Inspira's Senior Account Director Ralph Failla wrote an article over at the Trade Show News Network (TSNN), sharing his field marketing expertise. To learn about how personalization creates powerful experiences for customers, read the full article over at TSNN.
In a recent Hubspot survey, 90% of social media marketers said that an active, online community was critical to brands in 2023. 90%! You can’t get 90% of marketers to agree on a pizza order.
Inspira's Group Creative Director Farah Brigante lands an article in Success, talking about the importance of diversity in marketing strategy.
Threads is the newest kid in school, the social media platform that sprung up Wednesday and has already captured attention on the global stage.
People of every age are turning to non-alcoholic drink options in larger numbers than ever before. The trend goes by names like “sober curious” and “alcohol alternative,” but it isn’t necessarily a teetotaler movement.
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Social media transformed marketing by shattering monoliths into a thousand pieces. TV, print, and radio were the big three once upon a time, and now a brand has to be conscious of marketing spend on dozens of different channels.
Juneteenth is here, and while it is a time to celebrate it’s also a sobering reminder of the work still to be done.
A product launch is one of the most dangerous times for any brand. A new brand knows this well enough: a good launch is the only thing keeping the new brand viable. One slip and it’s over. But even established brands have felt the keen sting of a launch that went sideways.
Last week in part 1 we talked about designing your website to grab subscribers and enticing them with valuable content. For part 2, we’re looking at getting subscribers and expanding your database of contacts through social media channels.