We get it—as marketers, we’re all busy. But building better consumer relationships shouldn’t feel like another task on your to-do list. That’s why we took our proprietary Relationship Report, packed with juicy insights about what today’s consumers really want from brands, and turned it into a bite-sized, 20-minute podcast.
At Inspira, we think about brand relationships the same way we think about human ones—through the lens of emotional connection and strength over time. To measure that, we use a composite brand equity score that reflects how the target audience feels about a brand. We call it the Relationship Score.
Experiential marketing is an opportunity for brands to strengthen relationships with their audiences — rooted in trust, emotion, and value. In our latest White Paper, Inspira's Art Director Esteban Leyva discusses what Gen Z values and how brands can build relationships with this generation.
Experiential marketing is evolving into a sophisticated tool for building relationships that endure beyond the moment—relationships rooted in trust, emotion, and value. In our latest White Paper, Integrated Strategy Senior Director Regina Fiedel shares strategies for authentically connecting with audiences to build a community.
When it comes to brand discovery, first impressions matter. And it turns out, your friends (and your algorithm) might know you better than you think. At Inspira, we believe brand relationships start long before a purchase...they begin at “hello.”
At Inspira, we view every activation as an opportunity to spark something deeper. With our expertise in crafting connected brand experiences, we go beyond delivering campaigns—we create lasting relationships. By combining sharp strategy, bold creativity, and flawless execution, we help brands reach consumers in ways that matter. In our 2025 Shaping Experiental Trends White Paper, Client Engagement Director Effie Gavrielidis shares how to build B2B relationships through experiential marketing.
Part luxury status symbol and part performance wear, Lululemon has been the athleisure gold standard for years. But it’s star might be fading. According to fresh BERA.ai data, the brand is sitting in the dreaded “Boredom” stage with female consumers.
We are thrilled to announce that Inspira has been honored with eight Hermes Creative Awards this year. These awards underscore our team's dedication to crafting compelling narratives and experiences that resonate with our clients' target audiences, and we extend our gratitude for their trust and collaboration in pushing creative boundaries together.
Fake holidays. Manufactured moments. Forgettable stunts. Too many brands keep chasing trends, hoping something sticks—but consumers see through it and tune out. So, what’s the fix?
In his article in MediaPost, Inspira's Chief Creative Officer, Dave Wasserman, dives into three tips brands can utilize to move beyond short-lived gimmicks and build real connections with consumers.
Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com