As far as brand activations are concerned, bigger is not necessarily better. Smaller, local events are gaining momentum—and harnessing the power of local events could prove beneficial to your brand. 

The Consumer Packaged Goods (CPG) industry’s digital transformation has arrived, and it’s determined to redefine the customer journey and experience. Properly harnessing the power of digital can help a brand successfully drive impact. 

Madison Vettorino recently joined the Inspira team as Content Marketing Manager. Get to know the latest addition to the team in this edition of the Employee Spotlight!

In the last year and a half, the COVID-19 pandemic has infiltrated nearly every facet of life. Events were no outlier. In the United States, when the initial outbreak occurred in March/April 2020, a significant portion of the country went into quarantine or began sheltering in place. This resulted in shuttered businesses, events postponed for the foreseeable future, and social distancing measures. 

Philip Fortunato recently joined the Inspira team as Content and Trade Facilitating Manager. Get to know the latest addition to the team in this edition of the Employee Spotlight!

What pops up when you refresh your Instagram feed? Scrolling through the app used to consist of looking at static images and reading the caption underneath.  There was no need to have your volume on. Now, marketers have to work harder to capture their consumers’ attention.

Content has shifted from static images to animated graphics and video, often accompanied by audio.  The shift towards audio/video on Instagram was even cemented by Head of Instagram Adam Mosseri. In June 2021, Mosseri announced that Instagram “is no longer a photo sharing app.”  While Instagram once appealed to just one sense--sight--it now appeals to two. 

Maureen Deacy recently joined the Inspira team as Talent Acquisition Manager. Get to know the latest addition to the team in this edition of the Employee Spotlight!

Experiential marketing is in a constant state of evolution, and few people have their finger on the pulse quite like Max Lenderman. With a myriad of experience building purpose-centric marketing campaigns that help companies create meaningful relationships with consumers,  Max  demonstrated the value of empathy in marketing campaigns, making brave decisions, and not merely keeping an  eye on the future of the industry, but helping to craft it. 

At this time last year, families with children across the United States were preparing for a school year unlike any other. With classes being conducted remotely, getting technology and work station setups in place was the top priority. This year, it appears that a return to in-person schooling is in order. As families ready themselves for a return to school that more resembles years past, what will their shopping lists look like?

Chloë Deveney recently joined the Inspira team as Client Engagement Coordinator. Get to know the latest addition to the team in this edition of the Employee Spotlight!