Social media transformed marketing by shattering monoliths into a thousand pieces. TV, print, and radio were the big three once upon a time, and now a brand has to be conscious of marketing spend on dozens of different channels. 

Juneteenth is here, and while it is a time to celebrate it’s also a sobering reminder of the work still to be done.

Today we’re getting to know Farah Brigante, Group Creative Director at Inspira Marketing. 

A product launch is one of the most dangerous times for any brand. A new brand knows this well enough: a good launch is the only thing keeping the new brand viable. One slip and it’s over. But even established brands have felt the keen sting of a launch that went sideways. 

Last week in part 1 we talked about designing your website to grab subscribers and enticing them with valuable content. For part 2, we’re looking at getting subscribers and expanding your database of contacts through social media channels. 

Every marketer knows the value of a beefy subscriber list. Email marketing is still one of the most efficient forms of marketing: the average ROI is $36 back for every dollar put in.

The bigger your list, the further your email marketing spreads. Of course, we’re not just talking about email. Your database of leads is useful for many avenues of outreach.

Inspira has set a goal to raise at least $15,000 in donations to provide new shoes to an entire local Title 1 Connecticut elementary school. Click to read the full press release. 

There’s a story about wine, one rounded to anonymous legend, that goes like this: “A man, fallen on hard times, sold his art collection but kept his wine cellar. When asked why he did not sell his wine, he said, ‘A man can live without art, but not without culture.’”

Inspira CEO Jeff Snyder lands an article over at BAI, about how Gen Z is using #FinTok to learn about banking and finance.