Inspira Marketing CEO Jeff Snyder shares his top strategies for keeping attendees engaged no matter the size of the event. He also stresses the importance of creating a community to help attendees feel invested.
In the first part of this article, we went over how far out from a convention you’ll need to start planning your sponsorship or live event. We also shared how understanding your brand is the first step in that plan.
Cause marketing can do a lot of good, while still getting your brand out in the world. But this form of marketing is tricky, and it has to be done carefully and with tact.
If you’ve been on social media this week, you’ve probably seen dozens of “Little Miss” or “Mr. Men” memes in your feed. Like last year’s sea shanties or last month’s Gentle Minions, this is yet another zeitgeist-y viral trend.
Landing a sponsorship, booth, or experiential event at a huge show isn’t necessarily about clout or the size of your brand. The deciding factor in grabbing a spot at that big expo is, in fact, preparation.
The days of static feed posts ruling engagement are long gone. While we love a good photo, we've known for a while now that video was going to be the “top dog” in the coming years, and now we're here.
Agency partnerships are like marriages — you need shared values, clear goals, and strong communication to make them successful. Unless the cultures and personas are clear fits, your partnership might be in for a rocky start.
Choosing your drink of choice isn’t just a matter of thirst, need for a jolt, or a desire to wind down: it turns out the beverage you’re most likely to reach for might be influenced by your birthdate.
Marketers are natural creative problem solvers, but they’re also just as likely as any other person to occasionally rely on old systems or models out of comfort and ease.