Esports are barreling toward mainstream adoption, if they’re not already there, with professional leagues bringing in millions of fans and over a billion dollars. 

Everyone knows the importance of product sampling, that’s hardly news. However, a glut of new reports and studies have revealed that Gen Z not only loves sampling, but it plays a large part in why they shop where they shop. Product sampling also has a huge effect on what they buy. 

Influencers are everywhere and only growing more mainstream. Duke University now has an influencer class at their school that teaches students how to grow their social media platforms, and Kris Jenner is teaching MasterClasses on personal branding.

Inspira Marketing CEO Jeff Snyder joins other industry luminaries in sharing their strategies for event marketing in sensitive or difficult times. 

Did you know the colors you see while you’re experiencing something can greatly affect how well you remember what you saw? And the research shows this effect functions across the entire spectrum, from physiology to psychology, behavior and memory. 

Inspira Marketing CEO Jeff Snyder shares his top strategies for keeping attendees engaged no matter the size of the event. He also stresses the importance of creating a community to help attendees feel invested. 

In the first part of this article, we went over how far out from a convention you’ll need to start planning your sponsorship or live event. We also shared how understanding your brand is the first step in that plan. 

Cause marketing can do a lot of good, while still getting your brand out in the world. But this form of marketing is tricky, and it has to be done carefully and with tact.

If you’ve been on social media this week, you’ve probably seen dozens of “Little Miss” or “Mr. Men” memes in your feed. Like last year’s sea shanties or last month’s Gentle Minions, this is yet another zeitgeist-y viral trend.

Landing a sponsorship, booth, or experiential event at a huge show isn’t necessarily about clout or the size of your brand. The deciding factor in grabbing a spot at that big expo is, in fact, preparation.