The social justice issues of 2020 led consumers to evaluate the products they buy carefully—and the companies they are supporting. A report from Futurity reveals that 55 percent of consumers are now paying more attention to the brand values than they were just a year ago. In addition, 35 percent indicate that their personal values experienced a shift.

Consumer behavior experienced a seismic shift during the pandemic. Consequently, 75 percent of consumers in the U.S. are engaging in new shopping behaviors due to store closings, changing priorities, and even economic pressure. 

Many of our clients come to Inspira Marketing with the thought that email marketing is a dying marketing form. In reality, this couldn’t be further from the truth. In 2020, there were over 4 billion email users worldwide - which means over half the world’s population is currently using email - and that number is continuing to rise. Even with so many people actively utilizing email,  more than 40% of marketers saw cuts to their email marketing budgets since the pandemic according to Hubspot.

If you’ve ever watched a heartwarming commercial (think: Always’ #LikeAGirl or Proctor & Gamble’s Thank You Mom campaign that aired before the 2014 Olympics), you’ve experienced first-hand how moving emotional marketing can be. 

‘Tis the season for holiday shoppers to flood stores and social media feeds to be full of gift suggestions. Buying presents for loved ones in 2021 looks different than in years past, and brands should prepare accordingly. 

During the COVID-19 pandemic, consumers were starved for human connection. A recent report by Genesys revealed that two in five people feel less connected to others due to the pandemic. One of the best ways brands can demonstrate their commitment to customers in this unusual time is by developing genuine empathy for consumers. 

Beth Ramil recently joined the Inspira team as Talent Acqusition Coordinator. Get to know the latest addition to the team in this edition of the Employee Spotlight!

Tyler Caruso recently joined the Inspira team as Account Coordinator for DBC. Get to know the latest addition to the team in this edition of the Employee Spotlight!

Melissa Rath recently joined the Inspira team as Senior Client Engagement Manager. Get to know the latest addition to the team in this edition of the Employee Spotlight!

You have a thorough understanding of Millenials and Gen Zers, but what do you know about Generation Alpha? This demographic cohort refers to people born between 2010 and 2025. Despite their young age, this culturally significant group is already making an impact.  Here, we take a look at how the rise of Gen Alpha will alter how brands create connections with consumers.