Before the pandemic, the beauty industry had already undergone vast change in recent years. Trends like direct-to-consumer disruption, the push towards inclusivity, and personalization — just to name a few — have all made a great impact on how brands engage with their consumers. And, after a year where online sales increased by 18.6% in 2019, brands were in a good position to adapt to store shutdowns and capitalize on digital. Below, we take a look at how the beauty landscape has shifted in 2020 and offer thoughts on the future.
Unlike traditional conversations with insurance agents that occurred either in person or on the phone, today’s insurance buyers have a lot of options available to them throughout the purchase process. While insurance companies rely on their long-time customers for retention, it is the younger generations that represent the largest group of potential buyers. In this infographic, we take a look at the path to purchase for modern insurance buyers in order to understand how to connect with them.
Virtual events have become an important tool for businesses and brands looking to connect with consumers during the COVID-19 pandemic, and it's clear that they're here to stay. However, virtual events are a new frontier for many, and creating one isn't as simple as translating your IRL idea to the internet. That's why we've created the Virtual Event Planning Checklist to help you as you begin your planning process.
Like everything else in 2020, the holidays are going to look a lot different than usual due to the nature of the COVID-19 pandemic. Whether it's changing the travel itinerary, shifting amounts of expenditures, or choosing different channels, consumers are adjusting their plans accordingly. To find out what consumers have to say with regard to their pivoting plans, read along below.
As the COVID-19 pandemic continues on, the effects on people across the globe linger. Not only has it caused a major health crisis, but it has had major economic ramifications and changed the way we go about our daily lives. Below, we take a look at consumer sentiment and behavior from the past six months to understand the shifting shopper landscape.
With September already upon us, the holidays are quickly approaching. As with everything else in 2020, they’re going to look different than normal. While some consumers will continue celebrating as usual, the reality is that many are in a tough economic situation given the circumstances of the pandemic. In fact, according to a study from Brandwatch, 44% of consumers say they plan to spend less on gifts and celebrations compared to 2019.
For nearly 30 years, the Chief Marketer Pro Awards have recognized the world's best in brand activation and promotion marketing. Last week, this year's winners were announced and Inspira was honored with three separate awards!
Each year, Event Marketer's It List highlights the top 100 event marketing agencies across the globe. We're proud to announce that Inspira has been named to the It List for the ninth time in 2020!
According to analysis from Tourism Economics, the U.S. travel economy has suffered over $341 billion in cumulative losses since early March. However, the negative outlook that pervaded in previous months has given way to slight optimism. Travel spending in the week ending 8/15 tallied a total of $12.9 billion, representing a 5% increase from the previous week and the fifth-consecutive week of expansion. Though these numbers are still well shy of last year's levels, it provides some hope for the many Americans looking to get out of town for their next vacation. Below, we take a look at their feelings on flying, the popularity of destinations, and top concerns that persist.
In the latest edition of the Path to Purchase Institute Member Spotlight, Inspira's Maureen Jones took part in a Q&A on subjects ranging from what it means to be an experience agency to the COVID-19 impact and the future of marketing. To find out what she had to say on each subject, read along on Path to Purchase IQ!