The world has endured great change as a result of the COVID-19 pandemic. Habits that had already begun to form have accelerated, and the way we go about our lives will never be quite the same. In this article, we take a look at three trends that have risen to the forefront in the past year and how they'll continue to impact our lives going forward.
3 Consumer Trends to Follow in 2021
Apr 14, 2021 6:56:37 PM / by Rob Patterson posted in Insights
Inspira's 'Great Sockpile' Proves a Great Success
Apr 13, 2021 3:14:50 PM / by Rob Patterson posted in Inspira News
Throughout the month of March, the team at Inspira Marketing Group invited friends, family, and colleagues to team up in support of ‘The Great Sockpile,’ an initiative that sought to collect socks and donations for homeless shelters in our communities across the nation.
Infographic: Travel Planning in 2021
Apr 7, 2021 11:03:20 AM / by Rob Patterson posted in Infographics, Travel & Hospitality
With April upon us, consumers across the country are getting the itch to travel again. Whether it be an extended road trip or a long weekend, vaccinations and warmer temperatures are providing the optimism to push people to plan vacations. What types of trips are consumers interested in taking, and what do they desire from travel brands? Learn more in this infographic!
Employee Spotlight: Kira Smelser
Apr 1, 2021 12:50:32 PM / by Rob Patterson posted in Employee Spotlights
Kira Smelser recently joined the Inspira team as PR, Social, & Content Strategist. Get to know the latest addition to the team in this edition of the Employee Spotlight!
3 Things to Know About Consumer Automotive Preferences in 2021
Mar 31, 2021 12:37:50 PM / by Rob Patterson posted in Insights, Automotive
Over the past year, the pandemic has thrown a wrench into even the best-laid of plans. For those looking to purchase or lease a new vehicle, it's no different. According to the 2021 Deloitte Global Automotive Consumer Study, 34% of Americans have been forced to either accelerate or slow their auto purchasing plans due to the pandemic.
Gauging Consumer Comfort on the Return to Normal
Mar 24, 2021 5:52:51 PM / by Rob Patterson posted in Insights
As vaccine roll-out efforts continue to gain momentum, there are signs of hope for a return to normalcy in 2021. Consumers across the country are looking forward to resuming their typical day-to-day activities, but comfort levels can vary drastically from one person to the next. Below, we take a look at nine things to know about where consumers stand on the return to normal this year.
Join Inspira at the 'Laugh Your Socks Off' Virtual Comedy Show
Mar 24, 2021 12:25:25 PM / by Rob Patterson posted in Inspira News
Throughout the month of March, the Inspira team has invited friends, family, and colleagues to join us in "The Great Sockpile," an initiative aimed at collecting much-needed sock donations for homeless shelters in our communities across the nation.
Employee Spotlight: Greer Hardy
Mar 22, 2021 8:00:00 AM / by Rob Patterson posted in Employee Spotlights
Greer Hardy recently joined the Inspira team as PR, Social, & Content Strategist in our Marketing & Communications department. Get to know the latest addition to the team in this edition of the Employee Spotlight!
7 Things to Know About Consumer Finances in 2021
Mar 16, 2021 3:25:55 PM / by Rob Patterson
While public health has been the issue at the forefront of the COVID-19 pandemic, it has had ramifications across all aspects of life. Job losses and economic strife have led to a large decline in consumer activity, with many people choosing to prioritize long-term financial health over non-essential expenses. Vaccinations offer hope for a semblance of normalcy going forward, but some new habits may hold for the long term. To find out seven things you need to know about consumers and their personal finances in 2021, read along below.
Inspira's Jeff Snyder on the Pop-Up Biz Podcast
Mar 15, 2021 2:37:30 PM / by Rob Patterson posted in Experiential, Inspira News
On the Pop-Up Biz Podcast, host Susan Sandler meets with brand founders and entrepreneurs to discuss the latest in experiential retail, marketing, and pop-ups. From new business models and creative strategies to technological innovations, there's something for every listener to learn.