If you’ve been on social media this week, you’ve probably seen dozens of “Little Miss” or “Mr. Men” memes in your feed. Like last year’s sea shanties or last month’s Gentle Minions, this is yet another zeitgeist-y viral trend.
Landing a sponsorship, booth, or experiential event at a huge show isn’t necessarily about clout or the size of your brand. The deciding factor in grabbing a spot at that big expo is, in fact, preparation.
The days of static feed posts ruling engagement are long gone. While we love a good photo, we've known for a while now that video was going to be the “top dog” in the coming years, and now we're here.
Agency partnerships are like marriages — you need shared values, clear goals, and strong communication to make them successful. Unless the cultures and personas are clear fits, your partnership might be in for a rocky start.
Choosing your drink of choice isn’t just a matter of thirst, need for a jolt, or a desire to wind down: it turns out the beverage you’re most likely to reach for might be influenced by your birthdate.
Marketers are natural creative problem solvers, but they’re also just as likely as any other person to occasionally rely on old systems or models out of comfort and ease.
Influencer marketing has grown from $1.7 billion to a staggering $13.8 billion in just six short years. Why?
Marketing budgets are rarely bottomless, making it all the more imperative to use every client dollar as if it was our own. In order to help maximize your marketing budget, we spoke to some of our team members to find out the ways they save clients money on a day-to-day basis.
Let’s dive in!
Last week we sat down and shared the first three tips for maximizing your brand’s mobile tour. We spoke to Inspira Marketing’s Ralph Failla, an expert in the field of mobile experiential marketing.