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Infographic: You Had Me At "Hello"

Jun 24, 2025 10:00:00 AM / by Inspira Marketing posted in Infographics

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When it comes to brand discovery, first impressions matter. And it turns out, your friends (and your algorithm) might know you better than you think. At Inspira, we believe brand relationships start long before a purchase...they begin at “hello.”

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Inspira's Client Engagement Director Effie Gavrielidis Shares How to Build B2B Relationships through Experiential Marketing

Jun 17, 2025 10:00:00 AM / by Inspira Marketing posted in Insights, Experiential

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At Inspira, we view every activation as an opportunity to spark something deeper. With our expertise in crafting connected brand experiences, we go beyond delivering campaigns—we create lasting relationships. By combining sharp strategy, bold creativity, and flawless execution, we help brands reach consumers in ways that matter. In our latest White Paper, Client Engagement Director Effie Gavrielidis shares how to build B2B relationships through experiential marketing.

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Is Lululemon Losing Its Luxury Glow? Challenger Brands Are Turning Up the Heat

Jun 10, 2025 10:00:01 AM / by Ann D'Adamo posted in Trend Reports, Brand Storytelling

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Part luxury status symbol and part performance wear, Lululemon has been the athleisure gold standard for years. But it’s star might be fading. According to fresh BERA.ai data, the brand is sitting in the dreaded “Boredom” stage with female consumers.

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Inspira Celebrates Eight Hermes Creative Awards for 2025

Jun 3, 2025 4:37:25 PM / by Inspira Marketing posted in Awards

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We are thrilled to announce that Inspira has been honored with eight Hermes Creative Awards this year. These awards underscore our team's dedication to crafting compelling narratives and experiences that resonate with our clients' target audiences, and we extend our gratitude for their trust and collaboration in pushing creative boundaries together.

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MediaPost Spotlights Inspira CCO, Dave Wasserman, for 3 Tips to Earning Real Relationships

Jun 3, 2025 12:20:48 PM / by Inspira Marketing posted in Inspira in the News

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Fake holidays. Manufactured moments. Forgettable stunts. Too many brands keep chasing trends, hoping something sticks—but consumers see through it and tune out. So, what’s the fix? 

In his article in MediaPost, Inspira's Chief Creative Officer, Dave Wasserman, dives into three tips brands can utilize to move beyond short-lived gimmicks and build real connections with consumers. 

Click here to learn more. 

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Inspira Unveils its Relationship Report: A Comprehensive Look into How Consumers Choose, Connect and Commit to Brands

May 27, 2025 9:29:57 AM / by Inspira Marketing posted in Inspira News

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Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com

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Inspira's Chief Creative Officer Dave Wasserman Shares The Art of Relationship Building Through Creativity

May 20, 2025 10:00:00 AM / by Inspira Marketing posted in Insights, Experiential

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Brands today understand that the key to standing out lies in creating experiences that feel personal, purposeful, and impossible to forget. In 2025, experiential marketing is evolving into a sophisticated tool for building relationships that endure beyond the moment—relationships rooted in trust, emotion, and value. In our latest White Paper, Chief Creative Officer Dave Wasserman shares how creativity drives meaningful engagement and loyalty.

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Inspira's Senior Director of Integrated Strategy, Regina Fiedel, Featured in The Business Journals

May 19, 2025 1:30:00 PM / by Inspira Marketing posted in Inspira in the News

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Is your brand talking at people or meaningfully connecting with them? Consumers are smart. They can spot an inauthentic message a mile away. Today more than ever before, brand messaging needs to be intentional and grounded in values that consumers believe in and your brand authentically acts upon. And, when you do, it pays off—research shows that 70% of consumers are willing to spend more on brands when they feel they are genuine.

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Experiential as a Platform for Communicating Shared Values: Inspira's CEO Jeff Snyder

May 6, 2025 11:00:00 AM / by Inspira Marketing posted in Insights, Experiential

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Creating experiences is one thing—creating movements that make a lasting impact? That’s where Inspira leads the way. In our first white paper of 2025, we had some real talks with our team of trailblazing experts, including Inspira CEO, Jeff Snyder, discussing experiential as a platform for communicating shared values.

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When a Brand Becomes Its Own Worst Enemy: Tesla’s Reputation Reckoning

Apr 29, 2025 10:00:00 AM / by Ann D'Adamo posted in Automotive

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Tesla once had a cultural grip most brands only dream about. It didn’t just sell cars—it sold status, identity, a cleaner, cooler future. The brand was synonymous with innovation, vision, and undeniable consumer love.

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