Did you know that Inspira creates compelling custom content for our clients? To kick off St. Patrick's Day, Inspira's Diageo Beer Company team developed this internal video to rally Diageo's Guinness crew and remind them how they - and the brand - persevered over the past two years.  

Did you know that the lifetime cost of fueling an electric vehicle is between $3,000 to $10,500 less than a regular gasoline-powered car? Based on this fact alone, it is understandable why more consumers want to bid trips to the gas station farewell. Electric vehicles are growing in popularity both in the US and abroad, and there’s reason to believe that the industry will continue to prosper in the next decade. Here are five things you should know about the alternative fuel auto consumer. 

The outdoor industry sped up when life slowed down in 2020 due to the Covid-19 pandemic. The sector, which gained momentum due to the initial pandemic shutdowns and social distancing mandates, has demonstrated its ability to sustain that growth in the last several years. 2022 won’t be any different. So, it’s time for a check-in with outdoor industry consumers. 

Long before the pandemic, consumers were shifting toward healthier and better-for-you food and beverage options. Beyond the health benefits, they began to prioritize ethical and environmental impact and increasingly wanted transparency about how the foods were sourced, produced, and packaged. Similarly, consumers are demanding more from brands themselves – more transparency, diversity, and innovation. And, they expect a seamless experience from the moment they discover your brand on social media to engagement in-store. What else do you need to know about this consumer? Here are ten facts about natural and organic products consumers to get you started.

The last few years haven’t been easy on the travel industry. Due to the ever-evolving travel restrictions due to the Covid-19 pandemic, many people have delayed or entirely canceled scheduled trips. However, nearly two years after the pandemic began, there is once again reason to be optimistic about the future of travel.

Not only is there a movement towards more customized products for consumers, the case for customized experiences is gaining momentum. The last decade witnessed a rise in individualism, and with this, came the desire for people to stand out. Now, today’s consumers are looking for ways to do so—and customization fits that gap. That’s why they’re seeking out products and goods that allow them to showcase their unique personality, style, and beyond. 

After two years of a pandemic slump, the auto industry is poised for a comeback. Here, we look at predications for 2022, potential challenges, how consumers are shopping for new automobiles, and how to enhance the buying experience. 

You’re perusing the grocery store, and there’s a sample station set up inviting you to try a new multigrain biscuit from your favorite snack company. Are you going to meander over to try a sample? And if you enjoy the sample, are you going to purchase the product? 

Jeff Provost recently  joined the Inspira team as Director of Marketing & Communications. Get to know the latest addition to the team in this edition of the Employee Spotlight!

Did you know that roughly 50% of Gen Z consumers purchased an item after seeing an influencer endorse it? Increasingly, influencers play a valuable role in helping brands garner consumer attention—and have a sizable impact on how likely potential customers are to click ‘add to cart.’