For millions of American consumers, the COVID-19 pandemic has brought financial concerns to the forefront. At the end of 2019, about 10% of consumers in the United States expected their personal finances to get worse in the following six months. By June — three months after COVID-19 was declared a global pandemic, that number grew to 21%. Even now, an additional 27% of consumers say their financial situation is tight or struggling.

Diageo North America recently announced its 10th annual Diageo Supplier Awards, which recognize the partners who drive value for the company by delivering outstanding quality, innovation, service, and performance. We are proud to announce that Inspira and its partner agency, Enthuse Marketing, have been honored with the Service Excellence Award.

Amid a year defined by social distancing and the pandemic that brought it, millions of Americans are preparing to celebrate Thanksgiving, a holiday defined by coming together with loved ones to show thanks. However, with cases on the rise across the nation, the CDC has recommended that people avoid traveling for the holiday — casting doubt on plans that were already in place. Below, we take a look at what consumers plan to do for a Thanksgiving unlike any other, where they’ll travel, and how they’ll be taking precautions along the way.

As e-commerce and brick-and-mortar retailers adapt to a new reality characterized by remote work and social distancing, they must build trust by creating a unique and authentic brand experience across all touchpoints. Fortunately, the techniques used by many leading brands can serve as a blueprint for effectively engaging people — no matter where they are.

Amy Florio recently joined the Inspira team as an Account Manager. To learn more about Amy, read along in this edition of the Employee Spotlight!

As the calendar flips to November, the holidays are quickly approaching. And, while this year has been anything but ordinary, the fact of the matter is that almost nine in ten consumers will still be celebrating in spite of the pandemic. As brands and retailers seek to win over those consumers as they shop for gifts, it’s important to understand how their behavior will differ from past years. Below, we take a look at seven things you need to know regarding shopper habits for this holiday season.

With the complications of the pandemic, it has been a tough year for the travel industry. In spite of the challenges, though, many Americans altered their plans to account for safety and enjoy some time away – and that trend is likely to continue in 2021. For those in the hotel industry, it becomes all the more imperative to understand where consumers’ heads are at in order to make operational adjustments and assuage any concerns they might have. In this infographic, we take a look at what hotel visitors have to say about their plans for travel in the coming year.

Though the COVID-19 pandemic has adversely impacted the hospitality industry in 2020, consumers are still itching to jet off for a vacation. In fact, according to a recent survey by Nielsen CGA, 77% of U.S. respondents say they will stay at or visit a hotel for a vacation in the coming year. While that is certainly welcome news for hotels, it remains true that the pandemic will have a lasting impact on the ways in which guests choose their destinations and spend time during their stays.

Consumers across all demographics are showing support for environmentalism, and businesses across the spectrum are taking notice. However, you can't just say that you're environmentally responsible. You have to adopt policies and practices in every aspect of your business. In an article on the Trade Show News Network, Inspira's Jeff Snyder shares his thoughts on how you can promote and practice sustainability within a digital environment.