Influencer marketing has grown from $1.7 billion to a staggering $13.8 billion in just six short years. Why? 

Marketing budgets are rarely bottomless, making it all the more imperative to use every client dollar as if it was our own.  In order to help maximize your marketing budget, we spoke to some of our team members to find out the ways they save clients money on a day-to-day basis. 

Let’s dive in! 

Last week we sat down and shared the first three tips for maximizing your brand’s mobile tour. We spoke to Inspira Marketing’s Ralph Failla, an expert in the field of mobile experiential marketing. 

Inspira Marketing's Treasure Neal (Creative Director) has been spotlighted in Event Marketer's "Experiential in Color" program for 2022. Treasure shares his philosophy on underappreciated skillsets, culture, and inclusive campaigns.

Mobile tours take your brand on the road and allow you to spread your message and product to new regions. They create a tactile experience for consumers, letting them taste or try your products or services in a fun, creative, and memorable environment. 

A comprehensive survey by the National Retail Federation found that 76% of Americans will celebrate Father’s Day in 2022. That means roughly 196 million adults will be shopping for pop, scouring internet and brick-and-mortar retail stops for the perfect gift. 

Ever wish you could float above an Italian vineyard in a hot air balloon while sipping a glass of wine? Now you can! Read about Inspira’s VR experience, “Flight of Fini” in Event Marketer.

From Cannes to Coachella in-person events are back in full swing. As conferences, trade shows, and consumer events return, does that mean that virtual events are in our rear-view mirror? Not quite.

Car insurance is a fascinating product: mandatory, ubiquitous, and yet highly competitive. Recently, car insurers find themselves in a changing landscape where marketing requires multiple avenues to succeed and customers are more savvy and picky than ever. 

After two years of lockdown, summer and fall 2022 are shaping up to be prime time for brands to get back to live events. In fact, a recent survey found that 81% of brands are launching experiential marketing campaigns this year. Why? It’s simple, when people have positive and authentic one-to-one experiences with brands, they become lifelong brand advocates. Here’s what the research says about the power of brand experience.