Last week we sat down and shared the first three tips for maximizing your brand’s mobile tour. We spoke to Inspira Marketing’s Ralph Failla, an expert in the field of mobile experiential marketing. 

Mobile tours take your brand on the road and allow you to spread your message and product to new regions. They create a tactile experience for consumers, letting them taste or try your products or services in a fun, creative, and memorable environment. 

Ever wish you could float above an Italian vineyard in a hot air balloon while sipping a glass of wine? Now you can! Read about Inspira’s VR experience, “Flight of Fini” in Event Marketer.

From Cannes to Coachella in-person events are back in full swing. As conferences, trade shows, and consumer events return, does that mean that virtual events are in our rear-view mirror? Not quite.

After two years of lockdown, summer and fall 2022 are shaping up to be prime time for brands to get back to live events. In fact, a recent survey found that 81% of brands are launching experiential marketing campaigns this year. Why? It’s simple, when people have positive and authentic one-to-one experiences with brands, they become lifelong brand advocates. Here’s what the research says about the power of brand experience.

We’re happy to be listed in the March 2022 issue of Event Marketer’s guide to Great Places to Work in Experiential—a multi-page feature profiling the best agencies, suppliers and event organizations to work for in a post-pandemic economy. See our company profile and a recent case study campaign overview:

https://www.eventmarketer.com/article/great-places-to-work-in-experiential-2022

As metaverse momentum continues to build through 2022, it’s not always easy to determine what brand marketers should be doing about it today. According to Vantage Market Research projections, the metaverse will be worth $814.2 billion by 2028.

Inspira Marketing Group’s CEO Jeff Snyder recently shared three metaverse marketing next steps with MediaPost to help keep us ahead of the curve. Read his full article here.

Hartford Business Journal Best Places to Work has once again selected Inspira Marketing Group as one of its top 2022 honorees.

The growth of online grocery shopping throughout the pandemic reminded brands that it’s time to invest in online customer experiences. Read Jeff Snyder’s article in Food Dive on how to reintroduce sampling to the post-pandemic consumer. Read the full article here.

A robust customer acquisition process is necessary for any healthy, booming brand. As a result, companies are always looking for new and innovative ways to appeal to in-market, high-value consumers. Harnessing the power of experiential marketing can help your company reach viable consumers. Here’s why.