At Inspira Marketing Group, our work is rooted in a commitment to the greater cause of eradicating pediatric cancer. We work with the Alex's Lemonade Stand Foundation (ALSF) year-round and donate a portion of our profits in support of this cause. Additionally, our team is passionate about giving back to the communities we live in across the nation. That's why we're inviting you to join us in The Great Sockpile!

With the success that brands and marketers have seen through leveraging social media giants like Facebook, Instagram, and Twitter, there’s always great attention paid to new entrants to the social conversation. Last year, TikTok truly exploded in the United States, which has caused the platform to go mainstream and led to rich opportunity for brand marketers.

Caroline Ettl recently joined the Inspira team as Director of People & Culture. To learn more about the latest addition to the Inspira team, read along in this edition of the Employee Spotlight!

When the pandemic struck last year, brands and marketers with plans for in-person experiences had to pivot quickly. Though the inability to host live events presented many challenges, it also served as an innovation incubator that brought virtual events to the forefront. 

Much to the dismay of athletes and fitness enthusiasts, gym closures and confinement to the home has greatly disrupted their routines. However, just as consumers have adapted to the other challenges of the pandemic, so, too, have they found ways to exercise from the comforts of home. In turn, these changes in behavior have ushered in a new era of fitness. As we look forward through 2021, let's take a look at the ways the world of health and fitness continues to rapidly transform. 

With many consumers avoiding gyms for the time being — or unable to access them altogether — they’re resorting to the great outdoors and makeshift home gym setups to get their exercise in. Running, in particular, has been one of the most popular forms of exercise during the pandemic, with a Trend Insight survey indicating that 61% of fitness consumers have done so in recent months. In this infographic, we take a look at avid runners, their habits, and their needs from a consumer perspective amidst the pandemic.

Alcohol can be part of a balanced lifestyle and play a positive role in social gatherings and celebrations. Misuse of alcohol, on the other hand, can cause serious problems for people, their communities, and society.

Hailing from Waterbury, Connecticut, Emerald Magnano recently joined the Inspira team as Accounts Receivable Coordinator in our finance department. To learn more about Emerald, read along in this edition of the Employee Spotlight!

Throughout the course of the pandemic, governments, businesses, and everyday people have been forced to adapt to the changing reality on a seemingly constant basis. While every year brings change in the way we go about our lives, 2020 was a year in which trends accelerated at a rapid pace. Below, we take a look at some of the trends that have taken hold in the food and beverage industry and discuss how they will evolve moving forward in 2021.

Hailing from Tappahannock, Virginia, Abby Walter recently joined the Inspira team as Art Director in our creative department. To learn more about Abby, read along in this edition of the Employee Spotlight!