While in most areas of the country there’s still a few weeks before school begins, most parents have already completed their back-to-school shopping… if they did any at all. Increased costs across the board – from food to insurance – are impacting spend. While Ankura’s 2024 Back-to School Shopping Survey reports that 48% of parents say they spent, or plan to spend, the same as they did last year on back-to-school shopping they believe their dollar just won’t stretch as far. Here’s a look at what parents will, and won’t, be spending on this year.

Just when you thought you understood Gen Z, there’s another emerging demographic—Gen Alpha—following in its footsteps. Although the youngest in this cohort are still in diapers, the eldest are already brand aware and influencing what their Millennial parents buy. In fact, a recent report from DKC Analyticsfound that 95% of Millennial parents learn about new brands, products, and services from their children, and 49% say they are impacted by their child’s opinions about brands and products.

Superbowl LVIII–or “58” for those not born during the Roman Empire–is over, but the heat from the ads is still baking. Just like last year, we polled everyone at Inspira Marketing to get their takes on which commercials stuck with them and which faded into obscurity.

Spending is still climbing for Valentine’s Day 2024, but love-struck consumers are looking for deals and value more than ever. We wooed the latest data to examine what V-Day celebrants are buying, including the kind of experiences that don’t fit in a gift bag. 

Though inflation continues to slow, consumers are still looking to save at the grocery store. Store brands might be the answer for some, but brand loyalty is still a factor. Check our latest infographic about how consumers are feeling about their dollars and your brand. 

We just got back from ANA 2023 at the Costa Del Sol resort in Carlsbad, CA, and we’re here to share what we saw at this year’s conference.

Women are a driving force in retail, influencing purchasing decisions in most industries. From fashion and beauty to wellness and beverage sales, women’s retail choices have a significant impact on the global market. 

The numbers don’t lie: America is snacking now more than ever. In 2023 and beyond, we can expect to see snack purchases soaring alongside a wider variety of snacks in general.

It's that time of year again: Valentine's Day. If you forgot, head to the corner market first and then come back and check out this infographic.

Marketing is an integral part of any business as it helps to increase brand awareness and drive sales.