We are thrilled to announce that Inspira has been honored with eight Hermes Creative Awards this year. These awards underscore our team's dedication to crafting compelling narratives and experiences that resonate with our clients' target audiences, and we extend our gratitude for their trust and collaboration in pushing creative boundaries together.
Fake holidays. Manufactured moments. Forgettable stunts. Too many brands keep chasing trends, hoping something sticks—but consumers see through it and tune out. So, what’s the fix?
In his article in MediaPost, Inspira's Chief Creative Officer, Dave Wasserman, dives into three tips brands can utilize to move beyond short-lived gimmicks and build real connections with consumers.
Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com
Brands today understand that the key to standing out lies in creating experiences that feel personal, purposeful, and impossible to forget. In 2025, experiential marketing is evolving into a sophisticated tool for building relationships that endure beyond the moment—relationships rooted in trust, emotion, and value. In our latest White Paper, Chief Creative Officer Dave Wasserman shares how creativity drives meaningful engagement and loyalty.
Is your brand talking at people or meaningfully connecting with them? Consumers are smart. They can spot an inauthentic message a mile away. Today more than ever before, brand messaging needs to be intentional and grounded in values that consumers believe in and your brand authentically acts upon. And, when you do, it pays off—research shows that 70% of consumers are willing to spend more on brands when they feel they are genuine.
Creating experiences is one thing—creating movements that make a lasting impact? That’s where Inspira leads the way. In our first white paper of 2025, we had some real talks with our team of trailblazing experts, including Inspira CEO, Jeff Snyder, discussing experiential as a platform for communicating shared values.
Tesla once had a cultural grip most brands only dream about. It didn’t just sell cars—it sold status, identity, a cleaner, cooler future. The brand was synonymous with innovation, vision, and undeniable consumer love.
Tired of getting scrolled past? You’re not alone. The brands that are really connecting with people aren’t playing it safe—they’re taking (calculated) risks to build strong relationships with their audience.
Event Marketer’s Ex Awards is the world’s largest recognition program for experiential marketing and celebrates the best campaigns of the year and this year, Inspira has officially been named as a GOLD finalist in the Best Sampling Event category for our work with International Delight on their 2024 Cold Foam House at Coachella experience!
Nothing captures attention like big food on wheels, and Inspira's latest promotional vehicle with Blue Diamond has caught the attention of Atlas Obscura! Journalist Anne Ewbank recently interviewed Laura Heckenlively, brand manager at Blue Diamond Growers, and Ralph Failla, VP of experiential and production at Inspira, on the launch of the Nutty Cruiser, which has been hitting the road cross-country since its debut on National Almond Day in February.