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Why is America Snacking So Much More in 2023?

Feb 22, 2023 12:19:41 AM / by Bobby Johnson posted in Trend Reports, CPG, Food

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The numbers don’t lie: America is snacking now more than ever. In 2023 and beyond, we can expect to see snack purchases soaring alongside a wider variety of snacks in general.

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How Gamification is Catapulting Digital Banking to the Next Level

Feb 21, 2023 12:21:44 PM / by Jeff Snyder posted in Inspira in the News

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Inspira founder and CEO Jeff Snyder has a piece in International Banker this month, sharing his thoughts on how financial institutions benefit by giving their customers something fun to strive for. 

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How to Level Up Your Events with NFTs

Feb 21, 2023 12:00:00 AM / by Jeff Snyder posted in Experiential, Inspira in the News

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Jeff Snyder, Inspira’s CEO, has a piece over at Modern Marketing Today describing how to combine NFTs and event marketing to greatly enhance both. 

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Breaking Down the Big Game Ads: What Worked, What Didn’t, and What Now

Feb 15, 2023 11:16:51 PM / by Bobby Johnson

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As anyone who’s never played football will tell you, after the big game it’s time to review the tapes. And to be honest, it’s really no different in the marketing biz.

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Infographic: Cupid, Candy, and Cards: 2023 Valentine's Day Trends

Feb 14, 2023 4:00:00 AM / by Bobby Johnson posted in Trend Reports

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It's that time of year again: Valentine's Day. If you forgot, head to the corner market first and then come back and check out this infographic.

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A Beginner’s Guide to Launching a Mobile Marketing Tour

Feb 10, 2023 4:19:35 PM / by Jeff Snyder posted in Experiential, Inspira in the News

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Mobile marketing tours are great ways to extend a brand activation over a wide area, or to explore new markets.

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Bleisure Travel: Why Mixing Work and Pleasure Has Become So Popular

Feb 8, 2023 10:01:09 PM / by Bobby Johnson

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Business trips are as old as business itself, but the way we travel and the way we work has seen a huge sea change in just a few short years.

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How Meeting Planners Can Pre-plan for Event Crisis Management

Feb 7, 2023 12:20:28 PM / by Bobby Johnson posted in Inspira in the News

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Inspira’s own director of client leadership, Ralph Failla, spoke with Smart Meetings about how to plan and prepare meetings and events that can handle even the most unpredictable circumstances. 

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Consumer vs. Retail: Does Sustainability Really Matter?

Feb 7, 2023 6:15:00 AM / by Bobby Johnson

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We’re going to take a look at what consumers are saying they want from sustainability efforts, what retail executives believe to be true, and if reality matches either take. 

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Why Agency Support Should be a Part of Your 2023 Strategy (with an AI Twist)

Feb 1, 2023 1:08:39 PM / by Bobby Johnson posted in Trend Reports

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Marketing is an integral part of any business as it helps to increase brand awareness and drive sales. 

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