Women are a driving force in retail, influencing purchasing decisions in most industries. From fashion and beauty to wellness and beverage sales, women’s retail choices have a significant impact on the global market.
The numbers don’t lie: America is snacking now more than ever. In 2023 and beyond, we can expect to see snack purchases soaring alongside a wider variety of snacks in general.
It's that time of year again: Valentine's Day. If you forgot, head to the corner market first and then come back and check out this infographic.
Marketing is an integral part of any business as it helps to increase brand awareness and drive sales.
It turns out that the secret to convincing budget-minded consumers to belly up to the bar again might be the simple, classic, ever-popular cocktail.
How brand experiences can reach and influence family purchases
Parents like to think they’re the ones in charge of every aspect of the home, and while that is certainly true in a legal sense, the numbers are telling a different story. It turns out kids have more to do with household purchasing decisions than you might think.
Five Useful Facts about Holiday Shoppers in 2022
Holiday shopping is obviously of huge importance to most retail brands, making up a significant chunk of yearly revenue. But, when shoppers feel more crunched than ever, how are they going to spend those vital holiday dollars?
Most consumers, independent of generation, want the brands they engage with to care about the environment. And recent data shows that over half of consumers have become more eco-conscious since the start of the COVID-19 pandemic.
Morning Consult’s report, “What Sustainability Means to Consumers,” shows that consumers both believe sustainability is important for the products they buy, and believe most of the responsibility for that should land on the brand.
Halloween 2022 isn’t far away, but there’s still time to execute Halloween marketing and selling strategies. The best way to do this, of course, is to take a look at the data to see what’s driving Halloween spending this year.
