In the fast-paced world that is the internet, keeping up with all the latest trends can be a challenge. Even those of us who fancy ourselves as trend-spotters, your author included, will recognize that there are plenty of blind spots to be uncovered on the world wide web.

We know that experiential marketing can be an extremely effective way for brands to make one-on-one connections with consumers, build brand awareness, and increase brand loyalty. However, you can take the buzz around your activation to the next level by getting the media involved.

According to analysis from UBS, the hard seltzer category is currently a $550 million business, and it could be worth up to $2.5 billion by 2021. Likewise, Nielsen tells us that the category has grown 200% over the past year, with 164.3% of that coming from the month of July alone. Added together, these numbers seem to confirm what we’ve already seen with our eyes this summer: hard seltzer is here to stay.

As humans, we’re subjected to countless marketing messages each and every day. Whether it’s while scrolling through social media, driving by a billboard, watching ads on television, or seeing a brand activation at an event, these messages are practically unavoidable.

Since the Supreme Court overturned the Professional and Amateur Sports Protection Act of 1992, a number of states have moved to legalize sports gambling for their constituents. And, with the American Gaming Association estimating the illegal sports betting market at $150 billion, there's a ton of money to be made. In this infographic, we check in on sports fan sentiments on gambling, the top reasons they choose to gamble, and the sports they're most likely to gamble on.

Born between 1964 and 1982, Generation X is an oft-forgotten group. Discerning brands, however, understand the opportunity at hand with this generation. Though smaller in size than its Millennial successors, Gen X is in a better position to be the biggest spenders in the next decade or so. In fact, a quarter of them reside in the top 25% income bracket, making it a big mistake to ignore them altogether. Here, we take a look at their behavior in the digital world to understand how to best reach them.

Kristine Odaiyar recently joined the Inspira team as a Regional Field Manager. To get to know the Ocala, Florida native better, read along in this edition of the Employee Spotlight!

When thinking about sponsorship opportunities on behalf of your brand, it’s important to choose wisely. After all, making the wrong choice can not only damage your reputation, but it can also result in the loss of valuable customers.

No matter what category your brand operates in, it’s likely that one thing rings true: consumers are more interested than ever in trying the “new thing.” Earlier this summer, we highlighted some of the new and exciting beverages that are popular with consumers this season. However, as trends are wont to do, many of these beverages will recede into the background as seasons change.

Face it — today's travelers are doing everything from trip research and ticket booking to navigation and payments all from their computers and smartphones. Accordingly, brands need to have a keen understanding of technology's role in travel or risk being left out of the equation altogether. Here, we take a look at how travel consumers use technology throughout the duration of their journeys.