Inspira CEO Jeff Snyder lands a piece in Wards Auto about how nostalgia–and the emotional connection it creates–is becoming a powerful strategy in the automotive industry.  

Okay, we’re not going to lie to you: January and February were the perfect months to start planning for a summer brand activation. But, as the saying goes, we can’t let “perfect” be the enemy of “good.” It’s still possible to create successful summer events if you start now.

April is Financial Literacy month, the perfect time to explore how financial literacy is more important to consumers in 2023 than ever before.

Be it co-branded products, sponsorships, joint advertising campaigns, or event collaboration, brand partnerships help brands combine their strengths and mitigate their weaknesses to reach a common audience.

A spectacular lightning storm may have lit up Austin on the seventh day of SXSW, but it didn’t slow the show’s momentum for a second. 

Inspira Marketing's latest activation for coffee company Illy grabs a spot on BizBash's "Cool Event Ideas" for March 2023.

2023’s Natural Products Expo West was a rollicking success for attendees and exhibitors, again providing a chance for vendors and marketers (and more) to share their newest big ideas.

Today we’re getting to know an important face and voice at Inspira Marketing: Kira Smelser.

Check out this week’s infographic depicting three trends to keep an eye out for where the beer market could be heading in 2023.

Women are a driving force in retail, influencing purchasing decisions in most industries. From fashion and beauty to wellness and beverage sales, women’s retail choices have a significant impact on the global market.