Inflation is hitting all of us hard, which means marketing departments have to do more with less. This is exactly why mobile tours are a great method of experiential marketing, one that reuses assets, hits a wide audience, and forms a personal connection with consumers all across your route.

Brand ambassadors are the face of not only your current marketing campaign or activation, but of your brand, your company. And while many ambassadors may only be working for you for a single event, the impression they leave on potential consumers lasts forever.

Inspira CEO Jeff Snyder talks to TotalRetail, sharing how retailers can leverage brand experiences to connect with customers on a deeper level.

Okay, we’re not going to lie to you: January and February were the perfect months to start planning for a summer brand activation. But, as the saying goes, we can’t let “perfect” be the enemy of “good.” It’s still possible to create successful summer events if you start now.

A spectacular lightning storm may have lit up Austin on the seventh day of SXSW, but it didn’t slow the show’s momentum for a second. 

March 3rd is Employee Appreciation Day, when companies recognize and appreciate the efforts of their team members. It’s an important day, and if you employ or lead any kind of team, this day should have your attention. 

Jeff Snyder, Inspira’s CEO, has a piece over at Modern Marketing Today describing how to combine NFTs and event marketing to greatly enhance both. 

Mobile marketing tours are great ways to extend a brand activation over a wide area, or to explore new markets.

To quote Sherlock Holmes: “Data! Data! Data! I can't make bricks without clay.”

Data is the difference between an idea and a reality. Data is what cuts through assumptions, what separates a plan that worked from a plan that didn’t. 

Inspira’s Senior Client Engagement Manager Jeff Lund spoke with BizBash about the event marketing trends of 2023, discussing the importance of cause-based marketing. He shared an example of implementation with our Thomas’ Baked Goods Leave No Trace campaign.