Inspira’s strategic approach to brand experience was highlighted in a recent article in Event Marketer. In the interview, Thomas’ brand manager Michael Jensen discussed how Inspira’s consumer insights formed the foundation for the brand’s “Wake Up to What’s Possible” campaign to honor National Public Lands Day in the Pacific Northwest. 

Today’s consumers make a statement by putting their money where their beliefs are. They primarily do this by supporting transparent, responsible brands. Approximately 87% of consumers say they’d purchase from a company that endorses an issue they care about. Additionally, 53% of consumers are willing to pay more to support brands that take a stand on political, economic, and public health issues.  

Halloween is America’s third favorite holiday, trailing only behind Christmas and Thanksgiving. 65% of Americans plan to celebrate Halloween in 2021.  Although COVID concerns impacted participation in 2020, consumers still spent about $8 billion on Halloween costumes, decor, candy, and more. This year, Halloween spending is predicted to reach an all-time high of over $10 billion.  Let’s dive into some facts about consumer spending for Halloween, when people begin to prepare, and consumer sentiment around this year’s holiday. 

A massive 67.9% of U.S. marketers will utilize influencer marketing in some capacity in 2021. That number will increase to 72.5% in 2022. Influencer marketing isn’t just buzzy; it’s effective. If your brand wants to use influencer marketing to its fullest potential, selecting the right influencer to promote your experiential marketing campaign is essential.

Each year, Event Marketer’s “It List” highlights the top 100 event marketing agencies across the globe. We’re proud to announce that Inspira has been named to the “It List” for the tenth time in 2021. 

Holiday shopping in 2020 looked different from years past, and in 2021, brands should prepare for new trends to emerge. Due to supply chain shortages and increased shipping times, many customers are beginning their holiday shopping earlier than usual. As a result, an estimated half of U.S. consumers plan to complete their 2021 holiday shopping before Cyber Monday (Nov. 29) arrives.

As far as brand activations are concerned, bigger is not necessarily better. Smaller, local events are gaining momentum—and harnessing the power of local events could prove beneficial to your brand. 

The Consumer Packaged Goods (CPG) industry’s digital transformation has arrived, and it’s determined to redefine the customer journey and experience. Properly harnessing the power of digital can help a brand successfully drive impact. 

Madison Vettorino recently joined the Inspira team as Content Marketing Manager. Get to know the latest addition to the team in this edition of the Employee Spotlight!

In the last year and a half, the COVID-19 pandemic has infiltrated nearly every facet of life. Events were no outlier. In the United States, when the initial outbreak occurred in March/April 2020, a significant portion of the country went into quarantine or began sheltering in place. This resulted in shuttered businesses, events postponed for the foreseeable future, and social distancing measures.