The pop-up shop has long been a staple of experiential marketing, a way to combine a big brand with a fun, unique adventure the attendees can gush about to their friends. Even better, the temporary nature of pop-ups creates scarcity, and with it a desire to experience something before it's gone. The McRib Effect, to boil it way down. 

Inspira Marketing CEO Jeff Snyder shares his top strategies for keeping attendees engaged no matter the size of the event. He also stresses the importance of creating a community to help attendees feel invested. 

In the first part of this article, we went over how far out from a convention you’ll need to start planning your sponsorship or live event. We also shared how understanding your brand is the first step in that plan. 

Marketing budgets are rarely bottomless, making it all the more imperative to use every client dollar as if it was our own.  In order to help maximize your marketing budget, we spoke to some of our team members to find out the ways they save clients money on a day-to-day basis. 

Let’s dive in! 

Last week we sat down and shared the first three tips for maximizing your brand’s mobile tour. We spoke to Inspira Marketing’s Ralph Failla, an expert in the field of mobile experiential marketing. 

Mobile tours take your brand on the road and allow you to spread your message and product to new regions. They create a tactile experience for consumers, letting them taste or try your products or services in a fun, creative, and memorable environment. 

Ever wish you could float above an Italian vineyard in a hot air balloon while sipping a glass of wine? Now you can! Read about Inspira’s VR experience, “Flight of Fini” in Event Marketer.

From Cannes to Coachella in-person events are back in full swing. As conferences, trade shows, and consumer events return, does that mean that virtual events are in our rear-view mirror? Not quite.

After two years of lockdown, summer and fall 2022 are shaping up to be prime time for brands to get back to live events. In fact, a recent survey found that 81% of brands are launching experiential marketing campaigns this year. Why? It’s simple, when people have positive and authentic one-to-one experiences with brands, they become lifelong brand advocates. Here’s what the research says about the power of brand experience.

We’re happy to be listed in the March 2022 issue of Event Marketer’s guide to Great Places to Work in Experiential—a multi-page feature profiling the best agencies, suppliers and event organizations to work for in a post-pandemic economy. See our company profile and a recent case study campaign overview:

https://www.eventmarketer.com/article/great-places-to-work-in-experiential-2022