Online grocery sales exceeded the $34 billion mark in 2021. While the $34 billion accounts for only 9.5% of the total grocery market, that market share is expected to double by 2026.
After all, the web-based grocery market is growing at a rate nearly ten times that of the overall grocery industry. And, that disparity should only continue to grow as stores add same-day pickup for online orders and online merchants ramp up same-day delivery.
A handful of choices can transform a brand activation into a sustainable event, and we can show you how to do it.
According to consumers, "no comment" is no longer an option for brands. In the recent Forbes article "Playing it Safe on Social Issues? Here's Why Neutral is Not the Way to Go," Inspira Marketing CEO Jeff Snyder shares his thoughts on why riding the fence on important issues can do more harm than good.
The pop-up shop has long been a staple of experiential marketing, a way to combine a big brand with a fun, unique adventure the attendees can gush about to their friends. Even better, the temporary nature of pop-ups creates scarcity, and with it a desire to experience something before it's gone. The McRib Effect, to boil it way down.
In our last blog we went over how and why you need to be utilizing TikTok and Reels for your brand or business. In this blog we will be following that same trend, but focus on how to become a master of doing so.
America is busy, hungry, and looking for a moment of peace and comfort. And the data shows that snacking is the perfect affordable little break in a hectic day.
We dove into four major recent studies about the state of snacking in the United States in 2022, and have brought you insights about the past, present, and likely future of packaged snack foods.
Learn what America is snacking on, when they’re snacking, and where they’re buying those snacks.
Instagram has made its mapping tool more efficient in a new update. With this new update, a business can be seen through the eyes of their consumers, so we’re going to cover how Instagram’s map tool benefits your company and how you can implement it.
Instagram users can now tag a business’ location on their stories and posts, which allows users to explore the updated map where they can browse recent stories, top posts, and relevant guides of these tagged locations.
Users will also be able to see a business’ hours of operation, address, pricing information, and profile links. In addition, Instagram makes it more accessible for establishments to be found in a Google search since it benefits from a 91/100 domain authority.
A domain authority is a scoring system that makes it possible to estimate the quality of a website through the number of links, SEO history, traffic to website, etc. The higher domain authority a site has, the more it will have a positive impact on your SEO.
There are plenty of reasons why you should take advantage of this feature, and here are a few of them:
Appearing on the map tool will bring in more foot traffic since it can now be seen by international visitors.
The updated map tool encourages user generated content which gives your establishment more authenticity, views, and recommendations.
Not only does your establishment benefit from increased foot traffic, but you will also benefit from more profile views. After all, 58% of users say that they are more likely to be interested in a brand after seeing it in a story.
Users are able to save your location to revisit at later times.
Users are also able to share your location to friends or groups through direct messages.
If you want to set up this feature for your business, you will need to switch to a business account if you have not done so already. You can do this by following the next few steps:
Go to your settings and click on “account.”
Scroll down to “Switch account type” and choose “switch to business account.
Once you have switched your account type, edit your profile to update your public company information such as your email, phone number, address, action buttons, and any links you want to provide.
Since people have started using social media platforms in lieu of search engines, make sure to use hashtags when updating your profile so people can find your post based on keywords.
Instagram’s map tool allows users to search establishments directly, as stated, through hashtags, and they can even filter by location categories to narrow down searches. Using hashtags such as #delivery can help users indicate that your establishment offers services such as Doordash, Grubhub, etc that others do not offer.
A new feature for the map tool is an action button. Action buttons are generated by third-party applications that allow users to book reservations, order food, reserve products, or provide details through custom lead forms to companies without leaving the app. Using action buttons can also help conversion rates since users are prompted to use them rather than clicking through various links to get to their end result, which is more accessible to a consumer’s eye.
There are a few ways you can navigate through the map tool.
According to the National Alliance on Mental Illness, approximately one in five U.S. adults experience mental illness in a given year.
A recent 1Q survey polled 200 parents of kids between Pre-K and senior year of high school about their back-to-school shopping habits.
The car-buying experience has always been hit-or-miss for most people, but Gen Z in particular has some pet peeves that dealers need to be aware of if they want to make a sale.