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Threads Steals Twitter’s Lunch: A Look at the Latest Meta Platform

Jul 7, 2023 1:46:30 PM / by Bobby Johnson

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Threads is the newest kid in school, the social media platform that sprung up Wednesday and has already captured attention on the global stage. 

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From Sober Socializing to Wellness Culture: Nonalcoholic Drinks Take the Spotlight

Jun 28, 2023 10:50:41 PM / by Bobby Johnson posted in Beverage

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People of every age are turning to non-alcoholic drink options in larger numbers than ever before. The trend goes by names like “sober curious” and “alcohol alternative,” but it isn’t necessarily a teetotaler movement. 

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Marketing in the Age of Social Media: Resources for Crafting Your Strategy in 2023

Jun 21, 2023 12:11:16 PM / by Bobby Johnson posted in Social Media

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Social media transformed marketing by shattering monoliths into a thousand pieces. TV, print, and radio were the big three once upon a time, and now a brand has to be conscious of marketing spend on dozens of different channels. 

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Infographic: Advancing Black Businesses this Juneteenth

Jun 19, 2023 7:00:00 AM / by Bobby Johnson posted in Infographics

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Juneteenth is here, and while it is a time to celebrate it’s also a sobering reminder of the work still to be done.

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Inspira Spotlight: Farah Brigante, Group Creative Director

Jun 16, 2023 12:39:49 PM / by Bobby Johnson posted in Employee Spotlights

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Today we’re getting to know Farah Brigante, Group Creative Director at Inspira Marketing

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Expert Corner: Product Launches Sink or Swim Based on Product Education

Jun 14, 2023 9:26:43 PM / by Bobby Johnson posted in Brand Storytelling

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A product launch is one of the most dangerous times for any brand. A new brand knows this well enough: a good launch is the only thing keeping the new brand viable. One slip and it’s over. But even established brands have felt the keen sting of a launch that went sideways. 

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The Art of Acquisition: Insider Tips for Newsletter Subscriber Growth (Part 2)

Jun 7, 2023 5:32:19 PM / by Bobby Johnson

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Last week in part 1 we talked about designing your website to grab subscribers and enticing them with valuable content. For part 2, we’re looking at getting subscribers and expanding your database of contacts through social media channels. 

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Inspira Marketing Group Welcomes Visionary Leader Dave Wasserman as New Chief Creative Officer

Jun 5, 2023 10:38:22 AM / by Inspira Marketing

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The Art of Acquisition: Insider Tips for Newsletter Subscriber Growth (Part 1)

May 31, 2023 7:50:32 PM / by Bobby Johnson posted in Brand Storytelling

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Every marketer knows the value of a beefy subscriber list. Email marketing is still one of the most efficient forms of marketing: the average ROI is $36 back for every dollar put in.

The bigger your list, the further your email marketing spreads. Of course, we’re not just talking about email. Your database of leads is useful for many avenues of outreach.

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Inspira Marketing Group Hosts Annual Day of Giving Fundraiser: Announces Soles2Souls Campaign

May 31, 2023 3:15:25 PM / by Inspira Marketing posted in Inspira News

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Inspira has set a goal to raise at least $15,000 in donations to provide new shoes to an entire local Title 1 Connecticut elementary school. Click to read the full press release. 

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