There’s a story about wine, one rounded to anonymous legend, that goes like this: “A man, fallen on hard times, sold his art collection but kept his wine cellar. When asked why he did not sell his wine, he said, ‘A man can live without art, but not without culture.’”
Inspira CEO Jeff Snyder lands an article over at BAI, about how Gen Z is using #FinTok to learn about banking and finance.
Today we’re getting to know Tyler Mirabile, Business Development Associate at Inspira Marketing.
We know what influencers are: they’re hard-working social media experts who use their clout to spread your message (for a fee). Influencers are an effective channel for increasing brand awareness, true, even if there are caveats marketers should be aware of. The right influencer can hand-deliver your brand to an entirely new audience, while the wrong influencer can hamper your growth.
Inspira Marketing has been recognized as a 2023 Ex Awards Silver Finalist for our 100 Days of Reading: Summer's Better With Books Mobile Tour Campaign.
Digital banking is the future (and the present) for most financial interactions, but there is still hesitation in the minds of many consumers. Inspira CEO Jeff Snyder outlines how human interaction, increased security, and accessibility can win over more customers to digital banking in a blog over at readwrite.
Inflation is hitting all of us hard, which means marketing departments have to do more with less. This is exactly why mobile tours are a great method of experiential marketing, one that reuses assets, hits a wide audience, and forms a personal connection with consumers all across your route.
The economy may be sluggish, but that hasn’t stopped consumers from showing their love and appreciation for the special women in their lives.
Growing an Instagram following can be a tricky business: success feels like luck and some of your best posts go un-hearted. But if your literal business depends on getting more eyes on your ‘gram, it’s easy to get discouraged when your efforts go unnoticed.
In our newest infographic, we’re looking at what consumers want to add to their diet and what they want to avoid. We also examine how marketers can capture their attention–and most importantly, their appetite!