This week, citizens of the United States will be gathering with friends and family to celebrate the country's 243rd birthday. In typical fashion, the majority will be partaking in barbecues and watching fireworks, but an increasing amount will be eschewing the celebrations altogether. Here, we take a look at consumers' plans for the holiday and the state of patriotism in America.

With the recent success of companies such as Beyond Meat and Impossible Foods, plant-based proteins have entered our collective consciousness. However, the push for plant-based proteins extends far beyond burger alternatives. In fact, today's consumers can buy plant-based alternatives in chips, pasta, and even frozen meals. For both the betterment of personal health and for the betterment of the environment, American consumers are turning to plant-based proteins more often than ever. Let's take a look at plant-based protein preferences in America.

We often think of challenger brands as disruptors at heart, allowing them to be risk-takers while the rest of us go about our lives in the safety of traditional routines. However, just about any business can benefit from adopting a little bit of that challenger mindset.