The past few years have marked a time of major change in the alcoholic beverage industry. From the summertime explosion of hard seltzers to increased focus on sustainability in the on and off premise, it's clear that consumers' priorities are ever-changing. But who is it that is driving these changes? Social listening tells us that women are leading the way when it comes to the alcohol industry's shift towards health-conscious beverages and an eco-friendly focus.

Since Colorado and Washington became the first two states to legalize the recreational use of cannabis in 2012, nine states (and the nation of Canada) have adopted similar measures. With many expecting that federal legalization will come within the next ten years, it's important to understand the cannabis consumer and his/her preferences. Here, we take a look at the demographics of cannabis consumers based on sales data from the state of Washington.

A favorite among children and adults alike, Halloween provides everyone an opportunity to get dressed up, get together with friends and family, and bond over a shared love of sweets. In this infographic, we take a glimpse at the outlook for Halloween 2019 with a special focus on what consumers are spending on, their plans for the big day, the most popular candies, and what everyone (and their dog) is getting dressed up as.

In last year's holiday season, sales increased 2.9% over the previous year. While year-over-year growth is encouraging for brands, it actually fell short of National Retail Federation projections (4.3 - 4.8%). Looking at the growth more closely, it's clear that consumers are starting their shopping earlier than ever before. Holiday sales grew at a 5.1% rate during the first half of the season, but gained only 0.9% in the second half. Which days does your brand need to capitalize on this holiday season? Let's take a look!

Whether it's at work, play, or leisure, millions of Americans have bought into the wellness movement in an attempt to live a healthier life. One such way is with physical activity, and that has led to a rekindling of the flame between Americans and the outdoors. Here, we shine a light on the outdoor enthusiasts among us in an attempt to understand who they are, what they like, and how brands should communicate to them in order to separate their products from the rest of the pack.

Since the Supreme Court overturned the Professional and Amateur Sports Protection Act of 1992, a number of states have moved to legalize sports gambling for their constituents. And, with the American Gaming Association estimating the illegal sports betting market at $150 billion, there's a ton of money to be made. In this infographic, we check in on sports fan sentiments on gambling, the top reasons they choose to gamble, and the sports they're most likely to gamble on.

Born between 1964 and 1982, Generation X is an oft-forgotten group. Discerning brands, however, understand the opportunity at hand with this generation. Though smaller in size than its Millennial successors, Gen X is in a better position to be the biggest spenders in the next decade or so. In fact, a quarter of them reside in the top 25% income bracket, making it a big mistake to ignore them altogether. Here, we take a look at their behavior in the digital world to understand how to best reach them.

Face it — today's travelers are doing everything from trip research and ticket booking to navigation and payments all from their computers and smartphones. Accordingly, brands need to have a keen understanding of technology's role in travel or risk being left out of the equation altogether. Here, we take a look at how travel consumers use technology throughout the duration of their journeys.

The proliferation of digital brands in the world of financial services has led many big banks and investment firms to rethink their strategies when it comes to acquiring and retaining customers. Here, we take a look at the consumer's perspective in order to understand how these institutions can position themselves to win over the next generation of consumers with a shifting set of priorities.

Since Pong was first released back in the 1970s, the world of gaming has completely transformed. However, it's not just the improvement of consoles or the advent of the internet that have changed the game; it's the audience, too! In this infographic, we take a look at the growth of women in gaming, the value of mobile, and how much time and money are being spent on gaming video content.