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Inspira and The New Republic's Banned Books Tour Launches October

Sep 25, 2023 1:12:43 PM / by Inspira Marketing posted in Experiential, Inspira in the News

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Produced by Inspira Marketing in partnership with The New Republicthe "Banned Books Tour 2023" is set to tour cities across the country from October 1st to October 7th. The tour will promote free speech and expression in the cities that need it most. 

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Report from the Floor: Firsthand Takeaways from Inbound 2023

Sep 19, 2023 11:25:00 AM / by Bobby Johnson posted in Insider

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Our team member and Director of Marketing and Communications, Melissa Burns, attended Hubspot’s INBOUND 23 Marketing and Sales Conference for the very first time. And, according to our conversation, it definitely won’t be her last. 

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Navigating Influencer Marketing and FTC Guidelines (Part 2)

Sep 13, 2023 10:32:08 PM / by Bobby Johnson posted in Social Media

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On June 29th, 2023, FTC announced major changes to its online and influencer marketing regulations. Even worse for potential regulation flaunters, the FTC pushed the maximum penalty for each violation from $46,517 to $50,120. We’ve seen even the biggest celebrities get dinged for violations, too, though the FTC has shown it will go after small influencers just as readily. 

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Navigating Influencer Marketing and FTC Guidelines (Part 1)

Sep 6, 2023 7:57:03 PM / by Bobby Johnson posted in Social Media

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Influencer marketing is some of the most effective marketing out there, which is why it's a $13.8 billion dollar industry. 

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Streaming By the Numbers: Subscribers Want Value and Don't Mind Ads

Aug 29, 2023 1:28:59 PM / by Bobby Johnson

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Despite reports of volatility in the news, streaming video is having a great summer and a solid year all around. 

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Tips for Building a Strong Brand Presence on Amazon

Aug 25, 2023 2:41:07 PM / by Inspira Marketing posted in Inspira in the News

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Inspira's Chief Digital Officer Brett Sirianni is in TotalRetail this week, sharing how to boost your brand's profile on Amazon. 

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Sipping Season: The Summer of Hard Seltzers in 2023

Aug 23, 2023 10:43:39 PM / by Bobby Johnson posted in Social Media

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If you’ve been at a party this summer, we’re willing to bet you’ve seen one or all of the following: sunshine, sweat, and seltzers.

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Infographic: Back-to-School Spending in 2023

Aug 16, 2023 8:37:01 PM / by Bobby Johnson

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Back-to-school shopping and back-to-school sales are in full swing, stressing out parents and stretching out budgets. But how are parents shopping, and where is the money going?

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What Marketers Need to Know About Gen Alpha and Zillennials

Aug 14, 2023 7:07:25 PM / by Bobby Johnson

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In one of our most popular articles, we looked at Millennials and Gen Z from a marketer perspective: what they like, how they spend their money, and where we can reach them with our messaging. 

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Social Media Evolution: The Past, Present, and Future of Social Marketing

Aug 8, 2023 4:02:51 PM / by Bobby Johnson

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60% of the entire world uses social media, and they use it for over two hours a day on average. This is an amazing statistic, considering that even just the term “social media” is less than 20 years old. 

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