Mobile marketing tours are great ways to extend a brand activation over a wide area, or to explore new markets.

To quote Sherlock Holmes: “Data! Data! Data! I can't make bricks without clay.”

Data is the difference between an idea and a reality. Data is what cuts through assumptions, what separates a plan that worked from a plan that didn’t. 

Inspira’s Senior Client Engagement Manager Jeff Lund spoke with BizBash about the event marketing trends of 2023, discussing the importance of cause-based marketing. He shared an example of implementation with our Thomas’ Baked Goods Leave No Trace campaign.

Inspira CEO Jeff Snyder drops a fascinating piece in The Marketing Insider about the importance of crafting stories to create unforgettable marketing experiences. 

It turns out that the secret to convincing budget-minded consumers to belly up to the bar again might be the simple, classic, ever-popular cocktail. 

How brand experiences can reach and influence family purchases

Parents like to think they’re the ones in charge of every aspect of the home, and while that is certainly true in a legal sense, the numbers are telling a different story. It turns out kids have more to do with household purchasing decisions than you might think. 

Event marketers aren't telling ghost stories around the fire this Halloween, but they are sharing their professional event horror yarns in BizBash this week.

October is “Emotional Intelligence Awareness Month,” which makes this the perfect time to talk about EQ and empathy in marketing.

While aligning with a cause or issue can be a great way to connect with consumers, marketers must choose their cause or issue carefully to ensure that it is authentic to the brand – or risk coming across as insincere, or worse, trying to profit from a cause.

We had a blast at 2022’s Expo East in Philly, taking in the sights and talking to the people behind the largest and hottest CPG and retail companies in the business. 

Unfortunately, not everyone in the industry can make it to the convention every year, so we’re going to share our experience and our insights for those who missed this year’s show.