Not all marketing strategies last the test of time. But that doesn’t mean you have to throw away years of experience for the shiniest new idea, either. Often it takes the smallest tweak to an existing strategy to make it modern, exciting, and most of all effective. 

Inspira is in the news again with an article in Advertising Week. Our Chief Digital Officer, Brett Sirianni, shares his predictions for the top social media trends that will transform social marketing in 2024.

Inspira CEO Jeff Snyder lands an article in Modern Marketing Today, sharing his take on brand experience in 2024.

Inspira Marketing's Senior Account Director Ralph Failla landed an article in Adweek, sharing the wildest and most surprising brand collaborations and why they work.

Ever wonder why your Instagram growth hits a wall? From one-person businesses cracking wise online to the largest brands in the world, the frustration of a static following and decreased engagement is a shared experience. 

In the latest free Total Retail report, Inspira’s CDO Brett Sirianni shares insights into the Amazon marketplace and offers exclusive tips for a thriving retail business.

It’s a New Year, and that doesn’t just mean overly optimistic gym memberships: it means rejuvenation. A chance to rethink who your brand is, what it’s trying to achieve, and how it's being perceived in the marketplace.

We’ve all heard “the algorithm” discussed in hush, reverent tones on social media. “Blame the algorithm,” “we musn’t displease the algorithm,” and “Dear Algorithm, please bring me X kind of content.” 

If you’ve never heard the term, or felt fuzzy about the details, a challenger brand is a new or small company trying to disrupt the status quo of an industry. 

Get ready: the holiday shopping season in 2023 is gonna be one for the record books. The NRF predicts spending to jump by 3 to 4% from 2022, with total holiday shopping spend clocking in over $950 billion in November and December.