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Festival Fusion: The Power of Brand Experiences at Festivals

Feb 20, 2024 1:08:30 PM / by Inspira Marketing posted in Experiential, Infographics

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After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. According to 2023 Forrester research, more than three-quarters of marketing executives are returning to experiential marketing to educate, engage, and build trust with consumers.

Music festivals, such as Coachella and Lollapalooza, and food experiences, like the New York City Wine & Food Festival, are a natural fit for brands and prime opportunities to build brand love.

Here, we look at how consumers feel about events and the impact that participation has on brands.

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3 Brand Awareness Challenges of Emerging Brands (And How to Tackle Them)

Oct 10, 2023 8:55:06 PM / by Bobby Johnson posted in Experiential, Brand Storytelling

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Emerging brands are thrust into a competitive marketplace full of established brands often with nothing but a scrappy attitude, a dream, and a tight budget. But all three, when combined with a tailored marketing strategy, are sometimes all you need to create brand awareness with consumers.

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Inspira and The New Republic's Banned Books Tour Launches October

Sep 25, 2023 1:12:43 PM / by Inspira Marketing posted in Experiential, Inspira in the News

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Produced by Inspira Marketing in partnership with The New Republicthe "Banned Books Tour 2023" is set to tour cities across the country from October 1st to October 7th. The tour will promote free speech and expression in the cities that need it most. 

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Raise a Glass to National Wine Day: Trends, Marketing, and Fun Facts

May 24, 2023 11:49:50 PM / by Bobby Johnson posted in Experiential, Beverage

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There’s a story about wine, one rounded to anonymous legend, that goes like this: “A man, fallen on hard times, sold his art collection but kept his wine cellar. When asked why he did not sell his wine, he said, ‘A man can live without art, but not without culture.’”

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How to Plan a Successful Mobile Tour on a Tight Budget

May 10, 2023 8:14:08 PM / by Bobby Johnson posted in Experiential

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Inflation is hitting all of us hard, which means marketing departments have to do more with less. This is exactly why mobile tours are a great method of experiential marketing, one that reuses assets, hits a wide audience, and forms a personal connection with consumers all across your route.

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Building Your Brand Ambassador Dream Team: Tips and Best Practices

Apr 26, 2023 5:01:50 PM / by Bobby Johnson posted in Experiential, Brand Storytelling

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Brand ambassadors are the face of not only your current marketing campaign or activation, but of your brand, your company. And while many ambassadors may only be working for you for a single event, the impression they leave on potential consumers lasts forever.

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3 Strategies to Build Better Brand Experiences Into Your Marketing Initiatives

Apr 21, 2023 1:48:43 PM / by Jeff Snyder posted in Experiential

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Inspira CEO Jeff Snyder talks to TotalRetail, sharing how retailers can leverage brand experiences to connect with customers on a deeper level.

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Planning Your Summer Brand Activations–Are You Behind Schedule?

Apr 12, 2023 8:51:07 PM / by Bobby Johnson posted in Experiential

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Okay, we’re not going to lie to you: January and February were the perfect months to start planning for a summer brand activation. But, as the saying goes, we can’t let “perfect” be the enemy of “good.” It’s still possible to create successful summer events if you start now.

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Marketing Innovations and Storytelling Inspiration at SXSW 2023

Mar 29, 2023 9:14:17 PM / by Bobby Johnson posted in Experiential, Brand Storytelling

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A spectacular lightning storm may have lit up Austin on the seventh day of SXSW, but it didn’t slow the show’s momentum for a second. 

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Infographic: Employee Appreciation Day is Not Optional

Mar 1, 2023 3:55:41 PM / by Bobby Johnson posted in Experiential, Infographics

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March 3rd is Employee Appreciation Day, when companies recognize and appreciate the efforts of their team members. It’s an important day, and if you employ or lead any kind of team, this day should have your attention. 

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