After years of pent-up demand, car shopping is back. According to Mintel, 40% of US consumers are looking to purchase a new vehicle in the next year.¹ Although S&P Global Mobility reports that brand loyalty is on a rebound since it’s 8-year low in 2022, a recent Cars.com survey found that 75% of its website users said they were undecided on a make or model, signaling an opportunity for brands to gain new consumers.² In our latest infographic, we explore which brands remain top-of-mind for consumers, the electric vehicle landscape, and key digital shopping habits.

Not all marketing strategies last the test of time. But that doesn’t mean you have to throw away years of experience for the shiniest new idea, either. Often it takes the smallest tweak to an existing strategy to make it modern, exciting, and most of all effective. 

Inspira is in the news again with an article in Advertising Week. Our Chief Digital Officer, Brett Sirianni, shares his predictions for the top social media trends that will transform social marketing in 2024.

Inspira CEO Jeff Snyder lands an article in Modern Marketing Today, sharing his take on brand experience in 2024.

Inspira Marketing's Senior Account Director Ralph Failla landed an article in Adweek, sharing the wildest and most surprising brand collaborations and why they work.

Ever wonder why your Instagram growth hits a wall? From one-person businesses cracking wise online to the largest brands in the world, the frustration of a static following and decreased engagement is a shared experience. 

In the latest free Total Retail report, Inspira’s CDO Brett Sirianni shares insights into the Amazon marketplace and offers exclusive tips for a thriving retail business.

It’s a New Year, and that doesn’t just mean overly optimistic gym memberships: it means rejuvenation. A chance to rethink who your brand is, what it’s trying to achieve, and how it's being perceived in the marketplace.

We’ve all heard “the algorithm” discussed in hush, reverent tones on social media. “Blame the algorithm,” “we musn’t displease the algorithm,” and “Dear Algorithm, please bring me X kind of content.” 

If you’ve never heard the term, or felt fuzzy about the details, a challenger brand is a new or small company trying to disrupt the status quo of an industry.