A native of Lake Carmel, New York, Noelle McKenna recently joined the Inspira team as a Senior Manager on the Planning & Measurement team. To get to know Noelle better, read along in this edition of the Employee Spotlight!

As consumers have come to value experiences over things, travel has seen a significant rise in popularity. As a result, consumers have come to expect more from the hotels they do business with. Whether it's making sure that the technology in each room is commensurate with their standards or looking into the local experiences that the hotel makes available to guests, travelers want more. Here, we take a look at some of the pain points involved in today's hotel experience and how brands can adjust in order to win over the next generation of travel consumers.

We are proud to announce that Inspira Marketing Group has been named one of the best small companies in America by Forbes Small Giants! This prestigious honor was bestowed upon 25 companies that are privately owned, share a commitment to being the best at what they do, provide stellar service to customers, serve their communities, and offer fulfilling, rewarding work to employees.

A native of New York City, Sulush Kidkarndee recently joined the Inspira team as an Accountant. To get to know Sulush better, read along in this edition of the Employee Spotlight!

As experiential marketers, we’ve long understood the value of making one-to-one connections with consumers. By getting closest to the customer, we’re able to educate and engage in ways that some other forms of marketing simply cannot. However, while the value of experiential has always seemed rather intuitive, it has been challenging to quantify its impact to brands. In this infographic, we take a look at consumers’ growing desire for live experiences and why experiential should be part of your marketing mix.

Members of Gen Z have never known the world without the internet, mobile technology, or opinion-influencing peers. And, with the oldest members of the generation turning 22 in 2019, many aren’t even old enough for full-time employment. Still, it’s clear that their tastes are already leaving an indelible mark on the world we live in. Whether it’s food, e-commerce, social media, or video, it’s important to understand where teens are spending their time and which brands they love the most in order tailor our products and services to this emerging demographic.

With the majority of Millennials now in the workforce, and many of them in their prime spending years, we’re noticing many ways in which they are different from previous generations. Perhaps most notably, Millennials are taking longer than their predecessors to reach some of life’s major landmarks, such as marriage and buying a home. As a result, they’re taking that time and money and spending it elsewhere. One place where that money is being invested? Travel experiences.

With American travel consumers starting to value experiences over material possessions, it's been a boon to the travel industry. Many are saving money to go on trips with their loved ones -- or even alone -- and others are willing to pick up a new job just to fund their next adventure. However, research from Expedia shows that no two travelers are the same. Here, we look at American travel consumers across generations to understand how they plan and what they like to do while they're away.

From quick getaways to bucket-list travel experiences, consumers are spending more time and money on travel than ever before. The vast array of online booking sites offering premium travel deals at affordable prices have made it easy for consumers to choose destinations with the tap of a finger. But, it has also forced airlines and hotels to work harder to get - and keep - consumers’ attention.

Since the establishment of the internet nearly 30 years ago, our world has completely transformed. The rise of e-commerce has helped Amazon grow from a small online bookstore to the world’s biggest and most influential retailer, and social media giants like Facebook, Instagram, and Twitter have become engrained in our daily lives. Still, though, technological advancements don’t come without their challenges, and consumers across the globe are speaking up. In this infographic, we take a look at how consumers feel about the digital world and how brands can appeal to these sentiments.