America is busy, hungry, and looking for a moment of peace and comfort. And the data shows that snacking is the perfect affordable little break in a hectic day.
We dove into four major recent studies about the state of snacking in the United States in 2022, and have brought you insights about the past, present, and likely future of packaged snack foods.
Learn what America is snacking on, when they’re snacking, and where they’re buying those snacks.
Instagram has made its mapping tool more efficient in a new update. With this new update, a business can be seen through the eyes of their consumers, so we’re going to cover how Instagram’s map tool benefits your company and how you can implement it.
Instagram users can now tag a business’ location on their stories and posts, which allows users to explore the updated map where they can browse recent stories, top posts, and relevant guides of these tagged locations.
Users will also be able to see a business’ hours of operation, address, pricing information, and profile links. In addition, Instagram makes it more accessible for establishments to be found in a Google search since it benefits from a 91/100 domain authority.
A domain authority is a scoring system that makes it possible to estimate the quality of a website through the number of links, SEO history, traffic to website, etc. The higher domain authority a site has, the more it will have a positive impact on your SEO.
There are plenty of reasons why you should take advantage of this feature, and here are a few of them:
Appearing on the map tool will bring in more foot traffic since it can now be seen by international visitors.
The updated map tool encourages user generated content which gives your establishment more authenticity, views, and recommendations.
Not only does your establishment benefit from increased foot traffic, but you will also benefit from more profile views. After all, 58% of users say that they are more likely to be interested in a brand after seeing it in a story.
Users are able to save your location to revisit at later times.
Users are also able to share your location to friends or groups through direct messages.
If you want to set up this feature for your business, you will need to switch to a business account if you have not done so already. You can do this by following the next few steps:
Go to your settings and click on “account.”
Scroll down to “Switch account type” and choose “switch to business account.
Once you have switched your account type, edit your profile to update your public company information such as your email, phone number, address, action buttons, and any links you want to provide.
Since people have started using social media platforms in lieu of search engines, make sure to use hashtags when updating your profile so people can find your post based on keywords.
Instagram’s map tool allows users to search establishments directly, as stated, through hashtags, and they can even filter by location categories to narrow down searches. Using hashtags such as #delivery can help users indicate that your establishment offers services such as Doordash, Grubhub, etc that others do not offer.
A new feature for the map tool is an action button. Action buttons are generated by third-party applications that allow users to book reservations, order food, reserve products, or provide details through custom lead forms to companies without leaving the app. Using action buttons can also help conversion rates since users are prompted to use them rather than clicking through various links to get to their end result, which is more accessible to a consumer’s eye.
There are a few ways you can navigate through the map tool.
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Did you know the colors you see while you’re experiencing something can greatly affect how well you remember what you saw? And the research shows this effect functions across the entire spectrum, from physiology to psychology, behavior and memory.