When it comes to brand discovery, first impressions matter. And it turns out, your friends (and your algorithm) might know you better than you think. At Inspira, we believe brand relationships start long before a purchase...they begin at “hello.”
At Inspira, we view every activation as an opportunity to spark something deeper. With our expertise in crafting connected brand experiences, we go beyond delivering campaigns—we create lasting relationships. By combining sharp strategy, bold creativity, and flawless execution, we help brands reach consumers in ways that matter. In our latest White Paper, Client Engagement Director Effie Gavrielidis shares how to build B2B relationships through experiential marketing.
Part luxury status symbol and part performance wear, Lululemon has been the athleisure gold standard for years. But it’s star might be fading. According to fresh BERA.ai data, the brand is sitting in the dreaded “Boredom” stage with female consumers.
We are thrilled to announce that Inspira has been honored with eight Hermes Creative Awards this year. These awards underscore our team's dedication to crafting compelling narratives and experiences that resonate with our clients' target audiences, and we extend our gratitude for their trust and collaboration in pushing creative boundaries together.
Fake holidays. Manufactured moments. Forgettable stunts. Too many brands keep chasing trends, hoping something sticks—but consumers see through it and tune out. So, what’s the fix?
In his article in MediaPost, Inspira's Chief Creative Officer, Dave Wasserman, dives into three tips brands can utilize to move beyond short-lived gimmicks and build real connections with consumers.
Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com
Brands today understand that the key to standing out lies in creating experiences that feel personal, purposeful, and impossible to forget. In 2025, experiential marketing is evolving into a sophisticated tool for building relationships that endure beyond the moment—relationships rooted in trust, emotion, and value. In our latest White Paper, Chief Creative Officer Dave Wasserman shares how creativity drives meaningful engagement and loyalty.
Is your brand talking at people or meaningfully connecting with them? Consumers are smart. They can spot an inauthentic message a mile away. Today more than ever before, brand messaging needs to be intentional and grounded in values that consumers believe in and your brand authentically acts upon. And, when you do, it pays off—research shows that 70% of consumers are willing to spend more on brands when they feel they are genuine.
Creating experiences is one thing—creating movements that make a lasting impact? That’s where Inspira leads the way. In our first white paper of 2025, we had some real talks with our team of trailblazing experts, including Inspira CEO, Jeff Snyder, discussing experiential as a platform for communicating shared values.
Tesla once had a cultural grip most brands only dream about. It didn’t just sell cars—it sold status, identity, a cleaner, cooler future. The brand was synonymous with innovation, vision, and undeniable consumer love.