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Look into the Wallet of the 2022 Holiday Shopper

Nov 16, 2022 8:00:25 PM / by Bobby Johnson posted in Insights, Trend Reports

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Five Useful Facts about Holiday Shoppers in 2022

Holiday shopping is obviously of huge importance to most retail brands, making up a significant chunk of yearly revenue. But, when shoppers feel more crunched than ever, how are they going to spend those vital holiday dollars?

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Food and Beverage Companies Gain the Most by Going Sustainable

Nov 2, 2022 11:15:00 AM / by Bobby Johnson posted in Trend Reports, CPG, Food, Sustainability

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Most consumers, independent of generation, want the brands they engage with to care about the environment. And recent data shows that over half of consumers have become more eco-conscious since the start of the COVID-19 pandemic.

Morning Consult’s report, “What Sustainability Means to Consumers,” shows that consumers both believe sustainability is important for the products they buy, and believe most of the responsibility for that should land on the brand.

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Halloween Trends of 2022: Cash, Costumes, and Cocktails

Oct 19, 2022 1:45:00 PM / by Bobby Johnson posted in Social Media, Trend Reports, CPG, Food, Halloween

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Halloween 2022 isn’t far away, but there’s still time to execute Halloween marketing and selling strategies. The best way to do this, of course, is to take a look at the data to see what’s driving Halloween spending this year.

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How Americans Are Tackling High Food Prices

Oct 4, 2022 2:00:00 PM / by Bobby Johnson posted in Trend Reports, CPG, Beverage, Food

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High food prices are taking a bite out of American budgets. 

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The Value of Experiential: Measuring ROI

Sep 30, 2022 1:00:00 PM / by Ann D'Adamo posted in Experiential, Social Media, Trend Reports

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Digital marketing experts estimate that consumers see thousands of ads per day. This constant flood of ads has forced consumers to be much more selective in the content they choose to engage with. 

While it may be easier than ever to target your audience through digital ads, marketers have to ask themselves whether or not their intended consumer is seeing the ad or, worse, finding it annoying rather than informative.

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The Future of Snacks in 2022

Aug 31, 2022 8:35:19 PM / by Bobby Johnson posted in Insights, Trend Reports, CPG, Food

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America is busy, hungry, and looking for a moment of peace and comfort. And the data shows that snacking is the perfect affordable little break in a hectic day.

We dove into four major recent studies about the state of snacking in the United States in 2022, and have brought you insights about the past, present, and likely future of packaged snack foods.

Learn what America is snacking on, when they’re snacking, and where they’re buying those snacks.

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7 Facts You Didn't Know About Back-to-School Shoppers

Aug 24, 2022 6:48:32 PM / by Bobby Johnson posted in Trend Reports

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A recent 1Q survey polled 200 parents of kids between Pre-K and senior year of high school about their back-to-school shopping habits. 

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Gen Z Wants Product Samples and Don't Care Where They Get Them

Aug 17, 2022 4:18:34 PM / by Bobby Johnson posted in Insights, Trend Reports, CPG, Food

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Everyone knows the importance of product sampling, that’s hardly news. However, a glut of new reports and studies have revealed that Gen Z not only loves sampling, but it plays a large part in why they shop where they shop. Product sampling also has a huge effect on what they buy. 

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Father's Day 2022: 10 Surprising Holiday Statistics

Jun 14, 2022 11:03:41 AM / by Bobby Johnson posted in Insights, Trend Reports

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A comprehensive survey by the National Retail Federation found that 76% of Americans will celebrate Father’s Day in 2022. That means roughly 196 million adults will be shopping for pop, scouring internet and brick-and-mortar retail stops for the perfect gift. 

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2022 Food & Beverage Trends Marketers Need to Know

May 17, 2022 8:30:00 AM / by Ann D'Adamo posted in Trend Reports, CPG, Beverage, Food

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We all know that consumers are always looking for new… new flavors, new innovations, and new brands. According to the latest research into 2022 food trends, flavor, function, and sustainability are driving beverage innovation. Here are five key trends we’re seeing in the market.

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