Summer is in full bloom, and interest in attending summer events in 2023 is bouncing back. In fact, 81% of attendees surveyed plan to spend as much or more on live events/experiences in summer 2023 than they did in 2022.₁ 

We just got back from ANA 2023 at the Costa Del Sol resort in Carlsbad, CA, and we’re here to share what we saw at this year’s conference.

Did you know that nearly half of Gen Z consumers start their shopping on TikTok?

TikTok does, apparently, which is why it's launching a new feature to let buyers and sellers transact directly on the platform. They’re calling it TikTok Shop, and its aim is to let creators, merchants, and brands get their products into the hands of consumers without having to go to another site. 

Customer data is the heart of marketing, probably always will be. Demographics, consumer profiles, buying trends, regional preferences, past performance, etc. It’s all part of the stew, and it's invaluable to marketers. But without hard data on how customers feel about our ads and our experiences–without empathy–we’re only getting half the picture. 

Inspira's Senior Account Director Ralph Failla wrote an article over at the Trade Show News Network (TSNN), sharing his field marketing expertise. To learn about how personalization creates powerful experiences for customers, read the full article over at TSNN.

In a recent Hubspot survey, 90% of social media marketers said that an active, online community was critical to brands in 2023. 90%! You can’t get 90% of marketers to agree on a pizza order.

Inspira's Group Creative Director Farah Brigante lands an article in Success, talking about the importance of diversity in marketing strategy.

Threads is the newest kid in school, the social media platform that sprung up Wednesday and has already captured attention on the global stage. 

People of every age are turning to non-alcoholic drink options in larger numbers than ever before. The trend goes by names like “sober curious” and “alcohol alternative,” but it isn’t necessarily a teetotaler movement. 

Social media transformed marketing by shattering monoliths into a thousand pieces. TV, print, and radio were the big three once upon a time, and now a brand has to be conscious of marketing spend on dozens of different channels.