Digital marketing experts estimate that consumers see thousands of ads per day. This constant flood of ads has forced consumers to be much more selective in the content they choose to engage with.
While it may be easier than ever to target your audience through digital ads, marketers have to ask themselves whether or not their intended consumer is seeing the ad or, worse, finding it annoying rather than informative.
A handful of choices can transform a brand activation into a sustainable event, and we can show you how to do it.
The pop-up shop has long been a staple of experiential marketing, a way to combine a big brand with a fun, unique adventure the attendees can gush about to their friends. Even better, the temporary nature of pop-ups creates scarcity, and with it a desire to experience something before it's gone. The McRib Effect, to boil it way down.
Inspira Marketing CEO Jeff Snyder shares his top strategies for keeping attendees engaged no matter the size of the event. He also stresses the importance of creating a community to help attendees feel invested.
In the first part of this article, we went over how far out from a convention you’ll need to start planning your sponsorship or live event. We also shared how understanding your brand is the first step in that plan.
Marketing budgets are rarely bottomless, making it all the more imperative to use every client dollar as if it was our own. In order to help maximize your marketing budget, we spoke to some of our team members to find out the ways they save clients money on a day-to-day basis.
Let’s dive in!
Last week we sat down and shared the first three tips for maximizing your brand’s mobile tour. We spoke to Inspira Marketing’s Ralph Failla, an expert in the field of mobile experiential marketing.
Mobile tours take your brand on the road and allow you to spread your message and product to new regions. They create a tactile experience for consumers, letting them taste or try your products or services in a fun, creative, and memorable environment.
Ever wish you could float above an Italian vineyard in a hot air balloon while sipping a glass of wine? Now you can! Read about Inspira’s VR experience, “Flight of Fini” in Event Marketer.
