Aside from a few select categories, consumer spending has stalled due to the COVID-19 pandemic. However, as states continue to loosen restrictions and consumers head back out into the world, we'll see an uptick in spending in areas outside of food and household goods. Below, we take a look at where the pandemic has changed consumer attitudes on spending and evaluate where we could see long-term changes in behavior.

With Americans largely confined to their homes over the past few months, most haven’t been getting much use out of their automobiles. Additionally, those who were planning to buy or lease a vehicle have largely postponed their plans to do so; of the 39% of respondents to a CarInsurance.org study who were planning to buy or lease a car between March and May, 71% said they had decided to wait until later on. In this infographic, we take a look at consumers’ auto habits during the pandemic and what they might prioritize in their purchases going forward.

During the lockdown, families were confined to their homes without much to do. So, it’s not surprising to learn that 46% of Americans say they are snacking more now than before the pandemic began. While snacking may have been a panacea for boredom, it appears that those noshing behaviors may linger even as the country begins to open up. In fact, PepsiCo recently announced the launch of two new direct-to-consumer websites — Snacking.com and PantryShop.com — to address both our love of snacks and the emergence of online shopping behaviors. Here, we look at which snacks are most appealing to consumers and where the opportunities are for brands.

Like all other events that are mainstays on our calendars, Mother’s Day projects to be a little bit different in 2020. However, that’s not to say that the day of appreciation for the women in our lives will go by the wayside. In fact, 78% of consumers say that celebrating Mother’s Day is even more important to them given the current state of the pandemic. That sentiment is also expected to bring an increase in spending over last year – in spite of all the economic concerns surrounding COVID-19. Below, we share Americans’ plans and priorities for Mother’s Day 2020.

The COVID-19 crisis has presented a great deal of challenges to citizens across the country and globe. From public health and economic concerns to the isolation as a result of social distancing, there is a lot on everyone's minds. So, how are Americans coping with these changes? With May representing Mental Health Awareness Month, let's take a look at how consumers of all different ages are taking care of their bodies and minds during this time.

The current pandemic has had widespread effects across the globe, and we continue to feel them here in the United States as the disease spreads and social distancing persists. While public health, of course, is the main priority, companies are looking for ways to stay relevant in the meantime. Here, we take a look at where consumers stand on brand communications, their behavioral changes during this time, and the things they will and won't spend on in the coming weeks.

After a down year in 2019, love is in the air in 2020. That's right; after a decade-low 51% of Americans celebrated the holiday last year, 55% are planning to do so in 2020. With that increase in participation will come a major increase in spending, too, with Americans set to spend $27.4 billion in total. Here, we take a look a who people are spending on, what they're buying, and where they're buying it.

This year, nearly 194 million adults across America are expected to tune in to the Big Game between the Kansas City Chiefs and the San Francisco 49ers. While consumers have varying degrees of interest in the result of the matchup, Americans are set to spend over $88 per person and over $17 billion in total on this year's event. Here, we take a look at their plans for the game, the reasons they tune in, and what it costs to get in the door at Hard Rock Stadium in Miami.

We all know that today's consumers are investing in experiences over material things, and the travel industry has been a direct beneficiary of this trend. In fact, a study of Millennial consumers found that behind only saving for an emergency and housing, banking money for a vacation is a top priority. Just as the desire to invest in bucket-list experiences grows, the way consumers evaluate and select destinations continues to evolve. As we enter the next decade, consumers are becoming increasingly conscious about the impact of travel on the environment and are endeavoring to forge deeper connections with the people and places they visit. Here, we explore the emerging travel trends of 2020.

When most people zig, they zag. Zagonists don't take a traditional approach to life and aren't afraid to shout it from the rooftop...or tattoo it on their arm. But it's not just about being different for the sake of it, Zagonists follow a different compass. Instead of asking why, they ask "why not?" Since they view themselves as influencers and love discovering new brands, experiential marketing strategies are key to authentically and organically engaging this consumer.