If you’ve never heard the term, or felt fuzzy about the details, a challenger brand is a new or small company trying to disrupt the status quo of an industry. 

Get ready: the holiday shopping season in 2023 is gonna be one for the record books. The NRF predicts spending to jump by 3 to 4% from 2022, with total holiday shopping spend clocking in over $950 billion in November and December.

With more choices across the drinks spectrum than ever before, Millennials and Gen Z are foregoing wine for other options. Our latest webinar, Uncorking Potential: Strategies for Enticing Millennials and Gen Z to Wine, offered insight into these elusive consumers and how to effectively engage them, and below we've summarized some of the session's really grape (we mean, great) data.

Event marketing is great for connecting with your audience, but the data obtained during the event is just as valuable. Inspira’s Senior Integrated Strategist Ross Cooper appears on the EventTech Pull Up podcast to share his strategy on how to collect, read, and understand the data that will transform your next campaign. 

Hubspot recently put together a list of the 25 best websites from creative agencies, and Inspira clocks in at #8!

What does word of mouth mean in a world that’s more interconnected than ever? Everything. It literally means everything for brands. And brands that aren’t tracking their online rep can’t contribute to their own narrative. They also miss opportunities better listeners don’t. 

Inspira Marketing's Chief Digital Officer Brett Sirianni was quoted in the Forbes article, sharing his insights on expected industries that are ripe for collaboration.

This just in: Inspira won a PRO award yesterday for our Barone Fini “Flight of Fini” campaign last year, in the “Best Sampling or Trial Recruitment Campaign” category.

Inspira Marketing Group, and its partner agency Enthuse Marketing, hosted their Soles2Souls donation assembly last week, closing out this year’s annual Day of Giving fundraising event.

Many brands stick to a core few social media platforms for marketing, usually Meta or LinkedIn. There’s nothing inherently wrong with picking a lane and doing it well, but brands with strong visuals seriously need to consider branching out to Pinterest.