Women are a driving force in retail, influencing purchasing decisions in most industries. From fashion and beauty to wellness and beverage sales, women’s retail choices have a significant impact on the global market.
How Women Are Shaping Consumer Trends in 2023
Mar 14, 2023 4:56:12 PM / by Bobby Johnson posted in Trend Reports, Beauty, Beverage
Why is America Snacking So Much More in 2023?
Feb 22, 2023 12:19:41 AM / by Bobby Johnson posted in Trend Reports, CPG, Food
The numbers don’t lie: America is snacking now more than ever. In 2023 and beyond, we can expect to see snack purchases soaring alongside a wider variety of snacks in general.
Infographic: Cupid, Candy, and Cards: 2023 Valentine's Day Trends
Feb 14, 2023 4:00:00 AM / by Bobby Johnson posted in Trend Reports
It's that time of year again: Valentine's Day. If you forgot, head to the corner market first and then come back and check out this infographic.
Why Agency Support Should be a Part of Your 2023 Strategy (with an AI Twist)
Feb 1, 2023 1:08:39 PM / by Bobby Johnson posted in Trend Reports
Marketing is an integral part of any business as it helps to increase brand awareness and drive sales.
How to Get Inflation-Conscious Consumers Back to the Bar
Dec 14, 2022 8:15:09 PM / by Bobby Johnson posted in Experiential, Trend Reports, Beverage
It turns out that the secret to convincing budget-minded consumers to belly up to the bar again might be the simple, classic, ever-popular cocktail.
When it Comes to Household Purchases, Kids are Calling the Shots Now
Dec 1, 2022 4:13:39 PM / by Bobby Johnson posted in Insights, Experiential, Trend Reports, CPG
How brand experiences can reach and influence family purchases
Parents like to think they’re the ones in charge of every aspect of the home, and while that is certainly true in a legal sense, the numbers are telling a different story. It turns out kids have more to do with household purchasing decisions than you might think.
Look into the Wallet of the 2022 Holiday Shopper
Nov 16, 2022 8:00:25 PM / by Bobby Johnson posted in Insights, Trend Reports
Five Useful Facts about Holiday Shoppers in 2022
Holiday shopping is obviously of huge importance to most retail brands, making up a significant chunk of yearly revenue. But, when shoppers feel more crunched than ever, how are they going to spend those vital holiday dollars?
Food and Beverage Companies Gain the Most by Going Sustainable
Nov 2, 2022 11:15:00 AM / by Bobby Johnson posted in Trend Reports, CPG, Food, Sustainability
Most consumers, independent of generation, want the brands they engage with to care about the environment. And recent data shows that over half of consumers have become more eco-conscious since the start of the COVID-19 pandemic.
Morning Consult’s report, “What Sustainability Means to Consumers,” shows that consumers both believe sustainability is important for the products they buy, and believe most of the responsibility for that should land on the brand.
Halloween Trends of 2022: Cash, Costumes, and Cocktails
Oct 19, 2022 1:45:00 PM / by Bobby Johnson posted in Social Media, Trend Reports, CPG, Food, Halloween
Halloween 2022 isn’t far away, but there’s still time to execute Halloween marketing and selling strategies. The best way to do this, of course, is to take a look at the data to see what’s driving Halloween spending this year.
How Americans Are Tackling High Food Prices
Oct 4, 2022 2:00:00 PM / by Bobby Johnson posted in Trend Reports, CPG, Beverage, Food
High food prices are taking a bite out of American budgets.