Default HubSpot Blog

The Value of Experiential: Measuring ROI

Sep 30, 2022 1:00:00 PM / by Ann D'Adamo posted in Experiential, Social Media, Trend Reports

0 Comments

Digital marketing experts estimate that consumers see thousands of ads per day. This constant flood of ads has forced consumers to be much more selective in the content they choose to engage with. 

While it may be easier than ever to target your audience through digital ads, marketers have to ask themselves whether or not their intended consumer is seeing the ad or, worse, finding it annoying rather than informative.

Read More

The Future of Snacks in 2022

Aug 31, 2022 8:35:19 PM / by Bobby Johnson posted in Insights, Trend Reports, CPG, Food

0 Comments

America is busy, hungry, and looking for a moment of peace and comfort. And the data shows that snacking is the perfect affordable little break in a hectic day.

We dove into four major recent studies about the state of snacking in the United States in 2022, and have brought you insights about the past, present, and likely future of packaged snack foods.

Learn what America is snacking on, when they’re snacking, and where they’re buying those snacks.

Read More

7 Facts You Didn't Know About Back-to-School Shoppers

Aug 24, 2022 6:48:32 PM / by Bobby Johnson posted in Trend Reports

0 Comments

A recent 1Q survey polled 200 parents of kids between Pre-K and senior year of high school about their back-to-school shopping habits. 

Read More

Gen Z Wants Product Samples and Don't Care Where They Get Them

Aug 17, 2022 4:18:34 PM / by Bobby Johnson posted in Insights, Trend Reports, CPG, Food

0 Comments

Everyone knows the importance of product sampling, that’s hardly news. However, a glut of new reports and studies have revealed that Gen Z not only loves sampling, but it plays a large part in why they shop where they shop. Product sampling also has a huge effect on what they buy. 

Read More

Father's Day 2022: 10 Surprising Holiday Statistics

Jun 14, 2022 11:03:41 AM / by Bobby Johnson posted in Insights, Trend Reports

0 Comments

A comprehensive survey by the National Retail Federation found that 76% of Americans will celebrate Father’s Day in 2022. That means roughly 196 million adults will be shopping for pop, scouring internet and brick-and-mortar retail stops for the perfect gift. 

Read More

2022 Food & Beverage Trends Marketers Need to Know

May 17, 2022 8:30:00 AM / by Ann D'Adamo posted in Trend Reports, CPG, Beverage, Food

0 Comments

We all know that consumers are always looking for new… new flavors, new innovations, and new brands. According to the latest research into 2022 food trends, flavor, function, and sustainability are driving beverage innovation. Here are five key trends we’re seeing in the market.

Read More

The Future of the Cannabis Industry

Apr 3, 2019 12:58:29 PM / by Rob Patterson posted in Trend Reports

0 Comments

In 2012, Colorado and Washington became the first two states to legalize the recreational use of cannabis. Since then, eight more states (and the nation of Canada) have adopted similar measures and 33 states have passed legislation allowing for medical use of cannabis. Many expect that federal legalization will come within the next ten years, which means that the cannabis industry will only continue to grow in size and revenue.

Read More

Experience is Everything: 2019 Trends in Experiential Marketing

Feb 5, 2019 8:33:48 AM / by Rob Patterson posted in Experiential, Trend Reports

0 Comments

In the past decade, there has been a massive shift in consumer behavior. Instead of buying things, consumers are increasingly choosing to invest in experiences. If there’s any doubt, just think about the massive popularity of engagements like Refinery 29’s “29 Rooms” or the Museum of Ice Cream.

Read More