The economy may be sluggish, but that hasn’t stopped consumers from showing their love and appreciation for the special women in their lives. 

Growing an Instagram following can be a tricky business: success feels like luck and some of your best posts go un-hearted. But if your literal business depends on getting more eyes on your ‘gram, it’s easy to get discouraged when your efforts go unnoticed.

In our newest infographic, we’re looking at what consumers want to add to their diet and what they want to avoid. We also examine how marketers can capture their attention–and most importantly, their appetite!

Few social media platforms last forever: or, at the very least, their time at the top of the pack has a ticking clock on it. Culture moves on, the youths pick a new home to frustrate their parents’ snooping attempts, and sometimes a social media company makes a few unpopular decisions that cause an exodus. 

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Brand ambassadors are the face of not only your current marketing campaign or activation, but of your brand, your company. And while many ambassadors may only be working for you for a single event, the impression they leave on potential consumers lasts forever.

Inspira CEO Jeff Snyder talks to TotalRetail, sharing how retailers can leverage brand experiences to connect with customers on a deeper level.

Did you know some food brands have seen a 300% increase in conversions from their livestreaming efforts?

Inspira CEO Jeff Snyder lands a piece in Wards Auto about how nostalgia–and the emotional connection it creates–is becoming a powerful strategy in the automotive industry.  

Okay, we’re not going to lie to you: January and February were the perfect months to start planning for a summer brand activation. But, as the saying goes, we can’t let “perfect” be the enemy of “good.” It’s still possible to create successful summer events if you start now.